Specialists in Healthcare and Allied Health Marketing

RUNNING A HEALTHCARE PRACTICE IS DEMANDING

Between patient care and operational management, there’s little time left for effective marketing. That’s where we come in. Our team of specialists and analysts handle all aspects of marketing, freeing you up to focus on what matters most — your patients.

Marketing Eye are healthcare and allied health marketing specialists who know a thing or two on how you can acquire more patients, recruit more talent and grow your billings. Save time and energy by appointing a team of marketing experts, and never entertain the idea of recruiting for in-house marketers again.

WHO WE HELP

MEDICAL CENTRES

Contrary to what some might believe, effective marketing for medical centres is crucial. As GP appointments are now predominately made online or through an app, establishing a strong digital footprint is essential for all medical facilities. Moreover, a strong online presence not only enhances patient accessibility but also helps in attracting new GPs.

DENTISTRY & ORTHODONTICS

Whether it's routine dentistry, cosmetic enhancements, orthodontics, Invisalign, veneers — we cover it all in our marketing efforts. We grasp the essentials for generating leads in this space.

SPECIALIST CLINICS

Dermatology, fertility, dietetics, radiology, pathology, and beyond — specialist clinics encompass a wide array of services. While many solely depend on GP referrals, this approach may not suffice. It's wise not to rely solely on one source for patient referrals.

PHYSIOTHERAPY SERVICES

Physiotherapy encompasses more than just addressing poor posture and rehabilitating knee reconstructions. It spans a spectrum from specialised areas like post-natal care to optimising performance for athletes. Marketing for physiotherapists revolves around brand management, ensuring clients are aware of the comprehensive services offered and why choosing your practice is the top choice.

OCCUPATIONAL THERAPY

NDIS and DVA programs have expanded access to occupational therapy services for a larger patient population than ever before. While rehabilitation has historically been central to the OT industry, the future lies in direct-to-consumer and referrer marketing strategies.

NATIONAL DISABILITY INSURANCE SCHEME (NDIS)

NDIS has empowered individuals with disabilities by granting them the authority to determine their preferred support methods. Service providers, frequently in Allied Health fields, can now directly engage with participants. Our collaboration with NDIS providers, suppliers and specialists facilitates the generation of new client inquiries, whether through referrals or direct consumer interaction.

HOW CAN WE HELP YOU

PATIENT ACQUISITION
Attract high-value, recurring patients to fill your schedule. Our tried and tested approach is designed to boost patient intake and optimise lifetime patient value.

RECRUITMENT
Have a solid patient base but lacking practitioners? We specialise in positioning your practice as an attractive employer, making you the top choice for the right talent.

INCREASE REFERRALS
Referrals play a key role in allied health and medical businesses, yet devising a solid referral strategy is frequently overlooked. Enhance the quantity and quality of referrals with our proven marketing tactics.

STRATEGIC MARKETING
We leverage AI and machine learning to craft marketing strategies that ensure your medical practice and devices stand out in the market.

Why Choose Marketing Eye?

We have a deep understanding of the healthcare marketing landscape, regulatory requirements, and digital strategies that produce results. Our strategies are designed with a focus on accessibility and support, ensuring that your clients always receive the best possible experience.

Trusted by 100✚ healthcare brands, from general practices to specialist providers and medical device companies.

38%

Average open rate
in EDM campaign

11%

Average click-through
rate in EDM campaign

40%

Increase in social
media following