Angus Australia

Case Study: Angus Australia – Elevating a Global Forum in Just 10 Weeks

Client: Angus Australia
Event: 2025 Neogen World Angus Forum
Partner Agency: Marketing Eye (with Robotic Marketer® platform)
Challenge: 10 weeks out, only 253 attendees were registered for a global event with over 1,500+ expected participants.

Challenge

With just 10 weeks to go and minimal promotional groundwork in place, Angus Australia faced a high-stakes marketing challenge: dramatically boost registration, deliver a cohesive brand experience, and execute a world-class campaign—without a large internal team or pre-existing materials.

Solution

Marketing Eye rapidly mobilized to lead brand design and strategic marketing efforts. Using Robotic Marketer®, the team:

• Developed complete strategies for multiple event components

• Created tailored creative assets, including digital ads and 16-page event programs

• Designed and deployed email campaigns with open rates peaking at 71%

• Launched PR and advertising efforts that resulted in 50+ media placements

• Produced signage, on-site materials, and a consistent brand presence across all touchpoints

Despite no prior handover and a lean internal team, Marketing Eye ensured creative was always on-brand, on time, and on point.

Results

• Attendance skyrocketed to over 4,000+ across the Zoetis AngusEXPO, gala dinner, and tours
• Email campaigns averaged 55%+ open rates and 28% click-through rates
• The event achieved national TV coverage and significant global reach
• All major events, including the gala and tours, were sold out in advance

Conclusion

Through expert creative execution and agile marketing strategy, Marketing Eye helped Angus Australia transform a high-pressure situation into a global success—delivering record attendance, flawless branding, and lasting impact.