Agricultural Marketing Requires A Different Strategy
While professionalism is key, it’s not everything. In fact, like any type of marketing, it’s all about the customer. What does the customer want to see, hear and feel when they receive a piece of marketing or branding that talks about your company and what you have to offer?
Our founder grew up in the country on a property outside of Charters Towers. From these humble beginnings, there is one thing that she has learned – it’s that transparency, honesty and follow-through is everything.
SOMETHING YOU NEED TO KNOW ABOUT FARMERS:
You see, farmers can see a “bullsh*t artist” when they see one. In fact, their radars are fairly spot on. But they still need products and services that many companies offer such as machinery, cars, staffing services, cattle yards and equipment, steel supplies, pumps, sheds, houses, fertilizer, grain, financial services, insurance and more.
When something looks expensive, it usually is. So investing too heavily in glossy marketing can sometimes backfire when talking to farmers, along with being too ‘WOKE’.
When marketing to farmers, you need a strategy
Marketing Eye is well-known globally for marketing strategy and planning. It’s something that we have built our business on. We have done marketing strategies for government organisations such as local, state and federal government, schools and training precincts. We have also done marketing for companies that sell professional services to farmers like legal, investments, accounting, bookkeeping, financial services and more.
However, what we are best known for is businesses that sell steel, pumps, sheds, fertilizers, grains, farming equipment, silos, machinery and horticultural services.
All of which, needs a strategy to be able to cut through the clutter and get in the hands of people on properties that make real decisions – fast.
CAPITALIZE ON MARKETING TO FARMERS
To market to farmers, it takes building trust and relationships. Attending field days, getting local press, and bush walking are all part of the parcel. Direct marketing still works well, along with advertising, brochures, website (and SEO), social media especially on Facebook and content marketing. They don’t mind the odd video too.
Marketing Eye provides companies with 6 and 12 month contracts to market to the agricultural industry starting from $2,000 per month. All of our services are in-house by full-time staff. There is no outsourcing to Asian countries, with a firm belief in employing locally.
If you are interested in working with a marketing agency that has worked extensively in the agricultural sector, contact us today.
A Marketing Eye
Marketing Eye provides marketing services to startups and small to medium-sized businesses all the way through to large corporations. Our marketing consulting services are backed by the latest in marketing technologies, and a team of people in marketing, design, web, and communications.
