Assistly Launches: A Human-Centered Healthtech Platform Built in Just 90 Days
ATLANTA, GA – 10/06/2025 – Assistly, a new cloud-based platform built to simplify care operations in senior living, has officially launched. Created by caregivers for caregivers, Assistly was designed from the ground up to address the daily challenges of small to mid-sized personal …
IWD 2024: Bridging the gender gap for women tech founders
Technology startups happen when someone has a good idea, a bunch of college graduates' mastermind an innovation where they see a gap, or a problem needs solving in a business. Many tech startups are bootstrapped, but as I was privy to in …
Mellissah Smith Discusses Data-Driven Marketing and Robotic Marketer’s Innovation on Attain’s Podcast
In a recent podcast conversation between Attain's CEO, Sharn Piper, and Mellissah Smith, Founder and CEO of Robotic Marketer, the spotlight was on the power of data-driven marketing and the remarkable innovation behind Robotic Marketer. The engaging discussion covered a wide range …
Experiential Marketing: What is it and why is it so great at engaging audiences
It shouldn't be surprising that some companies develop marketing campaigns that include tangible, interactive experiences as part of advertising their products in an effort to discover innovative ways to appeal to and stand out from their target audience. You could have seen …
Time to go mobile? Here are 6 reasons why offering a mobile app can play a part in your marketing strategy.
Smartphones have significantly changed humanity since the 2007 release of the first iPhone, ushering in an era of nonstop mobile connectivity. How connected may individuals be in 2023 compared to then? According to research, more than 80% of Americans own a smartphone, …
Hiring Marketers Post-COVID: In-House vs. Outsourcing
Hiring Marketers Post-COVID: In-House vs. Outsourcing The COVID-19 pandemic has brought about a drastic shift in the way businesses operate, thrusting them into the realm of remote work. As this new paradigm becomes the norm, the world of marketing has not been spared …
Scaling Marketing Campaigns: A Comprehensive Checklist for Success
Scaling Marketing Campaigns: A Comprehensive Checklist for Success Scaling campaigns successfully is a paramount objective for businesses aiming to reach broader audiences and achieve substantial growth in the world of marketing. To embark on this ambitious journey, marketers must navigate a complex landscape …
The Top 10 PR Campaigns of the Past 10 Years
The Top 10 PR Campaigns of the Past 10 Years In the ever-evolving landscape of public relations, certain campaigns have managed to capture our attention, leaving a lasting impact on the collective consciousness. As we reflect on the past decade, it becomes evident …
Competency Levels of Marketers: How This Changes Your Marketing ROI
Competency Levels of Marketers: How This Changes Your Marketing ROI The competence of marketers plays a pivotal role in determining the success and return on investment (ROI) of marketing efforts. As the marketing landscape evolves and becomes increasingly complex, understanding the competency levels …
The Top 10 Most Effective Advertising Campaigns of All Time
The Top 10 Most Effective Advertising Campaigns of All Time Advertising campaigns have the power to captivate audiences, inspire emotions, and leave a lasting impact on society. From timeless classics to contemporary masterpieces, these campaigns have left an indelible mark on popular culture …
