Complaints soar over ‘politically incorrect’ Australia Day ads
Published on The Sydney Morning Herald written by Brooke Gibbs.Australia Day advertising campaigns are fraught with danger as society becomes more politically correct and complaints soar, say industry experts. …
Event Marketing – Get Noticed
By Ian Lloyd Neubauer, published in CEI.ASIA Insider tips on how to navigate the new wave of marketing tools By Ian Lloyd Neubauer The core aim of marketing—creating and communicating a brandidentity—hasn’t changed. But in the brave new world of digital overlay,the number of …
Mellissah Smith Talks Social Media, Marketing & Innovation
Mellissah Smith shares her story. Mellissah is a global leader, marketing expert, author, writer, public speaker and technology innovator. She is the Founder and Managing Director of Marketing Eye, which she’s taken from startup to a multi-million dollar enterprise with offices in …
Tesla Motors: Five things you can learn from the electric car startup
Published on Shortpress written by Sylvia Pennington. American entrepreneur Elon Musk is the driving force behind Tesla Motors, the electric car startup named in honour of iconic electrical engineer and physicist Nikola Tesla. Superlative branding and marketing have seen Tesla’s offerings develop extraordinary cachet …
Six ways to get people to trust you
Published on The Age on November 5, 2014 and written by Sylvia Pennington. It's one of the most critical - and sometimes ephemeral - aspects of business. So how do you get it?Money may make the business world go round – but hot on …
Creative kids’ names help, not hinder
By Sylvia Pennington (stuff.co.nz)Are you a Jaxon, a Rylee, a Danyle or a Jorja? Or, as a parent, have you christened a Klowee, Zaq, Jesyka, Kayleb, or even an Epponnee-Rae, in tribute to the double-barrelled bub of Kath and Kim fame?'Creatively' spelt …
Marketing Eye Receives Best of Cave Creek Award 2014
Marketing Eye has been selected for the 2014 Best of Cave Creek Award in the Web Services category by the Cave Creek Award Program. Each year, the Cave Creek Award Program identifies companies that we believe have achieved exceptional marketing success in …
25 Business Marketing Blogs You Should Be Reading
Published on WorkflowMaxAh marketing – the bane of many business owners’ calendars. We’ve got to do it, but it takes precious time and resources away from what we really love doing – which is working with our clients.By learning to do marketing …
10,000 Hours in 10 Minutes: Mellissah Smith Sees with Her Marketing Eye
By Susan Jennings, published on mediashower.comMellissah Smith has spent more than two decades working in and thinking about marketing, experience that has culminated in founding Marketing Eye, an agency for small and medium-sized businesses. Mellissah spoke with us about the future of …
Marketing the family connection
By Leon Gettler; Published on Business Spectator.How much of the family connection needs to go into the marketing of a family business? The argument in favour goes like this: a good corporate reputation is essential for success. The idea of ‘family’ suggests …
