IT and Biotechnology

See real results from a technology specialist marketing firm

Marketing Eye is a technology specialized marketing firm with extensive experience in business to business marketing, vendor promotions, events and analysts relations.

We provide integrated strategic marketing, public relations, social media, branding, lead generation and event marketing solutions to technology companies that sell software, hardware, and applications to small businesses and large corporations. We work in synergy with sales teams to automate the sales process and deliver marketing support to the people that need it most.

Marketing Eye’s full-service approach to outsourcing the marketing needs of small to medium-sized technology companies is critical to ensuring that client brands are deeply entrenched into the mindset of their target audience. We deliver marketing solutions that optimize technology companies’ ability to generate leads and increase sales performance. Our skilled marketing experts leverage their experience in working with vendor promotional funds to generate quality leads to your sales executives.

We have been through the dot com boom, web 2.0 and now web 3.0 and we are still on top of our game. The founder of Marketing Eye, Mellissah Smith, has worked with companies like Alcatel’s Genesys, SalesLogix, ACT! (now Sage), SeeBeyond, EDS, dstore.com, Mincom, Peachtree Consulting and more than 100 other technology firms around the world.

Her extensive experience means that this is imparted on to our entire marketing team with ongoing marketing podcasts related to all areas of technology.

She has worked extensively with venture capital and investment banking firms who have navigated funding for technology ideas as well as larger mergers and acquisitions. In addition, Mellissah has worked closely with industry analysts on behalf of clients including Gartner, Forrester Group and IDC.

Biotechnology companies require specialist industry knowledge and an ability to utilize communications and marketing activities that speak volumes. It is important that marketing consultants understand the dynamics of working with a company that is in research and development stages often only requiring a brand, a website, public relations, and communication to investors.

Marketing Eye has a team of marketing professionals dedicated to helping businesses in the areas of finance, accounting, and administration in all facets of the marketing mix. Our team has worked extensively in developing marketing strategies and implementing lead generation campaigns that are tailored to our client’s desired business outcomes.

We encourage companies that are looking for a “marketing eye” to benefit from our comprehensive marketing consulting services:

• Complete marketing audit of all your marketing and communications activities
• A marketing strategy developed in line with your overall business strategy taking into account: sales, operations, human resources and economic factors
• Identification of your businesses critical marketing activities and job priorities
• Implementation of marketing activities including branding, public relations, sales collateral, online marketing, website refresh, search engine optimization
• Ongoing tracking of marketing results on a monthly basis and adjustments made as need be
• Representation at management meetings with updates on marketing activities and achievements

To find out how Marketing Eye, as Dallas’s most innovative small business marketing consultancy firm can help your business, contact us online