AI-driven Martech for Midsize Businesses: A Q&A with Mellissah Smith
Published on Arm Treasure Data by Tom Treanor Martech isn’t just for high-end marketers with enterprise-level budgets. Adopting emerging marketing automation technology doesn’t have to break the bank. Cost-effective martech options—with AI-assisted marketing power—can help your small-to-midsize business gain a competitive edge. …
Will Microsoft Acquire Adobe?
Published on Cmswire written by Dom Nicastro. Microsoft took advantage of the Adobe Summit in March to get in front of 17,000 marketers and tout its partnership with Adobe. Particularly, Microsoft and Adobe pushed an extension of the Open Data Initiative …
17 Ways To Network Like A Pro At Conferences
Published on Forbes written by Goldie Chan. Networking at conferences is not always easy - it often feels forced, rushed or worse - completely unhelpful. To understand how to best network at a busy conference, I have tapped into 16 of the …
Complaints soar over ‘politically incorrect’ Australia Day ads
Published on The Sydney Morning Herald written by Brooke Gibbs.Australia Day advertising campaigns are fraught with danger as society becomes more politically correct and complaints soar, say industry experts. …
Event Marketing – Get Noticed
By Ian Lloyd Neubauer, published in CEI.ASIA Insider tips on how to navigate the new wave of marketing tools By Ian Lloyd Neubauer The core aim of marketing—creating and communicating a brandidentity—hasn’t changed. But in the brave new world of digital overlay,the number of …
Mellissah Smith Talks Social Media, Marketing & Innovation
Mellissah Smith shares her story. Mellissah is a global leader, marketing expert, author, writer, public speaker and technology innovator. She is the Founder and Managing Director of Marketing Eye, which she’s taken from startup to a multi-million dollar enterprise with offices in …
Tesla Motors: Five things you can learn from the electric car startup
Published on Shortpress written by Sylvia Pennington. American entrepreneur Elon Musk is the driving force behind Tesla Motors, the electric car startup named in honour of iconic electrical engineer and physicist Nikola Tesla. Superlative branding and marketing have seen Tesla’s offerings develop extraordinary cachet …
Marketing and entrepreneurship collide with the launch of Marketing Eye magazine
FOR IMMEDIATE RELEASEMELBOURNE, 22 July 2015 – Marketing Eye, Australia’s leading small to medium B2B marketing consultancy, has announced the launch of Marketing Eye magazine, a quarterly print and digital magazine for a new class of marketing executive who cares deeply about marketing and the …
Disruptive Marketing Firm Launches in Texas
FOR IMMEDIATE RELEASEMarch 11, 2015Dallas, TX – International marketing consultancy firm, Marketing Eye, has launched in the Dallas, Texas area with Tracy Moore heading its operations.Marketing Eye focuses heavily on technology, manufacturing, professional services and health sectors, and works with more than …
Six ways to get people to trust you
Published on The Age on November 5, 2014 and written by Sylvia Pennington. It's one of the most critical - and sometimes ephemeral - aspects of business. So how do you get it?Money may make the business world go round – but hot on …
