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# Marketing Eye Dallas

Marketing Eye Dallas | Next Level Marketing Agency

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- [The Top 10 PR Campaigns of the Past 10 Years](https://marketingeyedallas.com/the-top-10-pr-campaigns-of-the-past-10-years/) - The Top 10 PR Campaigns of the Past 10 Years In the ever-evolving landscape of public relations, certain campaigns have managed to capture our attention, leaving a lasting impact on the collective consciousness. As we reflect on the past decade, it becomes evident that there are exceptional PR campaigns that have stood out amidst the noise and captivated audiences around the globe. These campaigns demonstrate the power of strategic communication, innovative thinking, and the ability to connect with the public on a profound level. We have curated a selection of remarkable endeavors that have shaped the industry, from thought-provoking social justice movements to awe-inspiring corporate initiatives, this compilation showcases the ingenious ways in which brands, organizations, and individuals have harnessed the power of PR to amplify their messages. ALS Ice Bucket Challenge (2014): The ALS Ice Bucket Challenge took social media by storm, raising awareness and funds for amyotrophic lateral sclerosis (ALS) research. The campaign involved participants pouring buckets of ice water over themselves, sharing videos on social media, and challenging others to do the same. It generated immense engagement, raising over $115 million for the cause. #LikeAGirl by Always (2014): Always' #LikeAGirl campaign challenged stereotypes and empowered girls and women. Through a thought-provoking video, the campaign aimed to redefine the phrase "like a girl" as a symbol of strength and confidence. It sparked a global conversation and garnered millions of views, repositioning the brand and inspiring positive change. Fearless Girl by State Street Global Advisors (2017): The Fearless Girl statue, placed in front of Wall Street's Charging Bull, represented female empowerment and equality in the corporate world. This PR campaign by State Street Global Advisors aimed to raise awareness about the lack of gender diversity on corporate boards. It became an iconic symbol and won numerous awards for its powerful message. Dove's Real Beauty Sketches (2013): Dove's Real Beauty Sketches campaign aimed to challenge women's perceptions of their own beauty. The campaign featured a forensic artist sketching women based on their self-descriptions and then comparing those sketches with descriptions from strangers. The emotional impact and message of self-acceptance resonated with millions, making it one of the most-watched video ads of all time. REI's #OptOutside (2015): REI's #OptOutside campaign encouraged people to skip the Black Friday shopping frenzy and spend time outdoors instead. The campaign resonated with consumers seeking a break from consumerism, aligning with REI's brand values. The decision to close their stores on Black Friday received widespread media coverage and positioned REI as a socially responsible brand. Share a Coke by Coca-Cola (2013): Coca-Cola's Share a Coke campaign personalized its bottles and cans with popular names, encouraging people to share the experience. This campaign created a sense of personal connection with the brand and generated substantial social media engagement. It resulted in increased sales and customer loyalty. Always' #LikeAGirl—Unstoppable (2015): Building on the success of the original #LikeAGirl campaign, Always launched a follow-up campaign titled #LikeAGirl—Unstoppable. It focused on encouraging girls to stay confident and engaged in sports. The campaign showcased stories of young athletes breaking barriers and challenging societal expectations, inspiring girls globally. World's Apart by Heineken (2017): Heineken's World's Apart campaign brought together individuals with opposing viewpoints to engage in honest conversations. Through dialogue and shared experiences, the campaign aimed to bridge divides and promote understanding. It generated significant attention and praise for its approach to addressing societal issues. The Man Who Walked Around the World by Johnnie Walker (2009): Johnnie Walker's The Man Who Walked Around the World campaign featured actor Robert Carlyle walking through picturesque Scottish landscapes, recounting the brand's history and values. The beautifully shot short film captivated audiences and reinforced the brand's heritage and quality. The Last Ever Issue by The Independent (2016): The Independent newspaper announced its transition to a digital-only format with a powerful PR campaign. They released a final print edition titled "The Last Ever Issue" with a blank cover, symbolizing the potential loss of diverse voices in journalism. The campaign drew attention to the importance of independent journalism in the digital age. This selection serves as a testament to the potency of strategic storytelling, active social participation, and the courage to challenge societal conventions. These campaigns have left an permanent mark on audiences by harnessing the power of emotion and delivering messages that resonate deeply. Through a closer examination of these exceptional campaigns, PR professionals can glean valuable insights into effective strategies, masterful messaging, and meaningful engagement with target audiences. The enduring impact of these endeavors serves as a powerful reminder of the pivotal role that PR plays in shaping public perception and effecting positive change. It is a testament to the potential of strategic communication to drive meaningful impact and leave a lasting legacy.
- [Hiring Marketers Post-COVID: In-House vs. Outsourcing](https://marketingeyedallas.com/hiring-marketers-post-covid-in-house-vs-outsourcing/) - Hiring Marketers Post-COVID: In-House vs. Outsourcing The COVID-19 pandemic has brought about a drastic shift in the way businesses operate, thrusting them into the realm of remote work. As this new paradigm becomes the norm, the world of marketing has not been spared from its effects. However, amidst the transition to remote work, companies are encountering a significant challenge when it comes to hiring marketers. The hurdle lies in finding marketers who are willing to work from the office. This predicament has ignited a contentious debate, questioning the importance of hiring marketers from the same city versus exploring alternatives like outsourcing to agencies or offshoring to more cost-effective regions. This topic delves into the formidable challenges faced by companies in their quest to hire marketers in the post-COVID era. It sheds light on the ongoing deliberations surrounding the merits of in-house hiring versus the potential advantages and disadvantages of outsourcing or offshoring. The Challenge of Hiring Marketers Post-COVID: In the aftermath of the pandemic, many professionals have grown accustomed to remote work and have come to value the flexibility and work-life balance it offers. Marketers, in particular, have embraced remote work, as the nature of their job allows for effective collaboration and communication through digital channels. As a result, finding marketers willing to work from the office has become increasingly difficult for companies. The Pros and Cons of Employing Marketers in the Same City: Proximity and Collaboration: Hiring marketers from the same city allows for face-to-face interactions, fostering a sense of camaraderie and teamwork. It facilitates seamless communication, brainstorming sessions, and quick decision-making, leading to potentially more efficient campaigns. Cultural and Local Insights: Marketers familiar with the local culture and market dynamics can provide valuable insights and create targeted campaigns that resonate with the target audience. Their proximity to local events and trends can also enhance marketing strategies. Higher Costs: Hiring marketers locally can be more expensive, considering the cost of living and potential salary expectations. This might strain the company's budget, especially for startups or small businesses. The Pros and Cons of Outsourcing Marketing to an Agency: Specialized Expertise: Outsourcing marketing to agencies offers access to a team of specialists with diverse skill sets. These agencies often have a wealth of experience, industry knowledge, and the ability to provide fresh perspectives and innovative ideas. Cost-Effectiveness: Outsourcing marketing can be more cost-effective compared to hiring a full in-house team. Agencies often operate on a project basis or monthly retainer, providing flexibility in terms of budget allocation. Lack of Company-Specific Knowledge: Outsourced agencies may struggle to fully understand the intricacies of the company's brand, vision, and target audience. This can result in a disconnect between the company's goals and the agency's execution. The Pros and Cons of Offshoring Marketing to Less Expensive Regions: Cost Savings: Offshoring marketing to regions with lower labor costs can significantly reduce expenses for companies, allowing them to allocate resources to other areas of the business. Global Market Insights: Marketers in offshore locations can offer unique perspectives and insights into international markets. They bring diverse cultural experiences and can help tailor campaigns for a global audience. Communication and Time Zone Challenges: Offshoring may present challenges in terms of communication due to language barriers and time zone differences. This can affect collaboration and project management, potentially leading to delays or misunderstandings. Outsourcing and Offshoring for Better Competency and Work Ethic: While there are valid arguments for employing marketers locally, outsourcing to agencies or offshoring to less expensive regions can offer several advantages. Agencies often possess a higher level of competency due to their specialized expertise and exposure to a variety of industries. Furthermore, offshoring to regions known for a strong work ethic can result in increased productivity and efficiency. The unprecedented challenges brought by the post-COVID hiring landscape have prompted companies to question established norms and seek innovative solutions. As businesses navigate the complexities of hiring marketers, they find themselves at a crossroads, weighing the advantages of local hiring against the potential benefits of outsourcing to agencies or offshoring to more economical regions. While local hiring offers the advantages of proximity and cultural insights, outsourcing and offshoring provide enticing possibilities such as specialized expertise, cost-effectiveness, and access to global market insights. The decision between in-house hiring and external solutions hinges on a careful examination of individual company needs, budget considerations, and long-term objectives. To make an informed choice, businesses must diligently assess their options, taking into account specific marketing requirements and ROI expectations. By critically evaluating these factors, companies can chart a course that aligns with their unique needs and maximizes the potential for marketing success in a rapidly changing business landscape.
- [Leading with Resilience: Nurturing Marketing Leadership Amid Personal Challenges](https://marketingeyedallas.com/leading-with-resilience-nurturing-marketing-leadership-amid-personal-challenges/) - Leading with Resilience: Nurturing Marketing Leadership Amid Personal Challenges In the realm of marketing, where innovation and adaptability are essential, effective leadership plays a pivotal role in driving success. However, even the most accomplished marketing leaders face personal challenges that can significantly impact their professional journeys. The importance of resilience in navigating these obstacles and fostering strong marketing leadership despite the trials one may encounter will be explored by this topic. It delves into the experiences of marketing leaders who have confronted personal challenges head-on, highlighting their stories of resilience and fortitude. It sheds light on the profound impact that personal struggles can have on professional growth, and how embracing resilience can fuel personal development, elevate leadership skills, and inspire teams. As we embark on this insightful exploration, we will uncover practical strategies and valuable insights for nurturing marketing leadership amid personal challenges. By acknowledging and embracing these hurdles, marketing leaders can cultivate an environment that encourages personal growth, empowers their teams, and ultimately propels their organizations towards greater success. Prioritize Self-Care: When faced with personal challenges, it is crucial to prioritize self-care. Taking care of your physical and mental well-being is essential for maintaining resilience and leadership effectiveness. Ensure you: Practice good sleep hygiene and prioritize restful sleep. Incorporate regular exercise or physical activity into your routine. Engage in activities that bring you joy and relaxation outside of work. Maintain a healthy and balanced diet. Seek professional help when needed, such as consulting a therapist or counselor. Remember, by prioritizing your own well-being, you can better support your team and handle professional challenges. Communicate Transparently: Open and transparent communication is vital, especially when personal challenges affect your work. Inform your team, colleagues, or superiors about the situation without divulging too many personal details. Be honest about your limitations, communicate realistic expectations, and seek their support and understanding. This fosters a culture of empathy and allows others to offer assistance or adjust workloads accordingly. Delegate and Empower: As a marketing leader, it is essential to delegate tasks and empower your team. Clearly communicate objectives, provide guidance, and trust your team members to handle their responsibilities. Delegation not only reduces your workload but also allows your team to grow and take ownership. By empowering others, you create a supportive and collaborative work environment that can help navigate challenges. Foster a Supportive Work Environment: Promote a supportive work environment where employees feel comfortable sharing their challenges. Encourage open conversations and establish resources such as an Employee Assistance Program (EAP) or wellness initiatives. By fostering a culture of empathy, understanding, and support, you create a space where everyone feels valued and can seek help when needed. Seek Work-Life Integration: Strive for work-life integration rather than aiming for an unrealistic work-life balance. Understand that personal challenges may require flexibility in work schedules or temporary adjustments. Explore options such as flexible work hours, remote work, or reduced workload to accommodate your needs while maintaining productivity. Leverage Technology and Automation: Explore technology tools and automation that can streamline processes and reduce the burden on your plate. Marketing automation platforms, project management tools, and communication software can help simplify tasks, improve efficiency, and allow you to focus on strategic initiatives. Seek Support Networks: Reach out to support networks within and outside your professional realm. Connect with other marketing leaders or join industry groups where you can share experiences, seek advice, and find encouragement. Building a network of like-minded professionals who understand your challenges can provide invaluable support and guidance. Practice Mindfulness and Stress Management: Incorporate mindfulness techniques and stress management practices into your routine. Meditation, deep breathing exercises, or engaging in activities that promote relaxation and mindfulness can help reduce stress and improve mental well-being. These practices allow you to stay centered, focused, and resilient even during challenging times. While leading a marketing team amidst personal challenges can be demanding, it is indeed possible to navigate these circumstances with resilience and grace. Prioritizing self-care, fostering open communication, empowering your team, and seeking support networks are essential steps in maintaining effective leadership. By integrating strategies for personal well-being with professional responsibilities, you can continue to excel as a marketing leader, even when facing adversity. Remember, your well-being matters, and by taking care of yourself, you can create a solid foundation from which to support and uplift those around you.
- [Competency Levels of Marketers: How This Changes Your Marketing ROI](https://marketingeyedallas.com/competency-levels-of-marketers-how-this-changes-your-marketing-roi/) - Competency Levels of Marketers: How This Changes Your Marketing ROI The competence of marketers plays a pivotal role in determining the success and return on investment (ROI) of marketing efforts. As the marketing landscape evolves and becomes increasingly complex, understanding the competency levels of marketers becomes crucial for businesses aiming to maximize their ROI. From entry-level marketers to seasoned professionals, each competency level represents a unique skill set, experience, and strategic thinking. By understanding the competency levels of marketers and their correlation with marketing ROI, businesses can make informed decisions when hiring, training, and empowering their marketing teams. Moreover, organizations can identify areas of improvement, invest in professional development, and implement strategies to elevate the competence of their marketing workforce. Novice Marketers: Novice marketers are those who have just entered the field or have limited experience in marketing. They may lack the necessary knowledge, skills, and expertise to effectively plan and execute marketing strategies. Novice marketers often rely on trial and error, which can lead to inconsistent results and a low marketing ROI. While they may be enthusiastic and willing to learn, their lack of experience can hinder their ability to make data-driven decisions and optimize marketing campaigns. Intermediate Marketers: Intermediate marketers have gained some experience and knowledge in the field of marketing. They possess a basic understanding of marketing principles and have successfully implemented a few campaigns. They can generate moderate results and achieve a decent marketing ROI. However, intermediate marketers may still lack the strategic mindset and in-depth analytical skills required to maximize their marketing efforts. They often rely on established practices without exploring new trends or innovative approaches. Advanced Marketers: Advanced marketers are seasoned professionals who have extensive experience and expertise in marketing. They have a deep understanding of consumer behavior, market dynamics, and emerging trends. Advanced marketers excel in developing comprehensive marketing strategies, segmenting target audiences, and leveraging advanced analytics to make data-driven decisions. Their campaigns are well-optimized, personalized, and yield high returns. Advanced marketers constantly stay updated with the latest industry developments and are willing to experiment with new techniques to achieve better results. Expert Marketers: Expert marketers are the cream of the crop. They possess an exceptional level of expertise, often gained through years of hands-on experience and continuous learning. Expert marketers have a holistic understanding of the entire marketing ecosystem, including branding, digital marketing, content marketing, social media, SEO, and more. They excel at developing integrated marketing campaigns that resonate with the target audience across multiple channels. Expert marketers leverage cutting-edge technologies and advanced data analytics to drive outstanding results and deliver a substantial marketing ROI. How the competency level of your marketers impact your marketing ROI: The competency level of your marketers directly influences the effectiveness and efficiency of your marketing campaigns. Novice and intermediate marketers may struggle to deliver consistent results due to their limited knowledge and experience. This can result in wasted resources, missed opportunities, and a lower marketing ROI. On the other hand, advanced and expert marketers can leverage their skills and expertise to develop strategies that generate higher engagement, conversions, and customer loyalty. They can identify the most effective marketing channels, optimize campaigns based on data-driven insights, and adapt quickly to changing market dynamics. Their ability to analyze and interpret data empowers them to make informed decisions and allocate resources wisely, resulting in a significantly higher marketing ROI. Investing in the competency development of your marketers is crucial to improve your marketing ROI. Providing training, mentoring, and opportunities for professional growth can enhance their skills and keep them up to date with industry trends. Additionally, collaborating with experienced marketing agencies or hiring top-tier marketing professionals can bring fresh perspectives and help you achieve exceptional results. The competency levels of marketers wield substantial influence over your marketing ROI. Novice and intermediate marketers may face challenges in consistently achieving desired outcomes, whereas advanced and expert marketers possess the know-how and experience to substantially boost your ROI. By prioritizing the growth and refinement of your marketers' skills and expertise, you can align your marketing efforts with data-driven strategies that yield optimal results. Investing in the professional development of your marketers empowers them to navigate the complexities of the ever-evolving marketing landscape. By equipping them with the necessary tools and knowledge, you can drive your marketing campaigns towards success and maximize your ROI. Moreover, fostering a culture of continuous learning and improvement within your marketing team ensures that they stay updated with the latest industry trends and best practices.
- [MARKETING EYE APPOINTS NEW MARKETING EXECUTIVE](https://marketingeyedallas.com/marketing-eye-appoints-a-new-marketing-executive/) - Formerly with the Melbourne Racing Club in a gaming, hospitality and marketing capacity, Andrew’s appointment will have the dynamic marketer working on key niche and professional services clients.
- [9 Ways to Help Your Significant Other Be Successful](https://marketingeyedallas.com/9-ways-to-help-your-significant-other-be-successful/) - Published on www.inc.com on Jun 25, 2013 and written by Kevin Daum. Male or female, support from a life partner can make or break the path to prosperity. Here are nine powerful ways to increase success for you as a couple. Books and blog posts from thought leaders like Sheryl Sandberg and Inc. columnist Carrie Kerpen have triggered many a party conversation about the roles of husbands and wives as contributors to family success. I recently found myself in a fascinating conversation with Australian entrepreneur Mellissah Smith about the role of significant others in supporting success. Mellissah wrote a couple of provocative, viral blog posts for both men and women on the subject, so my ambitious wife Van and I were comparing our own activities to see if we measured up to Melissah's standards. Turns out, Van and I were pleased with each other's performance. My wife is innately supportive, while I had the lessons from the failure of my first marriage to help me appreciate the power of mutual support. Regardless of how traditional roles for men and women may have changed, one thing remains clear. If you selflessly support your significant other, odds are that he or she will be even more successful and contribute towards greater happiness in your family. Here are nine ways you can start today.
- [Lies and LinkedIn: the case for online diligence](https://marketingeyedallas.com/lies-and-linkedin-the-case-for-online-diligence/) - Published on www.smartcompany.com.au on 12 February 2014 and written by Brendon Booth.The LinkedIn function ‘people you may know’ recently popped up on my screen displaying a guy I had worked with back before I started pbHC. It was pretty strange that we weren’t already ‘linked’, as we had nearly 300 connections in common, but I dutifully clicked on his profile and had a look to see where he’d ended up. Just as I was about to send a connection request, I noticed something strange. At the firm we’d both worked at, his title wasn’t listed as ‘consultant’ (as we both had been) but rather something like ‘director of recruitment in commodities, energy and sustainability’.
- [25 Business Marketing Blogs You Should Be Reading](https://marketingeyedallas.com/25-business-marketing-blogs-you-should-be-reading/) - Published on WorkflowMaxAh marketing – the bane of many business owners’ calendars. We’ve got to do it, but it takes precious time and resources away from what we really love doing – which is working with our clients.By learning to do marketing in a smart way, and to create low-cost strategies with results you can measure, you can actually cut down on the time spent marketing, and focus on the techniques that WORK for your business. And one of the best ways to learn about what is and isn’t working in marketing is to read marketing blogs. You get all the information you need in blog-sized chunks, and you’re able to access the top marketing minds without having to pay them thousands in consulting fees.
- [Everylogistic launches - a logistics revolution](https://marketingeyedallas.com/everylogistic-launches-a-logistics-revolution/) - In the next few weeks, everylogistic will change the landscape of how we all buy logistics services and rate them. Now, it will be no different to buying a night in a hotel, or something from strawberry.net. Michael Reed - the founder of this startup- has turned his idea into reality - he has just launched everylogistic.com - a revolution in bringing suppliers and customers together, and changing the competitive landscape of logistics. Simply, the user types in their requirements, location and relevant information, and their request goes out to a number of logistics service providers with no biaise to any particular company. This ensures that the landscape is truly competitive and no-one can pay their way forward.Keep watching www.everylogistic.com - its the future of logistics, yours and mine.Find out more about the creation of the everylogistic and its website, branding and name on our blog here.
- [2019 Is Almost Gone But ...](https://marketingeyedallas.com/2019-is-almost-gone-but/) - 2019 Is Almost Gone But ... As 2019 winds down, how are you preparing for 2020? There are plenty of things that are going to change going forward, but it’s incredibly important to stay ahead of the curve when it comes to your marketing efforts. 2020 will see more automation, video content and plenty of
- [Marketing Eye - Marketing Insights 2](https://marketingeyedallas.com/attracting-and-empowering-employees/) - Attracting and Empowering Employees Ensure the best for your recruits by perfecting your on-boarding process. Is the salary number your only utilized tool for benefit negotiation? Learn what candidates are looking for and how to best utilize other negotiation options, such as remote work, paid time off, etc. Secure the candidate to employee lifecycle for
- [Marketing Eye - Marketing Insights 12](https://marketingeyedallas.com/2019-is-almost-gone-but-video/) - 2019 Is Almost Gone But ... As 2019 winds down, how are you preparing for 2020? There are plenty of things that are going to change going forward, but it’s incredibly important to stay ahead of the curve when it comes to your marketing efforts. 2020 will see more automation, video content and plenty of
- [Marketing Eye - Marketing Insights 13](https://marketingeyedallas.com/build-your-brand-as-a-thought-leader/) - How To Build Your Brand As A Thought Leader Join this week’s conversation on thought leadership with Morgan Doyle, Steven Jackson, and Mellissah Smith of Robotic Marketer. There are plenty of thought leaders out there, but what does it mean to be a thought leader? Thought leadership can encompass several things at once. Whether it’s
- [Marketing Eye - Marketing Insights 14](https://marketingeyedallas.com/marketing-through-coronavirus-crisis/) - Marketing Your Business Through The Corona Crisis Join Marketing Eye’s Mellissah Smith and Morgan Doyle, as they discuss the impacts of Coronavirus on businesses, and how businesses need to adapt their marketing strategies in times of crisis. Life as we know has changed drastically, and now more than ever businesses need to step up their
- [How to flirt with your customers](https://marketingeyedallas.com/how-to-flirt-with-your-customers/) - Marketing automation is more than just a buzzword – it’s a way businesses can flirt with their customers writes Mellissah Smith. You walk into your favorite restaurant and at a glance lock eyes with something beautiful. You muster up all your courage and risk stumbling over your words as you begin the conversation with your breathtaking prospect. I know what you’re thinking, but I’m not speaking of a potential relationship between a man or woman. In fact, the prospect in your sights is possibly your next new customer. There is no denying that in business your approach is everything. Similar to the lives of all single people, we must flirt with our customers, begin the conversation, maintain friendly communication and close the deal. So, just how do we flirt? Marketing automation is the new wooing machine, with every single element of the marketing mix taken into account. It allows you to create chemistry with your potential customer by enticing interaction.
- [Experiential Marketing: What is it and why is it so great at engaging audiences](https://marketingeyedallas.com/experiential-marketing-what-is-it-and-why-is-it-so-great-at-engaging-audiences/) - It shouldn't be surprising that some companies develop marketing campaigns that include tangible, interactive experiences as part of advertising their products in an effort to discover innovative ways to appeal to and stand out from their target audience. You could have seen a taste-test pop-up kiosk and been delighted to score a nice sample of free food, or maybe you were playing around with a demo smartphone in a tech store that was locked down. These are a few of the more straightforward examples of experiential marketing. The goal is to engage and personalise the target audience through real-world or virtual interactions. These kinds of activities might appear to be far more distinctive, memorable, and effective than typical advertising, and thus more meaningful to audiences
- [IWD 2024: Bridging the gender gap for women tech founders](https://marketingeyedallas.com/iwd-2024-bridging-the-gender-gap-for-women-tech-founders/) - Technology startups happen when someone has a good idea, a bunch of college graduates' mastermind an innovation where they see a gap, or a problem needs solving in a business. Many tech startups are bootstrapped, but as I was privy to in December 2022, some are just based on an idea.
- [Embracing Automation: Revolutionizing Contact Centers for Enhanced Efficiency and Customer Experience](https://marketingeyedallas.com/embracing-automation-revolutionizing-contact-centers-for-enhanced-efficiency-and-customer-experience/) - Embracing Automation: Revolutionizing Contact Centers for Enhanced Efficiency and Customer Experience In the dynamic world of contact centers, where operational efficiency and exceptional customer experience reign supreme, automation has emerged as a game-changing catalyst for transformation. By putting automation in the driver's seat, contact centers are experiencing an astonishing evolution that propels them to unparalleled levels of efficiency, reshaping the landscape of customer experience. This fascinating topic unravels the profound impact of automation on contact centers, going beyond the ordinary to unlock a realm of limitless possibilities. We will dive deep into how the strategic integration of automation technologies is revolutionizing contact centers, driving remarkable efficiency gains and elevating customer satisfaction to unprecedented heights. By harnessing the mighty power of automation, contact centers optimize workflows, streamline processes, and supercharge agent productivity, resulting in lightning-fast issue resolution and a seamlessly delightful customer journey. The Rise of Robotic Process Automation (RPA): Robotic Process Automation (RPA) is transforming contact center operations by automating repetitive and rule-based tasks. RPA bots can handle tasks such as data entry, form filling, and system navigation, enabling agents to focus on more complex customer interactions. By implementing RPA, contact centers can significantly reduce manual errors, improve response times, and enhance overall operational efficiency. Intelligent Call Routing: Automation technologies, coupled with Artificial Intelligence (AI), enable intelligent call routing based on customer profiles, past interactions, and preferences. By leveraging AI algorithms, contact centers can automatically direct calls to the most appropriate agent or department, reducing call transfers and enhancing first-call resolution rates. Intelligent call routing ensures customers are quickly connected to the right resource, resulting in improved customer satisfaction. Self-Service Options: Automation empowers contact centers to offer self-service options to customers, allowing them to find answers and resolve issues independently. Interactive Voice Response (IVR) systems equipped with natural language processing and speech recognition capabilities enable customers to navigate through menus, retrieve information, and perform transactions without agent intervention. Self-service options not only improve efficiency but also provide customers with the convenience and control they desire. Chatbots and Virtual Assistants: Chatbots and virtual assistants are redefining customer interactions in contact centers. These AI-powered entities can engage in natural language conversations, answering frequently asked questions, providing product information, and even executing simple transactions. Chatbots and virtual assistants deliver personalized, 24/7 support, freeing up human agents to handle more complex issues. With continuous advancements in Natural Language Processing (NLP), these automated agents are becoming increasingly sophisticated, providing seamless and human-like interactions. Analytics and Performance Monitoring: Automation technologies provide contact centers with powerful analytics capabilities to monitor agent performance, identify trends, and optimize processes. Real-time data analysis helps supervisors gain insights into agent performance metrics, customer sentiment, and operational bottlenecks. By leveraging automation-powered analytics, contact centers can make data-driven decisions, refine training programs, and proactively address customer pain points. Automation is revolutionizing the contact center landscape, opening up new horizons for improved operational efficiency and elevated customer experiences. Through the strategic integration of automation technologies like Robotic Process Automation (RPA), intelligent call routing, self-service options, and AI-powered chatbots, contact centers can streamline their workflows, boost agent productivity, and create seamless customer interactions. To remain competitive in this ever-changing landscape, contact centers must wholeheartedly embrace these transformative technologies. However, it is crucial to note that automation is not about replacing human agents but rather empowering them with advanced tools that augment their capabilities and enable them to focus on high-value tasks. The future of contact centers lies in striking the right balance between automation and the human touch, cultivating a harmonious fusion that drives exceptional customer experiences and operational excellence. By embracing automation and leveraging its full potential, contact centers can unlock a new era of success, staying ahead of the curve and meeting the evolving demands of customers with unwavering dedication.
- [Time to go mobile? Here are 6 reasons why offering a mobile app can play a part in your marketing strategy.](https://marketingeyedallas.com/time-to-go-mobile-here-are-6-reasons-why-offering-a-mobile-app-can-play-a-part-in-your-marketing-strategy/) - Smartphones have significantly changed humanity since the 2007 release of the first iPhone, ushering in an era of nonstop mobile connectivity. How connected may individuals be in 2023 compared to then? According to research, more than 80% of Americans own a smartphone, use them on average for more than five hours each day, and check them about 100 times every day. Other data simply serve to highlight how deeply ingrained cellphones have become in people's everyday lives, from the minute they wake up to the moment they go to bed. When leaving the house, many individuals would rather forget their money than their smartphone.
- [Driving New Business Growth: How B2B IT Managed Services and Consulting Companies Leverage Marketing](https://marketingeyedallas.com/driving-new-business-growth-how-b2b-it-managed-services-and-consulting-companies-leverage-marketing/) - Driving New Business Growth: How B2B IT Managed Services and Consulting Companies Leverage Marketing In the fast-paced world of B2B IT managed services and consulting, driving new business growth is a constant pursuit. As companies strive to stay competitive and meet the evolving needs of their clients, effective marketing strategies play a pivotal role in capturing attention, building trust, and generating leads. With the ever-increasing reliance on technology and the digital landscape, marketing has become an indispensable tool for these companies. By strategically crafting and executing marketing campaigns, B2B IT managed services and consulting companies can showcase their expertise, differentiate themselves in the market, and attract target clients. From content marketing and thought leadership initiatives to targeted advertising and personalized outreach, the breadth of marketing tactics available allows these companies to effectively communicate their value proposition and position themselves as trusted partners. Content Marketing: Content marketing is a powerful tool for B2B IT managed services and consulting companies. By creating informative and valuable content, such as blog posts, whitepapers, case studies, and eBooks, these companies can establish thought leadership and build credibility within their target audience. Sharing industry insights, best practices, and success stories can attract potential clients and nurture leads through the buyer's journey. According to Demand Metric, content marketing generates three times as many leads as traditional outbound marketing, while costing 62% less. Search Engine Optimization (SEO): Optimizing website content and technical elements for search engines is crucial for driving organic traffic. B2B IT managed services and consulting companies should conduct thorough keyword research and incorporate relevant keywords into their website content, meta tags, and headings. A study by BrightEdge reveals that organic search drives 53% of all website traffic. By ranking higher in search engine results, they can increase their visibility and attract prospects actively searching for their services. Account-Based Marketing (ABM): Account-Based Marketing focuses on targeting specific high-value accounts and personalizing marketing efforts to engage key decision-makers. B2B IT managed services and consulting companies can tailor their messaging, content, and campaigns to address the specific pain points and needs of target accounts. ABM ensures a more personalized and effective approach, leading to higher conversion rates. A research by SiriusDecisions concluded that 92% of B2B marketers consider ABM to be extremely or very important to their marketing efforts. Robotic Marketer: Robotic Marketer is an innovative software tool that helps companies automate and optimize their marketing strategies. It utilizes artificial intelligence and data analytics to generate comprehensive marketing plans, competitor analysis, and target audience profiling. B2B IT managed services and consulting companies can leverage Robotic Marketer to streamline their marketing efforts and make data-driven decisions. Events: In-person and Online: In-person and online events are excellent opportunities for B2B IT managed services and consulting companies to showcase their expertise, network with potential clients, and generate leads. For in-person events, consider speaking engagements, industry conferences, and trade shows. Online events can include webinars, virtual conferences, and panel discussions. Use these tips and tricks to maximize their impact: Define clear objectives and target audience for each event. Create compelling and relevant content for presentations and discussions. Leverage social media platforms and email marketing to promote the event. Provide value-added resources and incentives to engage attendees. Follow up promptly with leads and nurture relationships post-event. Marketing is an essential driver of new business growth for B2B IT managed services and consulting companies. Through a strategic combination of content marketing, search engine optimization (SEO), account-based marketing, and the utilization of innovative tools tailored to their industry, these companies can effectively capture the attention and interest of potential clients. Furthermore, both in-person and online events serve as valuable platforms for networking and generating leads. By implementing these proven strategies and incorporating valuable tips, B2B IT managed services and consulting companies can establish themselves as leaders in the industry and achieve sustainable business growth in the face of fierce competition. The ability to attract, engage, and convert potential clients through targeted marketing efforts enables these companies to expand their reach, forge strong connections with their target audience, and ultimately drive the growth they aspire to achieve.
- [The Top 10 Most Effective Advertising Campaigns of All Time](https://marketingeyedallas.com/the-top-10-most-effective-advertising-campaigns-of-all-time/) - The Top 10 Most Effective Advertising Campaigns of All Time Advertising campaigns have the power to captivate audiences, inspire emotions, and leave a lasting impact on society. From timeless classics to contemporary masterpieces, these campaigns have left an indelible mark on popular culture and transformed brands into household names. Through compelling storytelling, memorable slogans, and groundbreaking techniques, they have successfully connected with audiences on a deep level, transcending the realm of mere marketing to become cultural phenomena. This topic explores the top 10 most effective advertising campaigns of all time, showcasing the creativity, strategy, and resonance that set them apart. By delving into the success stories behind these iconic campaigns, we uncover the secrets of their effectiveness and the lessons they offer to aspiring advertisers. Each campaign represents a unique blend of creativity, strategic thinking, and an understanding of the target audience's desires and aspirations. Apple: "1984" (1984): Apple's "1984" commercial, directed by Ridley Scott, premiered during the Super Bowl and introduced the Macintosh computer. With its dystopian theme and powerful imagery, the ad challenged the status quo and positioned Apple as an innovative and disruptive brand. Nike: "Just Do It" (1988): Nike's "Just Do It" campaign, featuring the iconic tagline, inspired athletes worldwide to push their limits. This simple yet empowering message resonated deeply, propelling Nike to become a dominant force in the sports apparel industry. Coca-Cola: "Share a Coke" (2011): Coca-Cola's "Share a Coke" campaign personalized its bottles and cans with popular names and encouraged consumers to share their experiences. This campaign revitalized brand engagement, generating significant social media buzz and boosting sales. Volkswagen: "Think Small" (1959): Volkswagen's "Think Small" campaign challenged the conventions of automotive advertising by embracing the compact size of the Beetle. The witty and minimalist approach made an unforgettable impression, establishing Volkswagen as a brand with a unique identity. Old Spice: "The Man Your Man Could Smell Like" (2010): Old Spice's humorous and over-the-top commercial featuring "The Man Your Man Could Smell Like" revitalized the brand's image, appealing to a younger demographic. The campaign went viral, attracting millions of views online and driving substantial sales growth. Dove: "Real Beauty" (2004): Dove's "Real Beauty" campaign aimed to challenge societal beauty standards by celebrating diverse body types. This groundbreaking campaign sparked conversations worldwide and positioned Dove as a champion of authenticity and inclusivity. Absolut Vodka: "The Absolut Bottle" (1980s): Absolut Vodka's iconic print campaign, featuring the distinctive shape of its bottle, became a hallmark of creative advertising. By collaborating with artists and showcasing various interpretations of the bottle, Absolut created an enduring and recognizable brand image. Marlboro: "The Marlboro Man" (1950s - 1990s): Marlboro's "The Marlboro Man" campaign repositioned the brand as a symbol of rugged masculinity and adventure. The cowboy archetype captured the imagination of consumers, leading to a significant increase in sales and brand loyalty. BMW: "The Ultimate Driving Machine" (1975): BMW's "The Ultimate Driving Machine" campaign highlighted the performance and engineering excellence of its vehicles. By focusing on the driver's experience, the campaign solidified BMW's reputation as a brand synonymous with driving pleasure. P&G: "Thank You, Mom" (2012): P&G's heartwarming "Thank You, Mom" campaign, launched during the Olympics, paid tribute to the sacrifices and support of mothers. This emotional campaign resonated globally, forging an emotional connection between consumers and P&G's portfolio of brands. These advertising campaigns have forever etched their place in the industry, leaving a permanent mark and an enduring source of inspiration for marketers around the globe. They showcase the immense power of creativity, compelling storytelling, and the ability to strike an emotional chord with consumers. They serve as testament to the profound influence that can be achieved by capturing hearts and minds. By studying these iconic campaigns, marketers can gain valuable insights into effective strategies, impactful messaging, and the art of positioning a brand for success. As the advertising landscape continues to evolve, these campaigns stand as timeless reminders of the enduring impact that can be achieved through innovative and unforgettable advertising. They illuminate the path forward, guiding marketers towards creating their own remarkable campaigns that resonate with audiences and shape the future of advertising.
- [Scaling Marketing Campaigns: A Comprehensive Checklist for Success](https://marketingeyedallas.com/scaling-marketing-campaigns-a-comprehensive-checklist-for-success/) - Scaling Marketing Campaigns: A Comprehensive Checklist for Success Scaling campaigns successfully is a paramount objective for businesses aiming to reach broader audiences and achieve substantial growth in the world of marketing. To embark on this ambitious journey, marketers must navigate a complex landscape of strategies, tools, and variables that can make or break their efforts. This comprehensive checklist serves as a roadmap, guiding marketers through the intricacies of scaling marketing initiatives. From crafting a solid foundation and defining clear objectives to optimizing targeting, measuring performance, and adapting strategies for scalability, this guide equips marketers with the essential ingredients for success. By addressing critical considerations at each stage of the campaign, this checklist empowers marketers to overcome challenges, seize opportunities, and maximize the impact of their efforts. Clearly Define Objectives: Before scaling your marketing campaigns, establish clear objectives that align with your overall business goals. Are you aiming to increase brand awareness, generate leads, or drive conversions? Define key performance indicators (KPIs) that can be measured and tracked throughout the campaign. Audience Segmentation: Segmenting your target audience is crucial for effective scaling. Analyze customer data and behavioral patterns to identify specific segments with high potential. Tailor your messaging, content, and channels to resonate with each segment, increasing the chances of engagement and conversion. Leverage Technology: Utilize marketing automation tools, customer relationship management (CRM) systems, and data analytics platforms to streamline and optimize your campaigns. Automation can help with lead nurturing, personalization, and campaign tracking, while analytics provide insights to fine-tune strategies and allocate resources effectively. Set Realistic Budgets: Ensure your marketing budgets align with your scaling goals. Allocate funds strategically across various channels, campaigns, and segments. Regularly monitor and analyze the performance of each marketing channel to determine where to invest more or make adjustments. Test and Refine: Implement a culture of continuous testing and refinement. A/B testing, multivariate testing, and user feedback can provide valuable insights into optimizing your campaigns. Experiment with different messaging, visuals, calls-to-action, and landing pages to improve conversion rates. Monitor ROI and Analytics: Regularly track and analyze key marketing metrics to assess the success and impact of your campaigns. Monitor conversion rates, customer acquisition costs, return on ad spend (ROAS), and lifetime value (LTV) of customers. Leverage marketing attribution models to attribute revenue and conversions accurately across multiple touchpoints. Implement Data-Driven Decision Making: Leverage data to inform your decision-making process. Identify trends, patterns, and opportunities through data analysis. Use data-driven insights to refine your targeting, messaging, and campaign optimization strategies. Embrace a culture of data-driven decision making throughout the organization. Benchmark Against Industry Leaders: Learn from the best. Analyze successful marketing campaigns from industry leaders and adapt their strategies to fit your business. Case studies, industry reports, and competitor analysis can provide valuable inspiration and insights into best practices. Examples of Successful Scaling: Let's explore some statistics and examples of companies that have excelled in scaling their marketing campaigns: Airbnb: By utilizing customer data and segmentation, Airbnb increased their bookings by 300% in just one year. Amazon: Through personalized recommendations and targeted email campaigns, Amazon increased their sales by 29% in a single year. HubSpot: HubSpot's inbound marketing strategy resulted in a 400% increase in lead generation within three years. Achieving successful scaling of marketing campaigns demands a methodical approach that harnesses the power of technology, data-driven insights, and a relentless pursuit of improvement. The implementation of this comprehensive checklist equips senior management and marketers with the tools and strategies necessary to scale their campaigns and reap substantial returns on investment. Remember to establish crystal-clear objectives, segment your audience effectively, leverage cutting-edge technology, closely monitor ROI and analytics, and continuously refine your strategies based on performance metrics. Take inspiration from accomplished companies and benchmark against industry leaders to uncover valuable insights and best practices. By diligently following these steps, you will optimize your marketing endeavors and propel sustainable growth for your business.
- [MARKETING EYE APPOINTS LEGAL EAGLE TO HEAD UP SPECIALIST MARKETING](https://marketingeyedallas.com/marketing-eye-appoints-legal-eagle-to-head-up-specialist-marketing/) - Marketing Eye, a marketing firm that specialises in the technology, telecommunications and biotechnology sectors has appointed a former Freehills Solicitor to head up Specialist Marketing in the firm.
- [MANUFACTURING INDUSTRY BOLSTERED BY MARKETING PUSH](https://marketingeyedallas.com/manufacturing-industry-bolstered-by-marketing-push/) - A leading marketing firm with offices in three states and agents in New York, London and Dubai, is set to focus on the manufacturing sector with the appoint of Ves Bogdanovich, a well-known manufacturing marketing expert who doubles as a teacher for the Masters in Marketing Course at Monash University.
- [OLIVER ROZYNSKI JOINS TECHNOLOGY MARKETING COMPANY](https://marketingeyedallas.com/oliver-rozynski-joins-technology-marketing-company/) - Marketing Eye, an innovative technology and biotechnology marketing agency, has bolstered its team and technical expertise, by hiring talented web developer and interactive marketing specialist, Oliver Rozynski, in its client services team.
- [ELEKTRON ANNOUNCES MARKETING EYE APPOINTMENT](https://marketingeyedallas.com/elektron-announces-marketing-eye-appointment/) - Sargents Pies, a large national pie manufacturing firm in Sydney, has appointed Marketing Eye to run its marketing and communications department.
- [SARGENTS PIES APPOINTS MARKETING EYE](https://marketingeyedallas.com/sargents-pies-appoints-marketing-eye/) - Sargents Pies, a large national pie manufacturing firm, has appointed Marketing Eye to run its marketing and communications department.
- [MARKETING EYE APPOINTS MELISSA CHOO](https://marketingeyedallas.com/marketing-eye-appoints-melissa-choo/) - Marketing Eye, a leading marketing consultancy to small to medium sized businesses has today announced the appointment of Melissa Choo in Sydney to work with new and existing clients on marketing strategies and public relations campaigns.
- [MEDICRAFT HILL-ROM APPOINTS MARKETING EYE](https://marketingeyedallas.com/medicraft-hill-rom-appoints-marketing-eye/) - Medicraft Hill-Rom, the leading global provider of quality healthcare products and services, has appointed Linda Holmes of Marketing Eye to consult on the development of a 12 month strategic marketing plan, following the acquisition of Medicraft by Hill-Rom. The marketing plan will encompass the following key acquisition benefits:
- [DUTTON DIRECT APPOINTS MARKETING EYE](https://marketingeyedallas.com/dutton-direct-appoints-marketing-eye/) - Duttondirect.com, a premier luxury online catalogue, today announced the appointment of Marketing Consultants, Marketing Eye. Marketing Eye's Marketing Consultants will develop marketing strategy, concentrating heavily on public relations as well as addressing key business development issues for all areas of growing the business. Lauren Ure, a Marketing Eye Marketing Consultant will be working directly on this account.
- [BIOTECHNOLOGY COMPANY APPOINTS MARKETING EYE](https://marketingeyedallas.com/biotechnology-company-appoints-marketing-eye/) - A leading biotechnology firm that specializes in diabetes and prostate cancer has today appointed Marketing Eye to run its public relations and communications programs for the next 12-months.
- [STOCKBROKING FIRM APPOINTS MARKETING EYE](https://marketingeyedallas.com/stockbroking-firm-appoints-marketing-eye/) - Ford Securities, a leading stockbroking firm, has appointed Marketing Eye to develop the firm’s brand in the market.
- [National Marketing Firm Encourages Green Campaigns](https://marketingeyedallas.com/national-marketing-firm-encourages-green-campaigns/) - Marketing Eye, a marketing consultancy firm that specialises in the small to medium sized market, today has announced the firm’s focus to encourage clients to undertake ‘green’ marketing campaigns.
- [INTELLISYS TECHNOLOGY HAS APPOINTED MARKETING EYE TO RUN THEIR MARKETING FOR 2007/2008](https://marketingeyedallas.com/intellisys-technology-has-appointed-marketing-eye-to-run-their-marketing-for-2007-2008/) - Intellisys Technology, a leading technology solutions provider for medium to large sized enterprises, has appointed Marketing Eye to run their marketing for 2007/2008.
- [MARKETING EYE LAUNCHES FRANCHISING MODEL INTO EUROPE](https://marketingeyedallas.com/marketing-eye-launches-franchising-model-into-europe/) - Marketing Eye, a leading marketing consultancy that specializes in the small to medium sized business market, has today commenced its launch into the European market of its Franchise model.
- [TOURISM GETS A MARKETING EYE](https://marketingeyedallas.com/tourism-gets-a-marketing-eye/) - Tourism marketing expert, Julie Schoneveld, has been appointed Senior Marketing Director of international marketing consultancy firm, Marketing Eye.
- [MAXXAM LAUNCHES NEW WEBSITE](https://marketingeyedallas.com/maxxam-launches-new-website/) - Maxxam, Australia's leading IT services firm, has today launched its newly branded website designed by global marketing consultancy firm, Marketing Eye.
- [CAIRNS TINTING BUSINESS GETS A NEW BRAND](https://marketingeyedallas.com/cairns-tinting-business-gets-a-new-brand/) - Startup firm, FNQ Tint and Trailers, has launched a new brand and new website by Marketing Eye, in far north Queensland city, Cairns, Australia.
- [TOP HEAD HUNTER STARTS MYDEPARTURELOUNGE](https://marketingeyedallas.com/top-head-hunter-starts-mydeparturelounge/) - An innovative headhunter knows exactly what lounge accountants and financial officers want to be sitting in, when they are looking for a departure.Australia’s first, departurelounge for candidates looking to seek new career opportunities, will be launched in September 2007.
- [BAPTIST COMMUNITY SERVICES APPOINTS MARKETING EYE](https://marketingeyedallas.com/baptist-community-services-appoints-marketing-eye/) - Baptist Community Services NSW & ACT (BCS) a leading not-for-profit in Australia has appointed Marketing Eye to develop marketing strategies and communications programs for the next 12-months.
- [SMALL BUSINESS MARKETING SURVEY](https://marketingeyedallas.com/small-business-marketing-survey/) - In August 2007, we launched a survey targeting small businesses in order to understand more about how they feel about Marketing. We were encouraged by the results, achieving a 10% response rate. The key findings of the survey are outlined below.
- [WEB 2.0 - A MUST FOR ALL BUSINESSES](https://marketingeyedallas.com/web-2-0-a-must-for-all-businesses/) - Leading marketing services firm, Marketing Eye, cites Web 2.0 as key to all marketing strategies for businesses large and small with the adaptation of traditional strategies needing to be more aligned with the rate people are interacting with the Internet.
- [A NEW ERA IN MARKETING](https://marketingeyedallas.com/a-new-era-in-marketing/) - Leading marketing services firm, Marketing Eye, has unleashed a new division within the organization that focuses solely on Digital Marketing.
- [Technology Management Group Appoints Marketing Eye](https://marketingeyedallas.com/technology-management-group-appoints-marketing-eye/) - Microsoft Certified Gold Partner Indicium Technology Group, an Information Technology Management Group at the forefront of their industry, has appointed Marketing Eye to steer the firm’s marketing direction over the next 12 months.
- [MARKETING EYE MARKETING CONSULTANT APPOINTED BY THE SABER GROUP](https://marketingeyedallas.com/marketing-eye-marketing-consultant-appointed-by-the-saber-group/) - Marketing Eye, has been appointed the Marketing Manager of the Saber Group, a financial services firm based on the Gold Coast, Australia.
- [MARKETING EYE AIMS TO EXPAND INTO SOUTH AFRICA](https://marketingeyedallas.com/marketing-eye-aims-to-expand-into-south-africa/) - Leading international marketing firm, Marketing Eye, has today announced its plan to expand into the South African market through franchising.
- [AN IN-HOUSE GRAPHIC DESIGNER FOR SMALL TO MEDIUM SIZED COMPANIES](https://marketingeyedallas.com/an-in-house-graphic-designer-for-small-to-medium-sized-companies/) - Marketing Eye, a leading international marketing consultancy firm, has today announced the launch of a new division providing small to medium sized companies with an in-house graphic designer.
- [GLOBAL IT WORKFLOW MANAGEMENT COMPANY HIRES MARKETING EYE AS THEIR MARKETING TEAM](https://marketingeyedallas.com/global-it-workflow-management-company-hires-marketing-eye-as-their-marketing-team/) - Web and Flo, Australia’s only developer of workflow management software solutions, has today announced that leading Marketing Consultancy firm Marketing Eye, has been hired as their marketing team to assist the in business growth and the launch of their highly anticipated workflow suite Kontinuum 2008.
- [GLOBAL LEADER IN SERVICE DESK MANAGEMENT SOLUTIONS HIRES MARKETING EYE FOR AUSTRALIAN OPERATIONS](https://marketingeyedallas.com/global-leader-in-service-desk-management-solutions-hires-marketing-eye-for-australian-operations/) - Numara Software Australia, a leader in IT Service Desk management solutions, has today announced Marketing Eye as the firm responsible for all marketing operations within Australia.
- [COPY CATS ARE JUST ANOTHER FORM OF FLATTERY](https://marketingeyedallas.com/copy-cats-are-just-another-form-of-flattery/) - Marketing Eye, a global marketing consultancy firm to offer small to medium sized businesses a marketing manager for 12-months for as little as $500 per week, confirms that companies that copy, only flatter you.
- [LAMANNA DIRECT HIRES MARKETING EYE TO TAKE FRUIT AND VEGETABLES FROM THE GRAPEVINE TO THE WEB](https://marketingeyedallas.com/lamanna-direct-hires-marketing-eye-to-take-fruit-and-vegetables-from-the-grapevine-to-the-web/) - A well-known name in the Australian wholesale industry for fresh fruit and vegetables, LaManna has announced its plans to launch LaManna Direct – an online shopping and home delivery service in July 2008. Leading Digital Marketing firm Marketing Eye has been hired to develop the e-commerce website which will extend the wholesaler’s extensive relationships with local growers to offer previously unavailable services to their customers.
- [SHIPPING AND STEVEDORING COMPANY SIGNS MARKETING EYE](https://marketingeyedallas.com/shipping-and-stevedoring-company-signs-marketing-eye/) - Marketing Eye, has today announced that Northern Shipping and Stevedoring has selected its design team to develop new branding for the firm.
- [LEADING MARITIME CONSULTANTS CAST A MARKETING EYE OVER THEIR BUSINESS](https://marketingeyedallas.com/leading-maritime-consultants-cast-a-marketing-eye-over-their-business/) - Leading maritime consultancy firm Thompson Clarke, have hired dynamic marketing firm Marketing Eye, to assist in the growth of their domestic and international maritime business services.
- [LISA NEUMANN GIVES QUEENSLAND A MARKETING EYE](https://marketingeyedallas.com/lisa-neumann-gives-queensland-a-marketing-eye/) - Former Head of Marketing and Communications for Europe at Deutsche Bank AG, Global Banking Division, Lisa Neumann, has been appointed as the Head of Marketing for Queensland, at Marketing Eye.
- [MARKETING EYE APPOINTS NEW MARKETING EXECUTIVE](https://marketingeyedallas.com/marketing-eye-appoints-new-marketing-executive/) - Formerly with market research firm Bergent Research, Mathew’s appointment will have the dynamic marketer working on key retail and professional services clients.
- [INDIAN COMPANIES NOT IN TUNE WITH LOCAL MARKET](https://marketingeyedallas.com/indian-companies-not-in-tune-with-local-market/) - INDIA'S biggest outsourcers are struggling to win over Australian customers as they battle strategic missteps and rising wage bills.Companies flocking to outsource their IT needs to India, are seeing that Australian companies provide a more holistic service even though the costs may be greater.
- [AGED CARE FACILITIES RELY TOO HEAVILY ON REFERRALS AND POSITIONING](https://marketingeyedallas.com/aged-care-facilities-rely-too-heavily-on-referrals-and-positioning/) - Aged Care facilities are behind the eight-ball when it comes to marketing, according to leading aged care marketer, Julie Schoneveld.After conducting an extensive research campaign on the brands in aged care, Ms Schoneveld was disheartened that good aged care facilities, did not adequately communicate the value and benefits of placing parents in good hands through their branding.
- [MARKETING EYE RADIO HITS THE AIRWAVES](https://marketingeyedallas.com/marketing-eye-radio-hits-the-airwaves/) - Marketing Eye, has this month launched into the world of online journalism with the release of Marketing Eye Radio.
- [SHAMROCK CRAFT SIGNS UP FOR A MARKETING EYE](https://marketingeyedallas.com/shamrock-craft-signs-up-for-a-marketing-eye/) - Leading craft supplies firm, Shamrock Craft, has appointed Marketing Eye to revamp their website. Marketing Eye has been hired to develop the website which will extend the wholesaler’s extensive relationships with customers and stakeholders.
- [MELLISSAH SMITH APPOINTED TO THE GOLD COAST REGIONAL IT FORUM COMMITTEE AS TREASURER](https://marketingeyedallas.com/mellissah-smith-appointed-to-the-gold-coast-regional-it-forum-committee-as-treasurer/) - Australia's leading digital marketing expert, Mellissah Smith, has been appointed to the Gold Coast Region Information Technology Forum Committee as Treasurer for 2008/9 period.The Gold Coast Region IT Forum is the peak information technology industry body in the Gold Coast.
- [Stevedoring logistics firm takes up bigger challenge](https://marketingeyedallas.com/stevedoring-logistics-firm-takes-up-bigger-challenge/) - A logistics firm is penetrating deeper into the stevedoring sector, recently adding Sun Metals Corporation to its growing portfolio. Northern Stevedoring Services (NSS) has been awarded the transport and logistics services contract for Sun Metals Corporation’s (SMC) zinc and by-products exports.
- [DIGITAL MARKETING GAINS GROUND IN TOUGH ECONOMIC CLIMATE](https://marketingeyedallas.com/digital-marketing-gains-ground-in-tough-economic-climate/) - Leading national digital marketing firm, Marketing Eye Digital, says companies that are looking for a return on investment from their marketing dollar and a more cost effective medium than traditional marketing methods, are all looking to the internet.
- [TRICARE SIGNS UP FOR A MARKETING EYE](https://marketingeyedallas.com/tricare-signs-up-for-a-marketing-eye/) - Leading aged care and retirement living firm, TriCare, has appointed Marketing Eye to undertake a marketing stocktake of their business.
- [START 2009 WITH A FRESH SET OF MARKETING EYES…AND RECIEVE A FREE* WEBSITE](https://marketingeyedallas.com/start-2009-with-a-fresh-set-of-marketing-eyesand-recieve-a-free-website/) - Want an audience of 7.23 million internet users? Web 2.0 is the answer!A survey undertaken by Marketing Eye Digitalº revealed that almost 50% of SME’s found the internet to be the most effective tool. Since the survey was released, the importance of the internet has only increased further.
- [中国新年-重新审视市场运作](https://marketingeyedallas.com/中国新年-重新审视市场运作/) - 2009年1月22日，澳大利亚悉尼市。“在澳洲的中国公司被当前严重的金融危机所困扰，所以这正是调整市场运作的最佳时机，”Marketing Eye 的大中国区市场总监Mary Quan 如是说。
- [EXPRESS WEBSITES LAUNCHED](https://marketingeyedallas.com/express-websites-launched/) - Marketing Eye has revealed that customers are now wanting everything faster than ever before because time is critical.New websites for companies looking to promote their brands online are time-critical so to counteract this demand, Marketing Eye has bolstered its resources in the web development and creative sides to ensure that customer can now get their websites in a 3 day turnaround*.
- [CARBON EXPO APPOINTS A MARKETING EYE](https://marketingeyedallas.com/carbon-expo-appoints-a-marketing-eye/) - The 12-month contract will see Marketing Eye deliver a marketing strategy and engage in areas like e-marketing, web design, public relations and general promotion of the event.“CarbonExpo is the number one event for Climate Change in Australia and the Asia-Pacific as a whole,” confirmed Mellissah Smith, Chief Executive of Marketing Eye.
- [MARKETING EYE SUPPORTS THE VICTORIAN BUSHFIRE APPEAL](https://marketingeyedallas.com/marketing-eye-supports-the-victorian-bushfire-appeal/) - Marketing Eye will support the Victorian Bushfire Appeal by giving 10% of the firm’s new billings in the next two months to support victims who have lost lives and their homes.
- [Marketing Moves](https://marketingeyedallas.com/marketing-moves/) - Lisa WrightMarketing EyeLisa Wright is the new marketing manager for Marketing Eye in Victoria. Wright has spent the last three years at marketing firm Phoenix working on clients such as Barratt Homes, David Wilson Homes, Unilever, Kellogg’s, Nestle and Heineken. Marketing Eye has expanded over the past four years throughout Australia and now has offices in Britain, Dubai and the United States.
- [MACQUARIE SIGNS SPONSORSHIP AGREEMENT WITH CARBON MARKET EXPO](https://marketingeyedallas.com/macquarie-signs-sponsorship-agreement-with-carbon-market-expo/) - Asia Pacific’s largest and most successful carbon trading expo, Carbon Market Expo Australasia 2009, has signed Macquarie, as a platinum sponsor for the event to be held on the Gold Coast in October 2009.
- [DO YOU KNOW AN effenTM GREAT BLOKE?](https://marketingeyedallas.com/do-you-know-an-effentm-great-bloke/) - Melbourne firm, effenTM is looking for an Ambassador who doesn’t need to be famous or a sporting god, but simply needs to be an ‘effen great bloke’ – do you know him?
- [Who is Australia's effenTM great bloke?](https://marketingeyedallas.com/who-is-australias-effentm-great-bloke/) - We all know an effenTM great bloke and now is the time to make sure he gets rewarded with a year’s supply of free beer for you and him.
- [Marketing Eye Gives Twitter Users $1,000 off Websites](https://marketingeyedallas.com/marketing-eye-gives-twitter-users-1000-off-websites/) - Marketing Eye has announced on Twitter today that they will give customers $1,000 off the Express Website that is valued at $2,490 exclusive to followers on Twitter.
- [Celebrate Xmas With A Family Portrait](https://marketingeyedallas.com/celebrate-xmas-with-a-family-portrait/) - Marketing Eye has been engaged by one of Sydney’s top photography studio’s to provide marketing services for the next 12 months.
- [Marketing Eye Signs Great Southern Rail](https://marketingeyedallas.com/marketing-eye-signs-great-southern-rail/) - Marketing Eye has been signed Great Southern Rail as a new client to develop a marketing plan.Headed by tourism marketing expert, Julie Schoneveld, Great Southern Rail will engage in a series of workshops followed by the development of a marketing plan.
- [MARKETING EYE MOVES OFFICE](https://marketingeyedallas.com/marketing-eye-moves-office/) - After an enjoyable five year stint in North Sydney, the Marketing Eye team in Sydney has moved office.The new venture means that the offices are now situated right in the heart of Sydney, which is not only convenient for many of our clients, but also for most of our team.The new contact details for the Sydney offices are as follows:Level 14/447 Kent Street,Sydney, NSW 2000
- [Marketing Eye Franchises Available](https://marketingeyedallas.com/marketing-eye-franchises-available/) - Over the past 10 years, Marketing Eye has developed technology, systems, processes and training programs that ensure the ultimate success of a marketing consultancy firm. To further grow Marketing Eye in new markets, we have opened up a licensing opportunity. You might wonder why Marketing Eye? With the highest profile marketing consultancy brand in Australia and the US focused on SMB’s, Marketing Eye leverages its position as an industry leader and innovator to deliver a service unsurpassed by any competitor. By owning your own Marketing Eye, you are benefitting from the history of a well known brand and all the systems and processes that support its success.
- [Small Businesses Benefit from Finance Package](https://marketingeyedallas.com/small-businesses-benefit-from-finance-package/) - National marketing consultancy firm, Marketing Eye, has today unleashed the first marketing consultancy finance package to assist start up and small businesses with affordable marketing services.
- [BRISBANE GETS A NEW MARKETING EYE](https://marketingeyedallas.com/brisbane-gets-a-new-marketing-eye/) - Marketing Eye, a leading national marketing consultancy firm for small to medium sized businesses, has today announced the appointment of former Group Sales Manager for Queensland Newspapers, Nicole Ryan, as the State Manager for Queensland, Australia.
- [DMG Communications signs Marketing Eye Brisbane](https://marketingeyedallas.com/dmg-communications-signs-marketing-eye-brisbane/) - Telecommunications firm DMG Communications contracted leading marketing consultancy firm Marketing Eye in Brisbane to develop their brand. DMG Communications managing director, Donna Gresham, wanted a fresh and energetic approach to the firm’s brand to reflect the forward thinking business objectives of the firm.
- [Marketing Eye Brisbane Announces Koonyum Range Retreat Contract](https://marketingeyedallas.com/marketing-eye-brisbane-announces-koonyum-range-retreat-contract/) - Marketing Eye Brisbane, Australia a full service national consultancy firm is pleased to announce the addition of Koonyum Range Retreat to its client roster. Koonyum Range Retreat, "the most tranquil and picturesque holiday chalets in Byron Bay," provides travellers with secluded and private villas with views ranging from the vast Koonyum Range valley to the Byron Bay coast and ocean. The new client has signed on with the firm for a full spectrum of advertising and interactive marketing services.
- [ONLINE HEALTH APPOINTMENTS FIRM BOOKAONLINE GETS A MARKETING EYE](https://marketingeyedallas.com/online-health-appointments-firm-bookaonline-gets-a-marketing-eye/) - Marketing Eye Brisbane, part of leading a national marketing consultancy, announced the establishment of a contract with I.T. firm BookAOnline. BookAOnline is Australia's first specialised portal for booking health appointments online and as such were looking for a marketing firm to launch their brand to a national audience.
- [MARKETING EYE BRISBANE CLIENT BOOKAONLINE CHANGES NAME TO CLINIC CONNECT](https://marketingeyedallas.com/marketing-eye-brisbane-client-bookaonline-changes-name-to-clinic-connect/) - Leading online health appointment booking system, BookAOnline today announced the change of their trading name to Clinic Connect. Ms Nicole Ryan, State Manager for Marketing Eye in Queensland said
- [Marketing Eye Brisbane Acquires Ellerfield Financial Planning Contract](https://marketingeyedallas.com/marketing-eye-brisbane-acquires-ellerfield-financial-planning-contract/) - Ellerfield, a boutique financial planning firm, has signed on with Marketing Eye Brisbane to provide marketing services to build upon the established brand and assist the firm achieve their long term goals.
- [Leading Non-Bank Lender Teams With Marketing Eye Gold Coast](https://marketingeyedallas.com/leading-non-bank-lender-teams-with-marketing-eye-gold-coast/) - National Mortgage Company, one of Australia's leading non-bank lenders, has signed with Marketing Eye Gold Coast. The firm is looking to implement key direct marketing initiatives with the clear objectives of growing the firm's revenues through a diversified and enhanced experience for customers.
- [Boston Marketer Trains as a Marketing Eye](https://marketingeyedallas.com/boston-marketer-trains-as-a-marketing-eye/) - Dallas, Texas; Talented marketing graduate Maikayla Desjardins spearheaded her international career with a 3 month internship at Marketing Eye Sydney after graduating from New Hampshire with a Degree Marketing.
- [Marketing Eye Receives 2012 Best of Cave Creek Award](https://marketingeyedallas.com/marketing-eye-receives-2012-best-of-cave-creek-award/) - Cave Creek Award Program Honors the AchievementMarketing Eye has been selected for the 2012 Best of Cave Creek Award in the Web Services category by the Cave Creek Award Program.
- [Marketing Eye hires Lisa Homa](https://marketingeyedallas.com/marketing-eye-hires-lisa-homa/) - Dallas, USA, December 12, 2012: Marketing Eye has employed marketing consultant Lisa Homa to spearhead its growth in Dallas, Texas.The former Clemenger account manager is set to capitalize on the size and magnitude of the American market, utilising her knowledge and experience in the Australian creative industry. Lisa is most looking forward to sharing her fresh approach to marketing with small businesses in Dallas, bringing experience and talent honed while working in the US, UK and Australia.
- [Marketing Eye Signs International Cherry and Seafood Grading Company](https://marketingeyedallas.com/marketing-eye-signs-international-cherry-and-seafood-grading-company/) - MELBOURNE, AUSTRALIA; Marketing Eye, one of Australia’s leading international marketing consultancy firms has signed GP Graders, a world-leader in technology-driven fruit and seafood grading systems. GP Graders chose Marketing Eye due to the company’s ability to both scale-up as required and service both Australian and the US markets, with localised offices in each location. Marketing Eye has been employed to further develop the GP Graders brand, redesign the website and develop ongoing marketing campaigns for the company in Australia, US, Chile and European markets.
- [REMCO Signs With Marketing Eye in Melbourne](https://marketingeyedallas.com/remco-signs-with-marketing-eye-in-melbourne/) - MELBOURNE, AUSTRALIA, JULY 1, 2014: Australia’s leading pool covering company has hired Marketing Eye for 12 months to run their marketing department. The appointment comes as Marketing Eye continues its aggressive growth strategy in new markets capitalising on the company’s international presence and custom media platforms. “Remco sells the highest quality pool covering systems in Australia and services all States and Territories,” confirmed Mellissah Smith, Managing Director, Marketing Eye. “Their brand is reputable and has extended to include affordable coverings as well as high end designer pool covers.”
- [Disruptive Marketing Firm Launches in Texas](https://marketingeyedallas.com/disruptive-marketing-firm-launches-in-texas/) - FOR IMMEDIATE RELEASEMarch 11, 2015Dallas, TX – International marketing consultancy firm, Marketing Eye, has launched in the Dallas, Texas area with Tracy Moore heading its operations.Marketing Eye focuses heavily on technology, manufacturing, professional services and health sectors, and works with more than 100 companies, leveraging proprietary and select software to power marketing department efficiencies. It is also known for using a disruptive approach to outsourced marketing.Their model is simple – your company gets an outsourced marketing department for a fixed annual fee. Marketing Eye’s marketing department solution includes all graphic design, web, search engine optimization, application of marketing automation, public relations, lead generation and social media.“Marketing Eye’s model is customized and structured -- providing companies with an outsourced marketing model, aimed at catapulting your company’s growth through effective marketing solutions,” said Tracy Moore, Regional Manager, Marketing Eye. “Our aim is to take companies that are ready to take the leap from being a small business to a medium sized one, and develop an effective and translatable marketing strategy aligned with business goals.”
- [Marketing and entrepreneurship collide with the launch of Marketing Eye magazine](https://marketingeyedallas.com/marketing-and-entrepreneurship-collide-with-the-launch-of-marketing-eye-magazine/) - FOR IMMEDIATE RELEASEMELBOURNE, 22 July 2015 – Marketing Eye, Australia’s leading small to medium B2B marketing consultancy, has announced the launch of Marketing Eye magazine, a quarterly print and digital magazine for a new class of marketing executive who cares deeply about marketing and the stories behind it. “Marketing Eye magazine fills a void in the marketplace with depth, humour, and an unwavering respect for marketing, lifestyle and entrepreneurship,” says company founder and publisher Mellissah Smith. “Created for the modern, discerning executive, Marketing Eye magazine plays on every entrepreneur’s desire to examine and highlight the brands, products, marketing tools and trailblazers making an impact in the marketing world today.”
- [Marketing Eye Reveals New Considerations for Marketing Teams Utilizing AI in the Evolving Digital Landscape](https://marketingeyedallas.com/marketing-eye-reveals-new-considerations-for-marketing-teams-utilizing-ai-in-the-evolving-digital-landscape/) - FOR IMMEDIATE RELEASE Dallas, GA – May 26,2023: Marketing Eye, a international marketing consultancy firm, is spearheading the adoption of Artificial Intelligence (AI) among marketing teams through the company Robotic Marketer which was created based on machine learning from Marketing Eye’s 19 year tenure. The company is offering valuable insights and strategies for effective implementation while maintaining corporate governance and avoiding the pitfalls of "sham AI experts", while driving more effective marketing programs with quantifiable results.
- [Industry News](https://marketingeyedallas.com/industry-news/) - Previously, Google Video, unveiled in January last year, only offered a chance to upload and view uncopyrighted videos free - creating a jungle of thousands of weird, searchable amateur videos (try "party", "family" or "vacation" to get the flavour). But Google is now signing up professional broadcasters, and soon users will be asked to pay for downloads. But how will users take to paying a firm that has so far offered them so much for nothing? "It will be a new experience for them," says Jennifer Feikin, director of Google Video. "If you look at our product today, we refer people off to somewhere where they purchase things; this is something brand new, where it [the purchase] will be happening on Google." Google's new interest in selling is a worrying trend for the likes of Amazon, but Battelle believes online retail is only the start of Google's commercial ambitions: "They are changing the economic presumptions of a number of industries. You can start to tick the boxes of all the information-driven, intellectual property-driven businesses in the world. And it's a very, very big bundle of businesses - the biggest bundle one can imagine." So far, Google has remained tight-lipped about whether its video payment system will be the basis for other services. When I suggested to Feikin that it would allow the firm to sell almost anything to its customers, she hesitated for a moment, then replied with cheerful mock-surprise: "That's a good idea!"
- [Marketing Eye appoints legal eagle to head up Specialist Marketing](https://marketingeyedallas.com/marketing-eye-appoints-legal-eagle-to-head-up-specialist-marketing-2/) - The Australians 23 January 2005 - Marketing Eye, a marketing firm that specialises in the technology, telecommunications and biotechnology sectors has appointed a former Freehills Solicitor to head up Specialist Marketing in the firm.
- [Marketers for hire](https://marketingeyedallas.com/marketers-for-hire/) - The AustralianChristina Kortesis has been appointed Victorian manager for Marketing Eye, a new firm. The Melbourne marketing manager got the job because of her expertise in technology and customer relationship management.
- [Manufacturing must move to Marketing: Bogdanovich](https://marketingeyedallas.com/manufacturing-must-move-to-marketing-bogdanovich/) - Supply Chain ReviewManufacturers must look to marketing solutions to remain viable, one academic argues.Ves Bogdanovich, a well-known manufacturing marketing expert who doubles as a teacher for the Masters in Marketing Course at Monash University, says the manufacturing industry is mature in many ways, but has been one of the late adopters of marketing concepts.
- [Vinnie's: Give us Direct Mail](https://marketingeyedallas.com/vinnies-give-us-direct-mail/) - SYDNEY: The St Vincent de Paul Society will be working hard again this Christmas producing direct mail, but this time it’s not personal.Ozanam Industries, a special work of the St Vincent de Paul Society, operates mail fulfillment and general packaging work centres in Sydney, and today launched a multi-platform marketing campaign to promote awareness of its work.
- [Awake is the New Sleep](https://marketingeyedallas.com/awake-is-the-new-sleep/) - Wealth Creator MagazineShe is at the helm of two successful companies. She is the entrepreneur who never sleeps. She is Mellissah Smith, the businesswoman who packs as much into life as she possibly can.
- [Marketing Marvel sets up shop in the North](https://marketingeyedallas.com/marketing-marvel-sets-up-shop-in-the-north/) - TownsvilleMellissah Smith grew up in Townsville and cut her teeth in marketing and promotion with Channel 7, Mak Advertising and Loloma Jewellers.Now she travels the world operating her own specialist professional service firm, Marketing Eye, which is expanding to her old home town
- [Revolving Door: Who's moving in Advertising, Marketing and Media?](https://marketingeyedallas.com/revolving-door-whos-moving-in-advertising-marketing-and-media/) - B&T MagazineLinda Holmes has moved from the finance industry to work as a marketing manager for Marketing Eye, which focused on marketing for small to medium size businesses. She has previously worked in high-profile roles at NAB, ANZ, AXA Australia and PriceWaterHouseCoopers in Australia and the UK.
- [Online Video Revolution](https://marketingeyedallas.com/online-video-revolution/) - By Brad Howarth, September 27, 2007 Online video is becoming the hottest marketing tool for businesses keen to spruik their products and services in a cheap and very effective way.Alan Perrins never set out to be part of a revolution. He simply wanted a better way to explain the workings of his business, The BEAN Machine.
- [10 ways to maximize returns on email Marketing](https://marketingeyedallas.com/10-ways-to-maximize-returns-on-email-marketing/) - By Brad HowarthAs marketing budgets shrink in the slowdown, it is a good time to revisit the tried and true strategies like email marketing. Search engine marketing and social networks may be the hot topics of online marketing, but some of the most effective tools are also the oldest. Email marketing is far from a dead medium, with service providers reporting strong growth from existing and new clients.
- [Maximize returns on email marketing](https://marketingeyedallas.com/maximize-returns-on-email-marketing/) - By Brad Howarth.As marketing budgets shrink in the slowdown, it is a good time to revisit the tried and true strategies like email marketing. Search engine marketing and social networks may be the hot topics of online marketing, but some of the most effective tools are also the oldest.
- [Not just for kids - Social Networks just grew up](https://marketingeyedallas.com/not-just-for-kids-social-networks-just-grew-up/) - Feature | by Brad Howarth Australian Anthill Magazine, April/May 2008: Social networking tools, such as Facebook, MySpace and Bebo, are diabolical time-wasters. They suck millions of minutes from tens of thousands of people every day. But here’s the catch. If social networking isn’t part of your marketing strategy, the only person’s time you’re wasting is your own. Brad Howarth explains.
- [Keep an Eye on Marketing in these tough times](https://marketingeyedallas.com/keep-an-eye-on-marketing-in-these-tough-times/) - By Nick Nichols, Business EditorPicture of CEO, Mellissah Smith: ‘We need to be a bit smarter about what we do’THE global financial crisis may have many business owners running scared but, according to marketing dynamo Mellissah Smith, it could cost them dearly.Ms Smith, founder and chief executive of Marketing Eye, said defensive strategies in these troubled times were gifting valuable customers to more aggressive competitors.
- [Q&A: Mellissah Smith, CEO, Marketing Eye](https://marketingeyedallas.com/qa-mellissah-smith-ceo-marketing-eye/) - By CXO, AustraliaWhere did you come up with the idea for running an outsourced marketing firm?After running a creative marketing agency for 5 years primarily focused on big corporate, I realised that there was a need in the market for small to medium sized businesses to have an experienced marketing manager at an affordable price.
- [Small-Medium Business](https://marketingeyedallas.com/small-medium-business/) - Marketing – there’s no ‘off’ switchBy Adam Joseph AMAMI CPM There are significant differences between marketing for blue-chip companies and marketing for small-to-medium enterprises (SMEs) that go well beyond smaller budgets. According to David Cervi, owner of marketing consultancy HyperSphere, there are eight pitfalls for small business when it comes to marketing.
- [Offer Ends for $2,490 Small Business Websites](https://marketingeyedallas.com/offer-ends-for-2490-small-business-websites/) - Marketing Eye, will end its offer of a website for US$2,490 at the end of May.After giving small businesses websites that are designed by a creative director and have content management systems, for the past few months, the firm will end this deal with websites going back to US$9,990 plus GST from June.
- [NSS Website Gets a New Marketing Spin](https://marketingeyedallas.com/nss-website-gets-a-new-marketing-spin/) - July 15, 2011 Marketing Eye Dallas is pleased to launch Northern Stevedoring Services’ (NSS) new website today. NSS is headquartered in Townsville, Queensland with operations all across regional Queensland’s Port facilities. NSS is best known for the stevedoring and integrated end-to-end supply chain services they provide for ocean going cargoes. With over 40 years’ experience, NSS have truly walked their talk.
- [Top tips for emails](https://marketingeyedallas.com/top-tips-for-emails/) - By Larissa Ham - theherald.com.auEmail is one of the speediest forms of communication there is.But in all the rush, some small businesses forget that an email can also attract – or repel – a potential client in seconds.We asked three experts how to set the right tone, and avoid email clangers that will rub your recipients up the wrong way.Check your spellingBasic yes, but there are still countless people who send emails littered with spelling mistakes, says Julie Schoneveld, CEO of Marketing Eye."People just rush it. They send it out and don't check it. Read it before you send it out," she says.
- [How to run a successful marketing campaign](https://marketingeyedallas.com/how-to-run-a-successful-marketing-campaign/) - Published in Herald Sun and on www.news.com.au on June 12, 2013 and written by LIsa Mayoh.WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a marketing or advertising campaign destined to meet the masses?Well for starters, if everyone is walking in one direction, turn around and run in the other.That's according to experts, who admit that yes - creatines often do their best work over a game of ping pong.Mark Held from www.thinksalot.com.au says the key to good advertising is keeping the message simple."You're essentially telling a story," the award-winning creative director tells news.com.au."So the story should always appeal to its audience, and be delivered in the right tone of voice."It's about finding something interesting and truthful about the product or service, then giving it a pinch of wit and charm so it becomes more easily palatable to the people you are talking to.
- [Small business survival](https://marketingeyedallas.com/small-business-survival/) - Published on www.tgrmagazine.com on Aug 26, 2013 at 14 : 14 PM.Small business requires support not rebuff. Jonathan Jackson looks into the issues affecting small business, particularly those caused by government, and whether they are an ongoing concern. In July, Queensland Premier Campbell Newman launched the inaugural Queensland Small Business Week. The move by Mr Newman was one designed to reconnect government with 412,000 small businesses that prop up the Queensland economy. The two-day summit brought industry together with government to discuss the problems currently facing small businesses. “Small business is the backbone of the Queensland economy,” Mr Newman said. “As a government, it is in our interests that our small businesses are profitable, innovative and resilient enterprises. We also want them to be competitive, to create jobs and to contribute to building a robust economy.
- [Marketing key for small business success](https://marketingeyedallas.com/marketing-key-for-small-business-success/) - Published on www.perthnow.com.au on February 04, 2014 7:20AM and written by Nhada Larkin.MARKETING is vital for small business so it's important to get the most bang for your buck, writes Nhada LarkinClever marketing can help small businesses attract and retain the perfect customers and ultimately help grow the business significantly.Carys Foster, senior marketing manager with Deloitte Australia, says in order to develop an effective marketing strategy a company must have clear core values, and know what the brand stands for.Marketing "can give you a clear direction for your brand proposition to ensure you are consistent with how you communicate and behave with customers," she says."Ultimately it should help you to grow your business in the right direction."
- [Marketing the family connection](https://marketingeyedallas.com/marketing-the-family-connection/) - By Leon Gettler; Published on Business Spectator.How much of the family connection needs to go into the marketing of a family business? The argument in favour goes like this: a good corporate reputation is essential for success. The idea of ‘family’ suggests stability, which translates into quality service and high integrity. The result: trust and loyalty among customers and a better reputation.
- [10,000 Hours in 10 Minutes: Mellissah Smith Sees with Her Marketing Eye](https://marketingeyedallas.com/10000-hours-in-10-minutes-mellissah-smith-sees-with-her-marketing-eye/) - By Susan Jennings, published on mediashower.comMellissah Smith has spent more than two decades working in and thinking about marketing, experience that has culminated in founding Marketing Eye, an agency for small and medium-sized businesses. Mellissah spoke with us about the future of marketing, and the opportunities marketing offers small businesses.
- [Why you need to improve your marketing team’s performance – and how to do it](https://marketingeyedallas.com/why-you-need-to-improve-your-marketing-teams-performance-and-how-to-do-it/) - Published on www.businessfirstmagazine.com.au on Jan, 1 2014 and written by Mellissah SmithAligning the right people, processes and tools with your company vision and strategy can lead to sustainable results. Managing marketing team’s performance is a perennial issue that is faced by all company leaders. While statistics on revenue growth and margins are laid out to see in black and white, it’s more challenging to respond to the question of what value the business receives from its marketing investment.Three crucial reasons why marketers can struggle to develop sustainable measurement practices are: - They neglect using metrics to monitor increases in customer value to their company over time’- They fail to look beyond the front of their marketing, particularly among existing customers- They do not close the customer interaction loop with sales. Over my two decade-plus career in marketing in Australia and the US, I’ve come to acknowledge that to have the most efficient and effective marketing team, it is paramount to have the right marketing drivers in place. Implementing the right people, the right processes and the right tools, and ensuring all are aligned with the company’s vision and strategy are key elements to succeed. How Microsoft is leading the wayIn July, Microsoft announced a new marketing strategy under the banner of “One Strategy, One Microsoft” after the failed launch of its new Xbox the month prior.The most significant change was in the organisational chart – for the first time, Microsoft’s chief marketing officer reports directly to the company CEO.I’ve seen many businesses fire blame towards marketing for poor sales performance, so it is an instrumental step forward to see a company of the stature of Microsoft making headway into taking the position more seriously.One Strategy, One Microsoft signals a tech giant coming to terms with an ever-changing market that requires agility and innovation, rather than four separate division that rarely communicate with each other.It goes without saying that Microsoft has lagged behind Apple in marketing performances over the past decade. Apple has positioned itself as a market leader – sexier, smarter, futuristic and people-orientated.I will watch with great interest how successful the shift towards One Microsoft is - and take heed that the world’s largest tech companies have recognized that marketing is crucial to growth, expansion and impact.How a CEO can have an influenceYour company’s marketing activities have a direct impact on the performance of your sales team.If your marketing team is not working effectively or to its potential, you will likely commence looking for ways to improve sales performance. This approach is misguided, based on reaction rather than forward-thinking strategy.Here are the question that you, as a CEO, need to ask yourself: - Who does the head of marketing report to? If it is not you, as CEO, what value does your organisation place on its purpose?- Is your marketing team high performance, or just existing?- What culture do you instil in your marketing and sales team and how can better results be driven through great integration, support and understanding?- Does your company have a marketing dashboard in place providing up to date analytics, to give you greater flexibility in changing your investment?- Do you have an efficient mode for the delivery of effective marketing?- Is your team experienced enough to deliver marketing underpinning your business goals?- How do you split the responsibilities between central and devoted marketing staff?- What marketing KPLs are appropriate and how can performance be monitored?- Do you spend too much or too little on marketing Once you are equipped with the answer, you will be best positioned to improve your marketing’s team performance reap the long-term benefits.Mellissah Smith is a serial entrepreneur and business leader with more than 20 years’ experience in marketing. She runs an international marketing consultancy firm that provides small businesses with a marketing consultant and in-house team of creative, web development and PR experts.
- [Poor Economy Offers Opportunities for Competitors](https://marketingeyedallas.com/poor-economy-offers-opportunities-for-competitors/) - Published on www.eonetwork.org and written by Nick Nichols.The global financial crisis may have many business owners running scared but, according to marketing dynamo Mellissah Smith, it could cost them dearly.An EO Melbourne member and the Founder and Chief Executive of Marketing Eye, Smith said defensive strategies in these troubled times were gifting valuable customers to more aggressive competitors.“I think the current global downturn creates opportunities for lateral-thinking business owners.”Smith agreed businesses needed to trim the fat from expenses.“Cutbacks in this environment are inevitable, and marketing staff are always on the firing line.”But she warned that ill-conceived cutbacks could prove costly in the long term.
- [Marketing Eye Receives Best of Cave Creek Award 2014](https://marketingeyedallas.com/marketing-eye-receives-best-of-cave-creek-award-2014/) - Marketing Eye has been selected for the 2014 Best of Cave Creek Award in the Web Services category by the Cave Creek Award Program. Each year, the Cave Creek Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Cave Creek area a great place to live, work and play.
- [Get smart: how to make your business stand out from the crowd](https://marketingeyedallas.com/get-smart-how-to-make-your-business-stand-out-from-the-crowd/) - Published on www.smh.com.au on January 28th, 2014 - 10:00AM and written by Christopher Niesche.Getting close to your customers is more important than ever - and SMEs should use all the tools available to stay ahead of the rest.First impressions count - and nowhere is that more true that in business. So make 2014 the year you sharpen up your marketing efforts and ensure that the first contact you have with your customers makes a good impression. Show them that you have the solutions to their problems and that you're the sort of business they want to deal with. "It doesn't matter what size company you are, you can still present your brand in the way it needs to be presented to engage and connect with clients and customers," says Mellissah Smith, founder of specialist SME agency Marketing Eye.
- [Six ways to get people to trust you](https://marketingeyedallas.com/six-ways-to-get-people-to-trust-you/) - Published on The Age on November 5, 2014 and written by Sylvia Pennington. It's one of the most critical - and sometimes ephemeral - aspects of business. So how do you get it?Money may make the business world go round – but hot on its heels comes trust; the belief that the person we're dealing with is honest and will act in good faith. Most of us like to think of ourselves as "trustworthy" – but what does it actually mean and how do we go about convincing others that we merit the description?
- [Creative kids' names help, not hinder](https://marketingeyedallas.com/creative-kids-names-help-not-hinder/) - By Sylvia Pennington (stuff.co.nz)Are you a Jaxon, a Rylee, a Danyle or a Jorja? Or, as a parent, have you christened a Klowee, Zaq, Jesyka, Kayleb, or even an Epponnee-Rae, in tribute to the double-barrelled bub of Kath and Kim fame?'Creatively' spelt names have become all the rage in recent decades. Parents in favour see them as a celebration of uniqueness that will enable their children to stand out from the crowd.But what's the story when the schoolroom is swapped for the workplace? Is an unconventionally spelt moniker a help or a hindrance when climbing the corporate ladder?The former, says Mellissah Smith, the founder of Sydney and Dallas-based consultancy Marketing Eye, who scored her name by accident, courtesy of her immigrant father."Mum and dad couldn't spell," Smith says.
- [Tesla Motors: Five things you can learn from the electric car startup](https://marketingeyedallas.com/tesla-motors-five-things-you-can-learn-from-the-electric-car-startup/) - Published on Shortpress written by Sylvia Pennington. American entrepreneur Elon Musk is the driving force behind Tesla Motors, the electric car startup named in honour of iconic electrical engineer and physicist Nikola Tesla. Superlative branding and marketing have seen Tesla’s offerings develop extraordinary cachet since the 2008 launch of its first vehicle, the sleek and sexy Tesla Roadster. So what lessons can small business owners take from the Tesla marketing playbook?
- [Mellissah Smith Talks Social Media, Marketing & Innovation](https://marketingeyedallas.com/mellissah-smith-talks-social-media-marketing-innovation/) - Mellissah Smith shares her story. Mellissah is a global leader, marketing expert, author, writer, public speaker and technology innovator. She is the Founder and Managing Director of Marketing Eye, which she’s taken from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine and the Founder of The World Incubator. You’ve been working in marketing for over 20 years, and there has been a lot of innovation during this time within the industry. What has been the most defining moment for you?
- [Event Marketing - Get Noticed](https://marketingeyedallas.com/event-marketing-get-noticed/) - By Ian Lloyd Neubauer, published in CEI.ASIA Insider tips on how to navigate the new wave of marketing tools By Ian Lloyd Neubauer The core aim of marketing—creating and communicating a brandidentity—hasn’t changed. But in the brave new world of digital overlay,the number of marketing tools to choose from is stupefying. Here weshare eight tried, trusted and trending ways to market your events:
- [Complaints soar over 'politically incorrect' Australia Day ads](https://marketingeyedallas.com/complaints-soar-over-politically-incorrect-australia-day-ads/) - Published on The Sydney Morning Herald written by Brooke Gibbs.Australia Day advertising campaigns are fraught with danger as society becomes more politically correct and complaints soar, say industry experts.
- [17 Ways To Network Like A Pro At Conferences](https://marketingeyedallas.com/17-ways-to-network-like-a-pro-at-conferences/) - Published on Forbes written by Goldie Chan. Networking at conferences is not always easy - it often feels forced, rushed or worse - completely unhelpful. To understand how to best network at a busy conference, I have tapped into 16 of the biggest and most creative speakers and conference attendees from my recent Adobe Summit trip.
- [Will Microsoft Acquire Adobe?](https://marketingeyedallas.com/will-microsoft-acquire-adobe/) - Published on Cmswire written by Dom Nicastro. Microsoft took advantage of the Adobe Summit in March to get in front of 17,000 marketers and tout its partnership with Adobe. Particularly, Microsoft and Adobe pushed an extension of the Open Data Initiative (ODI) partnership with SAP and their investment in Account-Based Experiences (ABX) with LinkedIn.
- [AI-driven Martech for Midsize Businesses: A Q&A with Mellissah Smith](https://marketingeyedallas.com/ai-driven-martech-for-midsize-businesses-a-qa-with-mellissah-smith/) - Published on Arm Treasure Data by Tom Treanor Martech isn’t just for high-end marketers with enterprise-level budgets. Adopting emerging marketing automation technology doesn’t have to break the bank. Cost-effective martech options—with AI-assisted marketing power—can help your small-to-midsize business gain a competitive edge.
- [The proof is in the coaching](https://marketingeyedallas.com/the-proof-is-in-the-coaching/) - Published on Data Driven Investor written by Dom Nicastro.A coach can bring a boom to business. That puts a premium on hiring the right person. “If you want to be a better golfer, you’d consult a golf coach.” said financial advisor Winnie Sun. “If you want to be a better runner, you’d seek out a running coach. If you want to be better in your business, shouldn’t you have a business coach?”
- [6 Marketing Experts Share Their Mentors’ Best Career Advice](https://marketingeyedallas.com/6-marketing-experts-share-their-mentors-best-career-advice/) - Published on Arm Treasure Data by Lisa Stapleton“What’s the best career advice you ever got from your marketing mentors?” That’s the question we asked six top marketing experts. Their answers are intriguing—and highly useful, whether youre starting out or well along in your career.
- [Gwyneth Paltrow’s Golden Globes naked dress has social media buzzing](https://marketingeyedallas.com/gwyneth-paltrows-golden-globes-naked-dress-has-social-media-buzzing/) - Published on Monsters & CRITICS by Rachelle LewisGwyneth Paltrow’s Golden Globes naked dress has left fans with a mixed reaction regarding her wardrobe choice. The actress made an impression at the awards show, but not everyone thought her bold move was the right choice.
- [Meet Mellissah Smith of Marketing Eye in Buckhead](https://marketingeyedallas.com/meet-mellissah-smith-of-marketing-eye-in-buckhead/) - Published on VoyageATL Today we’d like to introduce you to Mellissah Smith. Mellissah, can you briefly walk us through your story – how you started and how you got to where you are today.
- [Marketing made easy with algorithmic learning](https://marketingeyedallas.com/marketing-made-easy-with-algorithmic-learning/) - The future of marketing is robotic. Associate Professor Richi Nayak, a program leader with QUT’s Centre for Data Science, has combined artificial intelligence, machine learning and big data to develop a prototype of data-driven marketing platform called Robotic Marketer.
- [SEO On-Air: Aligning Content Strategy with Business Goals](https://marketingeyedallas.com/seo-on-air-aligning-content-strategy-with-business-goals/) - Hey guys, welcome to another episode of SEO On-Air. Whether you’ve started out with content marketing or have been doing it for a while, it never hurts to revisit your content strategy to make sure it’s up to date, engaging, and innovative for your customers.
- [Mellissah Smith Discusses Data-Driven Marketing and Robotic Marketer's Innovation on Attain's Podcast](https://marketingeyedallas.com/mellissah-smith-discusses-data-driven-marketing-and-robotic-marketers-innovation-on-attains-podcast/) - In a recent podcast conversation between Attain's CEO, Sharn Piper, and Mellissah Smith, Founder and CEO of Robotic Marketer, the spotlight was on the power of data-driven marketing and the remarkable innovation behind Robotic Marketer. The engaging discussion covered a wide range of topics, shedding light on the constantly evolving marketing industry and the groundbreaking solutions offered by Robotic Marketer.
- [Retain or Gain? Marketers still have not got it right](https://marketingeyedallas.com/retain-or-gain-marketers-still-have-not-got-it-right/) - The cost of customer acquisition is several times more expensive than keeping an existing one, yet companies still fail to do the basics particularly at the point of attrition, according to a leading customer retention software expert, Kuber Pant.
- [Shortage of Marketing Managers with a cross section of skills](https://marketingeyedallas.com/shortage-of-marketing-managers-with-a-cross-section-of-skills/) - Marketing Managers skills are becoming too specialised for small to medium sized businesses according to leading marketing expert Mellissah Smith from national marketing consultancy, Marketing Eye.
- [Ozanam Industries awarness campaign](https://marketingeyedallas.com/ozanam-industries-awarness-campaign/) - By Victoria BrooksOZANAM Industries, a special work of the St Vincent de Paul Society that provides meaningful employment for people with a disability, is educating the community about its valuable work through a new multimedia marketing campaign.
- [Award winning Professor Peter Blamey receives International Award](https://marketingeyedallas.com/award-winning-professor-peter-blamey-receives-international-award/) - Professor Peter Blamey already recognised for his contribution to the hearing impaired in 2005 when he was awarded the Employee of the Year at the My Business Awards is being recognised internationally at one of Audiology’s most prestigious conferences.
- [Hearing industry gets a boost](https://marketingeyedallas.com/hearing-industry-gets-a-boost/) - Dynamic Hearing, a technology and software firm that develops ultra-low power algorithms for hearing aids and headsets, has today released a software design and development package for hearing aid manufacturers called the “Hearing Aid Designer”.
- [Taking on the Big Boys](https://marketingeyedallas.com/taking-on-the-big-boys/) - At the age of 27, Helen Jarman left her job as business development manager for Australian Air Express and started her own logistics business, Infoactiv, in a very competitive and very male-dominated industry. She talks to Amanda Gome about building Infoactiv to turn over $4 million and employ 17, and about the big changes she has been through in her eight years in business.
- [Accountants make their own space](https://marketingeyedallas.com/accountants-make-their-own-space/) - By Shannon Willoughby, business reporterJenan Thorne and Daniel Harcombe can't wait to get stuck into MySpace and Facebook to network with their clients.
- [Get an In-House Graphic Designer](https://marketingeyedallas.com/get-an-in-house-graphic-designer/) - Sydney Morning HeraldSydney, Australia, 28 February 2008; Marketing Eye, a leading international marketing consultancy firm, has today announced the launch of a new division providing small to medium sized companies with an in-house graphic designer.
- [Copy Cat are just another form of Flattery](https://marketingeyedallas.com/copy-cat-are-just-another-form-of-flattery/) - Marketing Eye, one of the first marketing consultancy firms to offer small to medium sized businesses a marketing manager for 12-months for as little as $500 per week, confirms that companies that copy, only flatter you.
- [Thompson Clarke Shipping Appoints Lloyd's List Editor](https://marketingeyedallas.com/thompson-clarke-shipping-appoints-lloyds-list-editor/) - Directors of leading maritime consulting firm Thompson Clarke have announced the appointment of Sandy Galbraith, a former editor of Lloyd's List DCN, as a director, effective from October 1, 2008.
- [Anna Fogarty Lifecycle Profile Article](https://marketingeyedallas.com/anna-fogarty-lifecycle-profile-article/) - BRWInterview by Jeanne Vida DouglasAt just 23, Anna Fogarty had her first brush with the vagaries of the business cycle. Working as an information-technology project manager with a software development firm in the United Kingdom, her project was cancelled as a result of the tech crash.
- [Sandy Galbraith appointed director](https://marketingeyedallas.com/sandy-galbraith-appointed-director/) - Maritime consulting firm Thompson Clarke Shipping has announced the appointment of former Lloyds List DCN editor Sandy Galbraith as a director. Thompson Clarke managing director Richard Stevens said Mr Galbraith's appointment was an important part of the firm's succession planning and national focus.
- [East comes to the inner West to help Chinese grow old together](https://marketingeyedallas.com/east-comes-to-the-inner-west-to-help-chinese-grow-old-together/) - Sydney Morning HeraldSafe haven … Anh Diec Trieu, 73, and Lily Mah, 64, at Gallop House, formerly the home of the merchant Quong Tart. ( Photo: Kate Geraghty)They eat Cantonese food three times a day, play mah-jong, watch Hong Kong cable TV and, for those who can get out of their chairs, meet for Tai Chi classes in the recreation room. When they need assistance, the staff all speak their language - Mandarin or Cantonese.
- [Northern Stevedoring Services' new website](https://marketingeyedallas.com/northern-stevedoring-services-new-website/) - Northern Stevedoring Services (NSS), formerly Northern Shipping and Stevedoring, has renewed its commitment to setting the benchmark for the delivery of stevedoring and supply chain solutions through the implementation of several key customer relationship management (CRM) initiatives.
- [Logistics industry stirs a woman's passion to compete](https://marketingeyedallas.com/logistics-industry-stirs-a-womans-passion-to-compete/) - Morris Kaplan, Australian ITTHE term logistics conjures up size, scale, systems. Think DHL, Linfox. Think Toll.
- [On track to fitness: Trainer with a personal touch](https://marketingeyedallas.com/on-track-to-fitness-trainer-with-a-personal-touch/) - Nick Christie, Courier mailAngela Houseman believes the future of the fitness industry is in holistic, personal training and not stock-standard gym memberships.
- [An organisation's approach to flexible working conditions](https://marketingeyedallas.com/an-organisations-approach-to-flexible-working-conditions/) - Steven Brown, HR Monthly MagazineInterview by Ali KlaverBeing a relatively small organization, we can be fairly nimble in regards to staff hours, particularly for sales staff who don’t work on a 9-5 basis, we prefer a more flexible, results driven approach, designed to maximize return.
- [The search for an EffenTM Great Bloke](https://marketingeyedallas.com/the-search-for-an-effentm-great-bloke/) - The search for an effenTM Great Bloke campaign has gone up a gear with the support of some truly great blokes.
- [Helen Jarman Lifecycle Article](https://marketingeyedallas.com/helen-jarman-lifecycle-article/) - BRW - January 29 - 4 March 2009, Flagship EditionInterview by Jeanne Vida DouglasA few years working in the logistics and freight sector made Helen Jarman realize the hidden headaches that lie in the transport and distribution of products and inputs.
- [Townsville's NSS recognised in National Awards](https://marketingeyedallas.com/townsvilles-nss-recognised-in-national-awards/) - The 2009 Lloyd's List DCN Australian Shipping and Transport Awards which were held before a capacity crowd at the Wentworth Sofitel in Sydney last night saw local Townsville firm, Northern Stevedoring Services (NSS) recognised in two categories for service excellence.
- [Does 'Green' mean 'Dollars'?](https://marketingeyedallas.com/does-green-mean-dollars/) - Whenever I see businesspeople claiming to be operating businesses that save the environment the sceptic in me says I should turn away and turn away quickly. As if in confirmation of my suspicions, when I mentioned the renewable fuels sector to fund managers around town in the wake of the federal government's proposed green investment bank with its $10 billion five year budget, the response was lukewarm, to put it mildly.
- [Generating Leads - Small Businesses Biggest B2B Issue](https://marketingeyedallas.com/generating-leads-small-businesses-biggest-b2b-issue/) - Forget sales - if you don't have a lead to begin with, there won't be a sale in sight. So why do small businesses fail to ignite a frequently flowing stream of leads that they can nurture and turn into a sales? According to small business marketing expert Mellissah Smith, "Small businesses just don't get into a sales cycle rhythm like their larger counterparts, largely because they don't identify that there is actually the problem with not having a sales cycle."
- [Assistly Launches: A Human-Centered Healthtech Platform Built in Just 90 Days](https://marketingeyedallas.com/assistly-launches-a-human-centered-healthtech-platform-built-in-just-90-days/) - ATLANTA, GA – 10/06/2025 – Assistly, a new cloud-based platform built to simplify care operations in senior living, has officially launched. Created by caregivers for caregivers, Assistly was designed from the ground up to address the daily challenges of small to mid-sized personal care homes and it was built in just 90 days. Behind Assistly is a powerful story of purpose-driven innovation. The idea emerged not from a boardroom but a basement where Rajesh Indurthi, a care home operator and engineer, teamed up with five developers to tackle the real issues he experienced firsthand in the caregiving space: overwhelming paperwork, compliance burdens and limited tools for caregivers and families to stay connected.
- [Marketing Eye - Marketing Insights 9](https://marketingeyedallas.com/how-to-keep-up-in-the-age-of-video-marketing-video/) - How to Keep Up In The Age of Video Marketing Video marketing is an invaluable resource in our marketing strategy. People today are spending a third of their time: watching online video content. If we are keeping our target audience in mind that means we must be migrating toward this platform. Watch to see how
- [Why a marketing strategy is necessary for your business](https://marketingeyedallas.com/why-a-marketing-strategy-is-necessary-for-your-business/) - Why a marketing strategy is necessary for your business Last week we covered the importance of the content you are delivering to your target audience. This week we’ve taken a step back to explore the broader framework of marketing strategies. How are they different from a marketing plan? Find out this and more as we
- [Marketing Eye - Marketing Insights 11](https://marketingeyedallas.com/benefits-of-outsourced-marketing/) - Benefits of Outsourced Marketing Join Marketing Eye's Morgan Doyle and Strategy to Revenue's Robert Fox, as they discuss the intricacies of outsourced marketing. The benefits of outsourced marketing are endless. Among many benefits, outsourcing can lighten the internal load of your team and proves to be more cost-effective that other methods of delegation. For a
- [Marketing Eye - Marketing Insights 10](https://marketingeyedallas.com/practices-to-consider-when-implementing-an-email-marketing-campaign/) - Practices To Consider When Implementing An Email Marketing Campaign This week we continue to explore various concepts within content marketing strategies. Join Marketing Eye’s Morgan Doyle and Robotic Marketer’s Michael Banks as they explore the intricacies of email direct marketing (EDM). Today email marketing is a direct channel of communication with consumers and if properly
- [Marketing Eye - Marketing Insights 8](https://marketingeyedallas.com/why-a-marketing-strategy-is-necessary-for-your-business-video/) - Why a Marketing Strategy is Necessary for Your Business Last week we covered the importance of the content you are delivering to your target audience. This week we’ve taken a step back to explore the broader framework of marketing strategies. How are they different from a marketing plan? Find out this and more as we
- [Marketing Eye - Marketing Insights 7](https://marketingeyedallas.com/is-your-business-optimizing-its-marketing-strategy/) - Is Your Business Optimizing Its Marketing Strategy? A marketing strategy should be a key component of every marketing tactic. Is this video we’ve created a strategic emphasis on content marketing strategy. What areas should you be focusing on? What channels are building your business and what channels need to be cut? Find out this and
- [Marketing Eye - Marketing Insights 6](https://marketingeyedallas.com/how-to-reset-your-business-for-2020/) - How to Reset Your Business for 2020 2020 is on the horizon. Instead of scrambling to prepare for Q1 you should reset your business. Watch founder Mellissah Smith and Marketing Manager Morgan Doyle discuss tactics to give your business a head start for the new year. Plan for the unexpected and utilize the full potential
- [Marketing Eye - Marketing Insights 5](https://marketingeyedallas.com/developing-an-overarching-game-plan-for-your-business/) - Developing an Overarching Game Plan for Your Business RAMS All-time Rushing Leader and Robotic Marketer Director, Steven Jackson, joins us to discuss how forming a game-plan can prepare our business for success. See key insights and strategies that your team can implement so that it is ready for the future.
- [Marketing Eye - Marketing Insights 4](https://marketingeyedallas.com/onboarding-new-hires-success-vs-mess/) - Onboarding A New Hire Can Be A Huge Success or A Huge Mess Onboarding can be a dicey process. How do we screen candidates to ensure that they are a right fit for our company? It is no easy process; however, we can be methodical in our approach to searching for new employees. It’s imperative
- [Marketing Eye - Marketing Insights 3](https://marketingeyedallas.com/sales-enablement/) - Sales Enablement Sales professionals are key assets to your business goals, so how do you best utilize them to guarantee an ROI? Strategy to Revenue’s Robert Fox brings experienced insight into sales enablement and how to best develop your sales team to advance their skills. Learn about key tools and resources, to increase your sales
- [Marketing Eye - Marketing Insights 1](https://marketingeyedallas.com/professional-and-personal-goal-setting/) - Prioritize Professional and Personal Goal Setting Join Marketing Eye founder, Mellissah Smith, with Marketing Eye’s Morgan Doyle and Strategy to Revenue’s Robert Fox on personal and professional goal setting. Learn the importance and value that setting both personal and professional goals will have on both areas of your life. Find an accountability mentor or colleague,
- [What really is Instagram Influence and What Does It Mean To Your Business](https://marketingeyedallas.com/what-really-is-instagram-influence-and-what-does-it-mean-to-your-business/) - What really is Instagram Influence and What Does It Mean To Your Business Hear from Dallas’s star marketers and designers on what they really think of Instagram influencers, an egg that beat Kylie Jenner to the number one spot on the ‘like’s’ list on Instagram and the types of accounts that really inspire them. This
- [Hit or Miss by Hayut Yogev](https://marketingeyedallas.com/hit-or-miss-by-hayut-yogev/) - Hit or Miss by Hayut Yogev “I’m one of those people that is very passionate about many things. Right now, I’m involved with my little startups called Robotic Marketer.” Podcast Origin: Reach Or Miss
- [Creating a Coaching Culture](https://marketingeyedallas.com/creating-a-coaching-culture/) - Creating a Coaching Culture Podcast Participants: Morgan Doyle, Robert Fox
- [Is Your Business Optimizing Your Content Strategy?](https://marketingeyedallas.com/is-your-business-optimizing-your-content-strategy/) - Is Your Business Optimizing Your Content Strategy? A marketing strategy should be a key component of every marketing tactic. Is this video we’ve created a strategic emphasis on content marketing strategy. What areas should you be focusing on? What channels are building your business and what channels need to be cut? Find out this and
- [How To Keep Up In The Age of Video Marketing](https://marketingeyedallas.com/how-to-keep-up-in-the-age-of-video-marketing/) - How To Keep Up In The Age of Video Marketing Video marketing is an invaluable resource in our marketing strategy. People today are spending a third of their time: watching online video content. If we are keeping our target audience in mind that means we must be migrating toward this platform. Watch to see how
- [How to Build Your Brand as a Thought Leader](https://marketingeyedallas.com/how-to-build-your-brand-as-a-thought-leader/) - How to Build Your Brand as a Thought Leader Join this week’s conversation on thought leadership with Morgan Doyle, Steven Jackson, and Mellissah Smith of Robotic Marketer. There are plenty of thought leaders out there, but what does it mean to be a thought leader? Thought leadership can encompass several things at once. Whether it’s
- [Adam Torres interviews Mellissah Smith](https://marketingeyedallas.com/adam-torres-mellissah-smith-interview/) - Adam Torres interviews Mellissah Smith In this podcast Adam Torres from the Money Matters Top Tips interviews Mellissah Smith, Founder at Marketing Eye & Robotic Marketer. Podcast Participants: Adam Torres, Mellissah Smith
- [The Rise of Influencers](https://marketingeyedallas.com/the-rise-of-influencers-podcast/) - The Rise of Influencers Influencers have changed how brands market. Join Kate Hanly, Lennia Pedroso and Anna D’Souza as they deep dive into the remarkable rise of influencer marketing, and how this has affected people’s perception of brands. The podcast explores the good, the bad and the why behind engaging influencers; providing insight into how
- [Advertising that Sells](https://marketingeyedallas.com/advertising-that-sells/) - Advertising that Sells The key to a successful marketing campaign requires effective storytelling that is consistently communicated at each and every touchpoint. Join Mellissah Smith, Kate Hanly, Lennia Pedroso and Anna D’Souza as they discuss the “best” advertising campaigns in the world. The podcast will provide an insightful look into brands that have nailed the
- [Gen Z and the Workplace Post Pandemic](https://marketingeyedallas.com/gen-z-and-the-workplace-post-pandemic/) - Gen Z and the Workplace Post Pandemic For many young people, COVID-19 has upended the normal trajectory of their lives; the move from being university graduates to working individuals. Join Mellissah Smith, Kate Hanly, Lennia Pedroso and Anna D’Souza as they discuss how young marketers are not only coping but transitioning into the workforce in

## Pages

- [Marketing Agency Dallas](https://marketingeyedallas.com/) - Making Your Brand Stand Out With Tailored Expert Marketing Outsourced Marketing Outsource an entire marketing department of professionals and creatives dedicated to seeing your business not only grow, but thrive, with Dallas marketing agency Marketing Eye Dallas. Outsourced Marketing Department Marketing Managers Graphic Designers Website Developers Copywriters Marketing Strategy Our process includes an in-depth strategic
- [Marketing Team](https://marketingeyedallas.com/about-us/marketing-team/) - Your Outsourced Marketing Team Mellissah Smith Founder/Managing Director Mellissah Smith is one of the world’s leading marketing experts having pioneered two specialized marketing firms into operations in three separate States of Australia and more recently expanding Marketing Eye in the US with an office in Dallas. Mellissah has worked with over 200 companies, emerging and
- [Contact](https://marketingeyedallas.com/contact-us/) - CONTACT US We'd love to chat about your marketing! Contact Marketing Eye Dallas for on point website development, website design that makes the right impression and expert marketing consulting services. Request a custom quote for your project today. ADDRESS - ATLANTA OFFICE 3344 Peachtree Road NE, Suite 800, Atlanta , GA 30326 EMAIL info@marketingeyedallas.com PHONE
- [Blog](https://marketingeyedallas.com/marketing-eye-blog/) - Marketing Eye Blog Every business needs a Marketing Eye FRESH FROM THE BLOG In the Marketing Eye blog, we explore everything from digital marketing strategies and SEO techniques to brand storytelling and PR best practices. Our team of experts shares actionable advice that can help your business grow and stay ahead in a competitive market.
- [Industries](https://marketingeyedallas.com/industries/) - Industries Professional Services From the onboarding process to the implementation of marketing processes and actions, we at Marketing Eye provide your professional services business with the highest and most regarded level of marketing resources and services available. Read More Finance We at Marketing Eye have worked closely with a diverse scope of financial institutions and
- [Sustainability](https://marketingeyedallas.com/industries/industries-sustainability-marketing-dallas/) - Sustainability Sustainability Marketing Eye provides marketing consulting to companies in the area of sustainability, eWaste, carbon trading and other ‘green’ related areas. Not only does Marketing Eye provide strategy to help businesses incorporate a ‘greener’ marketing ethos, we also help companies communicate their corporate responsibility to relevant stakeholders internally and externally. Marketing Eye was an
- [Shipping and Logistics](https://marketingeyedallas.com/industries/industries-shipping-logistics-marketing-dallas/) - Shipping and Logistics Shipping and Logistics Many shipping, logistics, and supply chain companies have either a marketing person in-house or agencies that do ad hoc marketing – as and when needed. The problem is that while a marketing manager is great for developing strategies and implementing them – they tend to outsource areas such as
- [Property and Development Marketing](https://marketingeyedallas.com/industries/industries-professional-services-marketing-dallas/) - Property and Development Marketing Property Marketing Eye has worked on a wide variety of diverse property development marketing and communications campaigns all aimed at developing and enhancing brand awareness, launching new projects and advertising campaigns. In the last 15 years, Marketing Eye has witnessed the astronomical growth of property-based businesses due to our customized and
- [Professional Services](https://marketingeyedallas.com/industries/professional-services/) - Professional Services Professional Services Most professional service firms are trusted advisors to the customers they work with. So are we. We deliver a service as an outsourced marketing firm with the highest ethics and experience available. We understand what is required to marketing in both a business to business and business to consumer environment, ensuring
- [Non profit](https://marketingeyedallas.com/industries/non-profit/) - Non profit Empowering change through strategic marketing. At Marketing Eye, we understand the unique challenges faced by non-profit organizations. With limited resources, maximizing impact requires targeted and effective marketing strategies. Part of our own ethos and mission is to help organizations that need it most. We leverage our extensive experience in the non-profit sector to
- [Manufacturing](https://marketingeyedallas.com/industries/manufacturing/) - Manufacturing Marketing Experts in Dallas Manufacturing building materials, furniture, toys, clothing, and machinery. Over the last decade, Marketing Eye has had the privilege of working closely with a diverse array of Manufacturing based companies in the United States. Witnessing their evident growth and achievements through the assistance of our very own marketing services, knowledge, and
- [legal](https://marketingeyedallas.com/industries/legal/) - Legal The legal industry players in Dallas need a very specific brand marketing and client base. Many law firms rely on traditional marketing methods or in-house marketing teams with limited resources. While internal marketing teams may develop and implement strategies, marketing expertise is needed to guide successful lead generation, branding/rebranding, website development and digital marketing,
- [IT and Biotechnology](https://marketingeyedallas.com/industries/it-and-biotechnology/) - IT and Biotechnology IT and Biotechnology See real results from a technology specialist marketing firm Marketing Eye is a technology specialized marketing firm with extensive experience in business to business marketing, vendor promotions, events and analysts relations. We provide integrated strategic marketing, public relations, social media, branding, lead generation and event marketing solutions to technology
- [Healthcare and Pharmaceutical](https://marketingeyedallas.com/industries/healthcare-and-pharmaceutical/) - Specialists in Healthcare and Allied Health Marketing RUNNING A HEALTHCARE PRACTICE IS DEMANDING Between patient care and operational management, there’s little time left for effective marketing. That’s where we come in. Our team of specialists and analysts handle all aspects of marketing, freeing you up to focus on what matters most — your patients. Marketing
- [Energy](https://marketingeyedallas.com/industries/energy/) - Energy Construction and building supplies Over the last couple of years, there has been an evident boom in businesses within the Energy industry in the United States. The demand for services and products such as solar has rapidly increased and businesses are greatly benefiting. With this being said, Marketing Eye has had the privilege of
- [Education](https://marketingeyedallas.com/industries/education-marketing-dallas/) - Education Education The education industry is constantly evolving and has led Universities and Schools to seek alternative ways to differentiate themselves from prospect competitors. With over a decade’s worth of extensive experience and knowledge, Marketing Eye has had the privilege of working closely with an array of Universities and Schools in the education sector. While
- [Construction and building supplies](https://marketingeyedallas.com/industries/construction-and-building-supplies/) - Construction and building supplies Construction and building supplies For over 15 years, Marketing Eye has had the privilege of working closely with a diverse range of construction and building supply-based companies all around the United States. With this, we have developed extensive knowledge and experience that we have implemented in our marketing services and has
- [Construction Businesses - landing page](https://marketingeyedallas.com/industries/construction-marketing-services-marketing-agency-dallas/) - Build your Construction brand with tailored marketing strategies by Marketing Eye Why Do Construction Businesses Need Marketing Services? The construction industry, characterized by its competitive nature and the tangible impact it has on communities, requires more than just brick and mortar to build a legacy. In today’s digital age, marketing services play a pivotal role
- [Accounting and Financial Services](https://marketingeyedallas.com/industries/financial-services-marketing-dallas/) - Accounting and Financial Services Finance Marketing Eye specializes in helping businesses in the accounting, finance, financial planning, stockbroking, online finance and administration sectors connect with clients in a meaningful way. As a marketing firm, we understand that an outsourced marketing team that delivers on your business goals from a marketing perspective is what you need.
- [Aged Care](https://marketingeyedallas.com/industries/aged-care-marketing-dallas/) - Aged Care Our Expertise in Senior Care Marketing For more than two decades, Marketing Eye has partnered with senior care providers, ranging from large networks to individual facilities, including both for-profit and non-profit organizations. Our experience in the senior living sector lets us understand the inherent challenges and opportunities and specialize in developing impactful marketing
- [Marketing Consulting](https://marketingeyedallas.com/dallas-digital-marketing-services/marketing-consulting/) - Marketing Agency & Marketing Consulting YOUR MARKETING DEPARTMENT Unlock an experienced team of talented creatives Start Now Marketing for Small Business We know small businesses rarely want to stay small. We are experts at creating and implementing smart marketing strategies on a budget that generate big results. Our bespoke marketing model allows you to access
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- [Demand & Lead Generation](https://marketingeyedallas.com/dallas-digital-marketing-services/atlanta-demand-lead-generation-services/) - Demand & Lead Generation Consistent Lead Flow Powered by AI A thriving sales pipeline begins with consistent, qualified leads. At Marketing Eye Dallas we specialise in demand generation and lead generation services designed to fuel business growth. By leveraging our proprietary Robotic Marketer AI platform, we transform how businesses attract, nurture and convert customers. Our
- [Social Media Marketing](https://marketingeyedallas.com/dallas-digital-marketing-services/social-media-marketing-atlanta/) - Social Media Marketing We're a top influencer on social media, so you should be too Social Media Strategy At Marketing Eye Dallas, we create dynamic social media strategies to help you grow your business online and offline. Our well thought-out strategies are implemented across all social media platforms. We help drive connections through social media
- [PPC & Paid Advertising](https://marketingeyedallas.com/dallas-digital-marketing-services/ppc-advertising-dallas/) - PPC & Paid Advertising Smarter Campaigns That Deliver Results Pay-per-click (PPC) and digital advertising are powerful growth drivers when executed with the right strategy. At Marketing Eye Dallas we combine data-driven marketing intelligence with advanced tools like Robotic Marketer, giving your business a competitive edge through smarter targeting, predictive analysis and continuous optimisation. Our approach
- [SEO](https://marketingeyedallas.com/dallas-digital-marketing-services/seo-services-atlanta/) - SEO There’s no point in a having a website that no-one finds RESULTS-DRIVEN SEO SERVICES Our team of web development specialists works tirelessly to stay ahead of algorithm changes, develop content, and create customized, responsive websites. To guarantee continued success, Marketing Eye Dallas will also train your staff on CMS so that simple updates can
- [Brand Development](https://marketingeyedallas.com/dallas-digital-marketing-services/atlanta-brand-development-services/) - Brand Development Build a Brand That Inspires and Endures At Marketing Eye Dallas we know that a brand is more than a logo or a color palette. It is the foundation of your business, shaping how customers perceive you, how your team connects with your vision and how the market responds to your message. Whether
- [Marketing Audit](https://marketingeyedallas.com/dallas-digital-marketing-services/marketing-audit-atlanta/) - Marketing Audit Our experienced team can provide your firm with a complete marketing audit to establish what marketing activities you are doing now in deference to what works and what doesn’t. Sometimes it’s the simplest changes that can make the biggest difference – but you need to know how. Marketing Eye works through your past
- [Marketing Strategy](https://marketingeyedallas.com/dallas-digital-marketing-services/marketing-strategy-atlanta/) - Marketing Strategy MARKETING WITH IMPACT Be more successful by having a strategy. Start Now A Custom Digital Strategy Your comprehensive digital marketing solution starts with an in depth review of your unique selling proposition and a target market analysis. Your marketing team will then craft a custom digital marketing strategy. This ensures a value for
- [Marketing Agency Dallas Services](https://marketingeyedallas.com/dallas-digital-marketing-services/) - Next Level Marketing Services Every business needs a Marketing Eye Your Complete Marketing Solution Marketing Strategy Tap into a complete marketing department as required Comprehensive Marketing Workshop SWOT Analysis Market & Competitor Research List of Key Recommendations Marketing Audit High level marketing advice, and execution when required Review of Current Marketing Activities Gap Analysis &
- [Jobs](https://marketingeyedallas.com/careers/) - Jobs At Marketing Eye Filter byAll Job CategoryAll Job CategoryAccountmarketingSalesAll Job TypeAll Job TypeFull Time Marketing Coordinator – Dallas (Buckhead-Based) marketing More Details Account Executive – Dallas (Buckhead-Based) Account More Details Inside Sales Executive – Dallas (Buckhead-Based) Sales More Details
- [Skill Testing For Marketers](https://marketingeyedallas.com/about-us/recruit-a-marketer/skill-testing-for-marketers/) - Skill Testing For Marketers Skill Testing for Marketers How often do you hire a new employee who has “sold” themself in a job interview only to find that their skills are less than expected? Time and again, we’ve heard from employers that their potential hires claim “excellent writing skills” but fail to define basic terms,
- [Psychological Profiling](https://marketingeyedallas.com/about-us/recruit-a-marketer/psychological-profiling-for-marketers/) - Psychological Profiling Psychological Profiling What type of marketer you are? Marketing Eye Dallas has developed algorithms and technology to conduct psychological profiling. We use it to recruit new talent, conduct marketing department audits, and categorize individuals. Licensees also use this tool to understand their strengths and weaknesses, allowing them to develop their marketing skills for
- [Jobs At Marketing Eye](https://marketingeyedallas.com/about-us/recruit-a-marketer/jobs-at-marketing-eye/) - Jobs At Marketing Eye Jobs like this don't come everyday. What does a job at Marketing Eye Dallas look like? Marketing Eye Dallas is an innovative, forward-thinking marketing agency where every member of the team encourages each other to be go-getters, think outside of the box, and to make a significant impact in the marketing
- [recruitment](https://marketingeyedallas.com/about-us/recruit-a-marketer/) - Recruit A Marketer Recruiting a Marketing Professional What we do For years, Marketing Eye Dallas has been in a position where we have had to recruit marketing professionals ourselves. We have seen the ups and downs, the successes and failures, and everything in between. We understand the importance of choosing carefully. We are here to
- [Licensing Assets](https://marketingeyedallas.com/about-us/marketing-eye-licensing-overview/marketing-eye-licensing-assets/) - Marketing Eye Licensing Assets Own your own successful marketing firm Brand Marketing Eye is Dallas’s most recognizable company, known for providing outsourced marketing departments to small to medium-sized businesses. With a global presence, Marketing Eye is trusted amongst some of the biggest and smallest companies in the world. Systems and Processes Right away your brand
- [Licensing](https://marketingeyedallas.com/about-us/marketing-eye-licensing-overview/) - Markerting Eye Licensing Overview Global Local presence, internationally focused Experience Experienced marketers, creatives, brand managers, publicists, journalists, web, social media, and digital marketing experts - all part of your team. Committed All marketers and creatives are full-time employees committed to achieving your business goals. Creativity Creative content that exceeds your expectations every time - engaging
- [Community](https://marketingeyedallas.com/about-us/marketing-eye-community/) - Community Embracing The Community At Marketing Eye Dallas we believe in a healthy balance between work and life. We wholeheartedly support alternative ways of living while maintaining full commitment to our clients. There is one entrepreneurial and marketing community that holds hands Without entrepreneurs, marketing would be boring and vice-versa. Marketing Eye Dallas has hundreds
- [Values](https://marketingeyedallas.com/about-us/marketing-eye-business-values/) - Marketing Eye's Fundamental Business Values Kindness, understanding and commitment to excellence The basic fundamental of any business is its values. The Marketing Eye Dallas values are kindness, respect, honesty, and integrity—principles we live by every day. We also look for people who enjoy collaborating on clients’ work to produce the best quality work every single
- [Culture](https://marketingeyedallas.com/about-us/office-culture/) - Office Culture Professional. Tech-savvy. Fun. Marketing Eye Dallas’s Culture Marketing Eye Dallas is the ultimate career. We work hard, have fun, push boundaries, learn new things and be as creative as humanly possible – then, we go home and enjoy life. Work, life balance for most are just words, for us it is a way
- [Creative Team](https://marketingeyedallas.com/about-us/creative-team/) - Creative Team Miroslav Hrubes Chief Technology Officer Miroslav Hrubes is the online specialist at Marketing Eye. He boasts a Master of Science with a specialization in Computers and Mathematics. He has a deep understanding of changing trends in e-commerce technologies which enables him to design and implement cutting edge online strategies for clients across a
- [About Us](https://marketingeyedallas.com/about-us/) - About Our Company Who is Marketing Eye Marketing Eye Dallas is a dynamic and results-driven marketing services firm dedicated to supporting high-growth businesses in Dallas, Texas. Acting both as a full outsourced marketing partner for SMEs and as an extension to larger corporate marketing departments, we provide flexibility and expertise. By using advanced technologies, structured
- [Branding Agency Atlanta](https://marketingeyedallas.com/dallas-digital-marketing-services/branding-graphic-design-atlanta/) - Branding & Graphic Design for Dallas Businesses YOUR ATLANTA DESIGN TEAM Unlock an experienced team of talented creatives Start Now Creative Design We design and create unique and powerful logos, colour schemes and fonts that can be applied across all client touch points, including websites, multimedia, signage and sales material from post cards to billboards.
- [Marketing Packages Atlanta II](https://marketingeyedallas.com/marketing-packages-atlanta-ii/) - Outsourced Marketing Packages Stay Visible, Stay Relevant, Stay Consistent Our $3,500 per month program delivers a complete outsourced marketing solution designed to keep your brand active, visible and consistent. It focuses on content, social media, and email marketing with the right balance of creativity and structure — giving your business a steady marketing presence without
- [Web Design Atlanta](https://marketingeyedallas.com/atlanta-website-design/) - Dallas Website Design YOUR WEB DESIGN TEAM Unlock an experienced team of talented creatives Start Now A Fresh Take Get a fresh look at your website contents by our team of experts. With a focus on your key messages, call to action points and brand alignment, your site will have impact. Form And Function Our
- [Recruitment Industry Marketing - landing page](https://marketingeyedallas.com/industries/recruitment-marketing-agency/) - Boost Your Recruitment Firm’s Pipeline: Candidates and Clients Helping Recruiters And Staffing Companies With Great Marketing We know the market is tough – so we have decided to give you a helping hand. At Marketing Eye, we understand the unique challenges faced by staffing and recruitment firms with helping candidates and contractors find the right
- [Professional Services Marketing - landing page](https://marketingeyedallas.com/industries/professional-services-marketing/) - Professional Services Engage with your customers and prospects with the right story. Most professional service firms are trusted advisors to the customers they work with. So are we. We deliver a service as an outsourced marketing firm with the highest ethics and experience available. We understand what is required to marketing in both a business
- [Not For Profit Organizations - landing page](https://marketingeyedallas.com/industries/not-for-profit-marketing-services/) - Help Potential Donors Connect With Your Cause through Marketing Eye Why Do Not for Profit Organizations Need Marketing Services? Not for Profit organizations are the backbone of positive change. Their selfless work deserves recognition and support. In today’s digital Not for Profit organizations are the backbone of positive change. Their selfless work deserves recognition and
- [Legal Firm Marketing - landing page](https://marketingeyedallas.com/industries/legal-marketing-services-marketing-agency-atlanta/) - Legal The legal industry players in Dallas need a very specific brand marketing and client base. Many law firms rely on traditional marketing methods or in-house marketing teams with limited resources. While internal marketing teams may develop and implement strategies, marketing expertise is needed to guide successful lead generation, branding/rebranding, website development and digital marketing,
- [Boost Your Transport & Logistics Business](https://marketingeyedallas.com/industries/boost-your-transport-logistics-business/) - Logistics, Freight Forwarding and Supply Chain Marketing Firm Engage with your customers and prospects with the right story. The majority of shipping, logistics, and supply chain companies don’t have a dedicated marketing team to help them create unique customer experiences, build trust, and establish a robust brand presence in a saturated market. They tend to
- [Accounting and Financial Services - landing page](https://marketingeyedallas.com/industries/accounting-financial-services-marketing-agency-atlanta/) - Accounting and Financial Services Engage with your customers and prospects with the right story. Marketing Eye specializes in helping businesses in the accounting, finance, financial planning, stockbroking, online finance and administration sectors connect with clients in a meaningful way. As a marketing firm, we understand that an outsourced marketing team that delivers on your business
- [Shop](https://marketingeyedallas.com/marketing-eye-shop/) - Marketing Eye Shop Welcome to the Marketing Eye Shop, your one-stop destination for marketing resources, templates, and digital tools designed to grow your business. Whether you need strategy guides, social media templates, or branding kits, our shop makes it easy to access the same tools our marketing experts use every day. The Marketing Eye Shop
- [Press Releases](https://marketingeyedallas.com/press-releases/) - Marketing Eye Press Releases Every business needs a Marketing Eye FRESH FROM THE PRESS RELEASES Marketing Insights To Inspire & Inform Marketing Eye Reveals New Considerations for Marketing Teams Utilizing AI in the Evolving Digital Landscape May 25, 2023 in News, Press Releases FOR IMMEDIATE RELEASE Dallas, GA – May 26,2023: Marketing Eye, a international
- [Videos](https://marketingeyedallas.com/marketing-eye-videos/) - Marketing Eye Videos Every business needs a Marketing Eye FRESH FROM THE VIDEOS Marketing Insights To Inspire & Inform Marketing Eye – Marketing Insights 14 September 15, 2025 in Videos Marketing Your Business Through The Corona Crisis Join Marketing Eye’s Mellissah Smith and Morgan … Read More Marketing Eye – Marketing Insights 13 September 15,
- [Podcasts](https://marketingeyedallas.com/marketing-eye-podcasts/) - Podcasts Every business needs a Marketing Eye FRESH FROM THE PODCASTS Marketing Insights To Inspire & Inform What really is Instagram Influence and What Does It Mean To Your Business September 15, 2025 in Podcasts What really is Instagram Influence and What Does It Mean To Your Business Hear from Dallas’s star … Read More
- [Client Media](https://marketingeyedallas.com/news/client-media/) - Marketing Eye Client Media Every business needs a Marketing Eye FRESH FROM THE CLIENT MEDIA Marketing Insights To Inspire & Inform Assistly Launches: A Human-Centered Healthtech Platform Built in Just 90 Days June 19, 2025 in Client Media, News ATLANTA, GA – 10/06/2025 – Assistly, a new cloud-based platform built to simplify care … Read More
- [In The News](https://marketingeyedallas.com/news/in-the-news/) - Marketing Eye In The News Every business needs a Marketing Eye IN THE NEWS Marketing Insights To Inspire & Inform Mellissah Smith Discusses Data-Driven Marketing and Robotic Marketer’s Innovation on Attain’s Podcast September 14, 2023 in In The News, News In a recent podcast conversation between Attain's CEO, Sharn Piper, and Mellissah Smith, Founder …
- [News](https://marketingeyedallas.com/news/) - Marketing Eye News Every business needs a Marketing Eye FRESH FROM THE NEWS Marketing Insights To Inspire & Inform Assistly Launches: A Human-Centered Healthtech Platform Built in Just 90 Days June 19, 2025 in Client Media, News ATLANTA, GA – 10/06/2025 – Assistly, a new cloud-based platform built to simplify care … Read More IWD 2024:
- [Portfolio](https://marketingeyedallas.com/marketing-eye-portfolio/) - Marketing Eye Portfolio Our creative team will take your brand to the next level so you can make a big impact. All Accounting & LegalAdvertisingAged CareAgriculture and FarmingAssociationsBrandingBusiness CardsCollateralConstruction and Building SuppliesEducationEmail CampaignsEnergyFinancial ServicesHealth and PharmaceuticalIT and BiotechnologyLogo DesignManufacturingMarketingNot for ProfitProfessional ServicesPromotionalPropertyRecruitmentRetail MarketingShipping and LogisticsSustainabilityTourismWebsite Agriculture and Farming Prodoz IT and Biotechnology Chachapoya Consulting Manufacturing
- [Industry Associations](https://marketingeyedallas.com/industries/industry-associations/) - Industry Associations Industry Associations Marketing Eye, a premier U.S. B2B marketing consulting firm, excels in delivering customized marketing solutions for industry associations. With over two decades of experience, we are honored to have partnered with leading organizations. Our distinctive approach merges data-driven strategies with creative execution, ensuring your association meets its marketing objectives effectively. Marketing
- [Agricultural](https://marketingeyedallas.com/industries/agricultural-marketing-atlanta/) - Agricultural Agricultural Marketing Requires A Different Strategy While professionalism is key, it’s not everything. In fact, like any type of marketing, it’s all about the customer. What does the customer want to see, hear and feel when they receive a piece of marketing or branding that talks about your company and what you have to
- [Fractional CMO](https://marketingeyedallas.com/dallas-digital-marketing-services/atlanta-fractional-cmo-services/) - Fractional CMO Marketing Eye: Fractional CMO Services for Effective Marketing Solutions Marketing Eye is a renowned marketing consultancy with an impressive near 20-year history of delivering exceptional marketing solutions to companies across more than 20 industry sectors. Our team of highly skilled professionals excels in providing Fractional CMO services, empowering businesses with strategic marketing expertise
- [AI Marketing Services](https://marketingeyedallas.com/dallas-digital-marketing-services/atlanta-digital-marketing-services/) - AI Marketing Services AI Marketing Consulting Services At Marketing Eye, our AI Marketing Consulting Services are independently tailored to guide companies through the integration of AI in their marketing strategies, from conceptualization to execution. Our consultants are experts in identifying where AI can amplify your marketing outcomes, streamlining your processes and enhancing the effectiveness of
- [Download Recruitment Deck](https://marketingeyedallas.com/download-recruitment-deck/) - Download Recruitment Deck Please enter your details below and Marketing Eye Recruitment Deck will be sent to you. [contact-form-7 id="23902"]
- [Criteria](https://marketingeyedallas.com/about-us/marketing-eye-licensing-overview/marketing-eye-licensing-criteria/) - Criteria We have a voice and now so do you Who are we? Over the past 10 years, Marketing Eye has developed technology, systems, processes, and training programs that ensure the ultimate success of a marketing consultancy firm. Technology Marketing Eye has a proprietary owned APP that delivers clients all of their work along with
- [Privacy Policy](https://marketingeyedallas.com/privacy-policy/) - Marketing Eye Dallas is committed to protecting your online privacy by abiding by all privacy laws. We do not collect any personal information about you unless you voluntarily provide it to us. When registering to receive additional content and/or services on our website, we require your name, e-mail address, firm name, country, and postal code.
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- [Contact Centre - landing page](https://marketingeyedallas.com/industries/contact-centre/) - Your Contact Centre’s Success Story Starts with Marketing Eye Why Contact Centre's Companies Need Marketing? As a contact centre in the US market, there is a lot of competition, especially for contact centre agents and leaders. From a marketing strategy perspective, it’s key to market internally and externally, with campaigns that are ultimately aligned to
- [Marketing Packages Atlanta](https://marketingeyedallas.com/marketing-packages-atlanta/) - Powerful Marketing Solutions MARKETING EYE ATLANTA MARKETING COMPANY Time to move forwards and power up your marketing. $633 /1.5 hours Marketing Power Hour Fast Expert Marketing Advice Refine Your Story Key Messaging Review Branding Review Pinpoint Your Audience List of Your Next Steps Book Now $3,000 /16hrs monthly Outsourced Marketing Access A Team Of Experts
- [Start-Ups](https://marketingeyedallas.com/start-up-marketing-package/) - Start-Up Marketing Package Workshop + Strategy + Brand + Website = Value! Marketing Eye has worked with many successful new start up’s. We understand how important it is for your new business to access professional services and excellent value, which is why we have put together our Dallas start-up marketing package that will help you
- [Property Marketing Agency](https://marketingeyedallas.com/atlanta-property-marketing-agency/) - Dallas Property Marketing Agency Every business needs a Marketing Eye Marketing Eye Dallas - Property Marketing Agency Ready to make an impact? Outsourced Marketing Tap into a complete marketing department as required Graphic Design Marketing Campaigns Web Development Social Media & PR Management Marketing Consulting High level marketing advice, and execution when required Marketing &
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- [Blog Grid](https://marketingeyedallas.com/post_grid/blog-grid/)

## Portfolios

- [AI Trends Marketing: Social Media and Atlanta Influencer Marketing Insights](https://marketingeyedallas.com/portfolio/ai-trends-marketing-social-media-and-atlanta-influencer-marketing-insights/) - Introduction: Dallas Social Media AI and the Rise of Intelligent Marketing Artificial intelligence has established itself in nearly every sector, but its impact on social media marketing in Dallas stands out. Brands once depended only on creative content and paid ads. Now, AI trends marketing has redefined how businesses engage with their audiences and evaluate
- [Elite Pour La Vie - Retail | Wedding](https://marketingeyedallas.com/portfolio/elite-pour-la-vie-retail-wedding/) - Founded in 2015, Elite Pour La Vie offers a shopping experience to none other in Dallas. Their flawless showroom is an extension of all the exclusive red carpet designers that you have ‘dreamt’ about. Every detail has been considered in creating this utopia of style and sophistication. You now no longer have to fly all
- [BrightVolt - Energy | Technology](https://marketingeyedallas.com/portfolio/brightvolt-energy-technology/) - With a state-of-the-art Research and Development Center in Indiana and corporate headquarters in Redmond, Washington, BrightVolt is bringing superior battery products to market with a global reach. Our rechargeable solid-state batteries can power all types of applications, including hybrid and electric vehicles, consumer electronics such as smartphones, laptops, eReaders and drones, medical and wearable devices
- [Johnson Stephens Consulting - Supply Chain | Consulting](https://marketingeyedallas.com/portfolio/johnson-stephens-consulting-supply-chain-consulting/) - Johnson Stephens Consulting is a supply chain operations consultancy that provides clients with cost-effective, service-focused solutions. Opportunities include logistics network optimization, facility planning & design, WMS, TMS & LMS services, labor management engineering, LEAN distribution, and operations excellence. Founded in 2003, JSC professionals have completed over 400 projects and served over 130 different retailers, wholesalers,
- [CrossFire - Production](https://marketingeyedallas.com/portfolio/crossfire-production/) - Marketing Eye was initially engaged by Crossfire to solely create a 12-month marketing and communications branding strategy. However, Crossfire was extremely impressed with Marketing Eye’s comprehensive marketing strategy that they decided to sign on to a 12-month marketing retainer. Marketing Eye Dallas’s outsourced marketing team has so far implemented a logo refresh, brand playbook, brand
- [Designer Home Comfort - Retail](https://marketingeyedallas.com/portfolio/designer-home-comfort-retail/) - Designer Home Comfort is the largest ergonomic contemporary leather furniture store in the Metro-Dallas area specializing in beautifully ergonomic furniture that enhances the way you work, live, and play. Their superior knowledge in ergonomics, home office solutions, custom upholstery, and top-of-the-line leather sectional sofas, recliners, and chairs, makes Designer Home Comfort the preferred and most
- [Cloud & Wire - Technology | Cloud Solutions](https://marketingeyedallas.com/portfolio/cloud-wire-technology-cloud-solutions/) - Cloud & Wire provides customers with innovative and emerging solutions in enterprise collaboration(Phone, Fiber & Call Center), Global Data Center Solutions(Public, Private & Hybrid Cloud Solutions) and Process management from project concept to contract. The advice is free, the service is unmatched.
- [Robotic Marketer - Technology](https://marketingeyedallas.com/portfolio/robotic-marketer-technology/) - For the last few years, Mellissah Smith has a partnered with Queensland University of Technology (the recent winners of the Amazon Robotics Competition) to build a ‘Robotic Marketer’. Replacing a team of human beings, Robotic Marketer will develop marketing strategies in minutes, not months, using a combination of machine learning from more than 200 marketing
- [RD Direct - Technology | Network Communication](https://marketingeyedallas.com/portfolio/rd-direct-technology-network-communication/) - Marketing Eye's project's for RD Direct included a website refresh, new marketing materials and messaging. The new dynamic modern look of the RD Direct website allowed the company to gain the confidence of their customers because it showed their company was viable, growing and relevent. The new user interface also made RD Direct more accessible
- [Midwest Medical Enterprises - Medical Device | Health](https://marketingeyedallas.com/portfolio/midwest-medical-enterprises-medical-device-health/) - Marketing Eye worked with Midwest Medical Enterprises on a complete brand refresh for both sectors of their business. Marketing Eye's projects for Midwest Medical Enterprises included rebranding, EDM campaigns, collateral, tradeshow booth design, website re-design and development. All of Marketing Eye's efforts resulted in bringing more awareness to the company in the medical industry. Midwest
- [Remington Medical - Health | Medical Device](https://marketingeyedallas.com/portfolio/remington-medical-health-medical-device/) - Founded by Fred L. Aycock in 1992, Remington Medical offers contract manufacturing and high-quality medical tools to improve medical device efficiency. The maintenance, time, and money put into cleaning and sterilizing medical devices lead us to develop some of the first disposable cables, some still in use today. Remington Medical designs, manufactures, and distributes all their devices
- [Disruptive Technology Tour - Technology](https://marketingeyedallas.com/portfolio/disruptive-technology-tour-technology/) - The Disruptive Technologies Tour is one the premiere tech events in the southeast. The DT Tour strives to bring disruptive innovators and industry leading I.T. professionals together in an intimate, conversational environment. Gain insights that you simply can’t find anywhere else as tech leaders share only their successes, but also their failures and false starts. Marketing Eye assisted
- [Soltech - Technology](https://marketingeyedallas.com/portfolio/soltech-technology/) - Soltech is Dallas’s leading software development firm that offers services ranging from strategic technology consulting to the development of data solutions and recruitment of top talent in the tech space. With strength in innovative business expertise and a technical proficiency in product use and application, the company is committed to delivering technological solutions that are
- [Hogue Insurance Agency - Insurance | Consulting](https://marketingeyedallas.com/portfolio/hogue-insurance-agency-insurance-consulting/) - Hogue Insurance Agency is a family-owned insurance provider for individuals, families and small businesses in the City of Dallas. Our team of fully licensed insurance agents provides an unrivaled experience for customers seeking a wide range of coverage options including home, life, auto, renters, business, boating, and specialty insurance. At Hogue Insurance Agency, we’re dedicated
- [Intercax - Software | Technology](https://marketingeyedallas.com/portfolio/intercax-software-technology/) - Marketing worked with Intercax to shed their outdated image and get a new brand so they could move into their next phase of growth. Intercax wanted the personality of their brand to be an innovative thought leader in the technology space. Marketing Eye accomplished this by giving the brand a new logo, collateral and website
- [Music Matters - Music Production](https://marketingeyedallas.com/portfolio/music-matters-music-production/) - Music Matters Productions engaged Marketing Eye to help them generate more brand awareness. Marketing Eye began this project by creating a 12-month comprehensive marketing strategy. However, before brand awareness could be generated properly the brand had to undergo a refresh. Marketing Eye produced a refreshed logo, website design, tagline, developed the new website design, search
- [Alice Perry Events - Event Planning](https://marketingeyedallas.com/portfolio/alice-perry-events-event-planning/) - Alice Perry Events sought Marketing Eye’s outsourced marketing department for help in graphic design, website development, search engine optimization (S.E.O), marketing strategy development, social media marketing, marketing collateral, and content creation. Alice Perry Events is a full-service event planning agency based out of New York City that provides custom-tailored event services, designed by expert teams
- [Nyalic - Clear Coating | Corrosion Solutions](https://marketingeyedallas.com/portfolio/nyalic-clear-coating-corrosion-solutions/) - Marketing Eye was engaged by Nyalic to develop a strategic marketing plan that would help them reach their high growth business goals and objectives. With this being said, Marketing Eye built a 40+ page comprehensive 2018/2019 marketing strategy which is a blueprint for the implementation of marketing activities recommended over the following 12-months. Nyalic was
- [Sensitivity Cosmetics - Cosmetics | Skincare](https://marketingeyedallas.com/portfolio/sensitivity-cosmetics-cosmetics-skincare/) - Sensitivity Cosmetics is committed to bringing natural beauty products to life in a new and enchanting way for those who struggle with sensitive skin. The founder, Laketta Belin, having sensitive skin herself, tried for years to nd a natural, sweet smelling product that wouldn’t irritate her skin. After many years, and a ton of money,
- [Boiler Solutions - Boiler Maintenance | Sales](https://marketingeyedallas.com/portfolio/boiler-solutions-boiler-maintenance-sales/) - Boiler Solutions is the leading provider of industrial grade boiler design, installation, repair and maintenance services in Texas. With over 120+ years of combined experience, Boiler Solutions’ team of technicians is qualified to work on virtually any boiler system. From designing and planning new boiler installations to repairing current boilers, Boiler Solutions is the most
- [Eskrape - CRM | Technology](https://marketingeyedallas.com/portfolio/eskrape-crm-technology/) - Eskrape is a marketing technology that helps to skrape your online database and populate your CRM. Eskrape skrapes leads from the internet to include full contact details and help you turn your leads into warm prospects and ultimately sales. Marketing Eye developed Eskrape a complete branding suite including logo, collateral and website. Marketing Eye insured
- [Stradyx - Analytics | Technology](https://marketingeyedallas.com/portfolio/stradyx-analytics-technology/) - Stradyx is a company that provides outsourced analytics and performance statistics. Stradyx uses it's unique methodology to help your business hit KPIs and get to the next level. Marketing Eye provided Stradyx with fresh and modern branding that appeals to their target market and a landing page to help engage new clients and prospects.
- [Blue Corvus - Technology | Consumer Products](https://marketingeyedallas.com/portfolio/blue-corvus-technology-consumer-products/) - Blue Corvus’ “The Bird” is a creative portable solution for letting people know what’s exactly on your mind via wireless LED technology. Blue Corvus partnered with Marketing Eye to receive new branding and website for the launch of this new innovative product to the market. The fun yet sophisticated branding of Blue Corvus directly represents
- [Asimpa - Building and Construction | Building Services](https://marketingeyedallas.com/portfolio/asimpa-building-and-construction-building-services/) - Asimpa is a leading provider of project support services and erosion control products for the commercial, pipeline, oil, gas, power and energy industries in North America. Marketing Eye has brought to life the Asimpa experience through building their new online portal. This new portal acts as the gateway for clients to gain a better understanding
- [Women's Health - Health](https://marketingeyedallas.com/portfolio/womens-health-health/) - Marketing Eye worked with Women’s Health to implement a public relations strategy as well as organize and promote events. Marketing Eye designed a range of collateral for Women’s Health for their events to help promote the brand and increase brand awareness and excitement.
- [Industrial Maintenance Group - Construction](https://marketingeyedallas.com/portfolio/industrial-maintenance-group-construction/) - Located in Dallas, Texas, Industrial Maintenance Group is a full service manufacturing and field services company providing millwrights, certified welders, industrial electricians, metal fabrication, machinery and equipment repair, recycling equipment, line boring, and plant maintenance services to multiple industrial sectors. Marketing Eye helped to provide Industrial Maintenance Group with an updated branding suite and also
- [Asyst You - Technology | Application](https://marketingeyedallas.com/portfolio/asyst-you-technology-application/) - AsystYOU is simplifies the online ordering process and provide the easiest way to get the food you love delivered from local restaurants via desktop or mobile app. AsystYOU uses it's huge network of Restaurant Delivery Service companies to save time on your next food delivery. Marketing Eye provided messaging and designed a sales presentation to
- [Ramble - Chat Technology | Software](https://marketingeyedallas.com/portfolio/ramble-chat-technology-software/) - Ramble helps companies engage a greater amount of qualified buyers from any location online, not just your corporate website. Ramble's API creates real-time chat without the costly internal build and project risk. Ramble’s white-label chat engine drives greater customer engagement, user collaboration, and knowledge share while offering the pinnacle of data security and privacy. Marketing
- [Zoomorphix - Technology | Software](https://marketingeyedallas.com/portfolio/zoomorphix-technology-software/) - Zoomorphix Systems is the developer of ExamStudio Online®, ExamStudio Web Delivery®, Glass3D® and Red Panda X®. They provide services to the testing community with established clients across a broad range of professional accreditation, licensure, certification and educational organizations. Zoomorphix Systems' primary client base includes leading testing organizations across the U.S.A with programs that range from regional to
- [Nurses Memorial Centre - Not for Profit](https://marketingeyedallas.com/portfolio/nurses-memorial-centre-not-for-profit/) - Nurses Memorial Centre is a ‘living memorial’ to the heroism and sacrifice of Australian nurses who gave their life or spent years in Japanese prisoner-of-war camps during the Second World War. The major aim of the Centre is the advancement of the health of the community through the provision of education scholarships. The Centre offers
- [Ozanam Industries - Not for Profit](https://marketingeyedallas.com/portfolio/ozanam-industries-not-for-profit/) - Ozanam Industries is a not-for-profit organization set up by the St Vincent’s de Paul society, which employs hundreds of Australians with disabilities in New South Wales. With significant years of experience in the industry, the company specializes in delivering reliable, high quality, cost-effective and customer-focused services to leading companies, State Government departments and community groups.
- [Australian Cancer Research Foundation - Research](https://marketingeyedallas.com/portfolio/australian-cancer-research-foundation-research/) - Founded in 1984 the mission of the Australian Cancer Research Foundation is to outsmart cancer by providing word-class scientists with the equipment they need to improve prevention, diagnosis and treatment of all types of cancer. The donations ACRF receives go to research with the power to outsmart cancer.
- [Call Design - Contact Center | Professional Services | Technology](https://marketingeyedallas.com/portfolio/call-design-contact-center-professional-services-technology/) - Call Design specializes in workforce optimization, workforce management solutions, and consulting. Call Design uses a consultative approach to understand the specific requirements their client’s need and designs unique custom-made solutions. Marketing Eye was contacted by Call Design to design and develop the overarching branding and redesign of their service delivery messaging. The re-branding has been
- [Qube - Logistics - Bulk Handling | Public Listed](https://marketingeyedallas.com/portfolio/qube-logistics-bulk-handling-public-listed/) - Qube’s vision was to be the leading provider of integrated logistics solutions in Australia, in order to reach this vision, they embarked on the services of the outsourced marketing department of Marketing Eye. The services provided included a new branding strategy and development of print materials such as brochures, booklets and business cards to help
- [ROM Control - Building Services](https://marketingeyedallas.com/portfolio/rom-control-building-services/) - Rom Control specialize in repairing and refurbishing industrial, electronic, and process control equipment. We worked with the team to develop content and create more brand awareness. As the outsourced marketing team, Marketing Eye invoked a rebranding strategy that would prove to be integral to increase their branding awareness. The strategy included a redesign of their
- [InsightSeekers - Customer Relations](https://marketingeyedallas.com/portfolio/insightseekers-customer-relations/) - InsightSeekers collects honest and personalized reviews from customers through an anonymous feedback forum. InsightSeekers unveil transparent reviews that deliver honest, genuine and in-depth feedback of the customers who frequent an establishment. With this innovative and creative process of data collection, InsightSeekers will help restaurant owners to better connect with their customers. Marketing Eye worked with
- [Georgia Medical Skin Spa - Medical Spa](https://marketingeyedallas.com/portfolio/georgia-medical-skin-spa-medical-spa/) - Texas Medical Skin Spa specializes in non-surgical, anti-aging solutions, is designed to work synergistically with our Dermatology clinic. Marketing Eye helped Texas Medical Skin Spa with a complete brand refresh including logo, collateral and website.
- [Waxed - Waxing - Tanning](https://marketingeyedallas.com/portfolio/waxed-waxing-tanning/) - The Waxed boutiques in Melbourne specialise in waxing, tanning, lashes and laser hair removal. Since their inception in 2005, they have prided themselves as being ‘Melbourne’s waxing specialists’ and specialists in all services they provide, from ‘no orange’ spay tans to lash symmetry application, this salon wants the best for its clients. Whilst they were
- [Connectivity Wireless - Wireless Communication | Technology](https://marketingeyedallas.com/portfolio/connectivity-wireless-wireless-communication-technology/) - Connectivity Wireless is in the business of solving complex wireless infrastructure problems. They apply best-practice methodology into all aspects of designing, building and maintaining your wireless system. Their in-house team of experts is uniquely qualified and specially trained to oversee all aspects of the wireless project to ensure simplicity and ease for their customers so
- [NSS - Logistics | Stevedoring | Supply Chain | Shipping](https://marketingeyedallas.com/portfolio/nss-logistics-stevedoring-supply-chain-shipping/) - As the number one stevedoring, transport and logistics provider in North Queensland, NSS needed the help of an outsourced marketing team to develop a new brand story campaign. Marketing Eye used its expertise to create the branding and website development for NSS. The branding included the creation and design of print work ranging from brochures
- [MTI - Technology - Transportation](https://marketingeyedallas.com/portfolio/mti-technology-transportation/) - MTI (Mobile Technologies International) is a privately-owned global company, which manufacture and provide innovative technology solutions. Their pride themselves on being technology innovators and with equipping their clients with the latest and best dispatch and booking technology. Whilst they are market leaders in the tech industry, they needed a market leader in marketing, to provide
- [Thomas USAF - Finance](https://marketingeyedallas.com/portfolio/thomas-usaf-finance/) - Thomas USAF Group offers its clients a unique advantage in that we are a major player in both the government guaranteed lending space as well as the secondary market. With over $4 Billion+ in loans originated and purchased, Thomas USAF prides itself on the value they add to their clients’ experience. Marketing Eye did a
- [Arista Consulting Group - Consulting](https://marketingeyedallas.com/portfolio/arista-consulting-group-consulting/) - Arista Consulting Group creates custom benefits solutions designed to increase retention, accelerate recruitment, and reduce costs. Arista's retirement and benefits solutions meet the needs of AEC firms and school systems across the country, providing a dynamic, dependable, and simplified benefits solution for the workforce in these industries. At Arista, they believe in the power of
- [Athena Consulting - Contact Center Marketing | Technology | Professional Services](https://marketingeyedallas.com/portfolio/athena-consulting-contact-center-marketing-technology-professional-services/) - Athena is an award-winning contact centre consulting firm dedicated to amplifying the impact of great visionaries. Athena Consulting helps clients navigate new trends, technologies and practices in a way that transcends what is ‘normal’ and take on an approach that is disruptive in order to stand out from the crowd. Marketing Eye worked with Athena
- [WEG Electric - Industrial Electrical Technology](https://marketingeyedallas.com/portfolio/weg-electric-industrial-electrical-technology/) - Founded in 1961, WEG has grown into a global solutions provider of industrial electrical technologies. WEG is the largest industrial electric motor manufacturer in the Americas and one of the largest manufacturers of electric motors in the world producing more than 21 million units annually. Marketing Eye worked with WEG Electric create several sponsored marketing
- [Tevo Fund - Finance | Venture Capital](https://marketingeyedallas.com/portfolio/tevo-fund-finance-venture-capital/) - The TEVO Fund provides expansion and acquisition capital to businesses that are seeking to catapult their success; they bridge the gap between restrictive bank lending practices and private equity-based options with an innovative approach that includes the proven guidance of Swiss Avenue Partners to their portfolio companies. Marketing Eye created a completely new brand that
- [Techquidation - Technology | Label Printing](https://marketingeyedallas.com/portfolio/techquidation-technology-label-printing/) - Techquidation is a technology innovator that provides tailored technology solutions to retail and mobile users. Techquidation's solutions are custom-tailored to fit the needs of their clients, taking the time to understand the business, the processes, and the challenges their clients are facing. Techquidation's in-depth, consultative approach allows them to solve the problems your company is facing.
- [Innovent CRM - Technology | CRM](https://marketingeyedallas.com/portfolio/innovent-crm-technology-crm/) - Innovent is driven by the desire to develop solutions that bring superior functionality and work flow processes to its clients. This is achieved by challenging existing software limitations in order to unleash new and improved solutions that seamlessly integrate into an organisation’s existing work processes. Marketing Eye collaborated with Innovent to create innovate content and
- [Anywhere Auctions - Real Estate | Technology | Startup](https://marketingeyedallas.com/portfolio/anywhere-auctions-real-estate-technology-startup/) - When initially approached by Anywhere Auctions the company was a start-up. Providing a revolutionary idea to deliver property auctions online, live. The platform allows users for watch and participate on a mobile or computer device, whilst also providing users the availability to research property and complete purchases with electronic contractual signing. The foundation of Marketing
- [Accretive Solutions - Outsourcing | Consulting](https://marketingeyedallas.com/portfolio/accretive-solutions-outsourcing-consulting/) - Consulting. Project Resources. Outsourcing. Accretive Solutions is a national professional services firm providing Consulting, Project Resources and Outsourcing solutions to a variety of organizations from start-ups to the Fortune 500. With services aimed to improve financial performance by addressing critical accounting, technology and governance challenges, their objective is to be a long-term partner for their
- [Coin X - Finance - Cryptocurrency](https://marketingeyedallas.com/portfolio/coin-x-finance-cryptocurrency/) - CoinX is a fintech company that specializes in domestic and international payment processing and transfer services (money transmission). Marketing Eye worked with Coin X to recreate many collateral pieces to help with brand awareness.
- [Strategy To Revenue - Sales Enablement](https://marketingeyedallas.com/portfolio/strategy-to-revenue-sales-enablement/) - Strategy to Revenue empowers organizations to unleash the full potential of their sales teams: significantly improving their commercial performance, transforming their businesses, and accelerating the time it takes to turn their strategy to revenue. Strategy to Revenue is committed to transforming the performance and productivity of the sales team through improved sales enablement processes and
- [Rep-Lite - Medical Device - Sales](https://marketingeyedallas.com/portfolio/rep-lite-medical-device-sales/) - Rep-Lite provides medical manufacturer support services to help address challenges that industry professionals continue to face in the medical supply industry. Marketing Eye worked with Rep-Lite to complete redesign their website to give it an modern and sleek feel to make it easier to convey their overall brand message.
- [McCredie - Retail - Project Management](https://marketingeyedallas.com/portfolio/mccredie-retail-project-management/) - McCredie Group specialize in the seamless delivery of retail and business projects with expertise in project management, design documentation and cost management solutions. With 90 years of industry experience, they provide expert advice for the construction and retail sectors. Marketing Eye was engaged by McCredie Group to design and develop their new website. This website
- [UtopiTrade - Fairtrade](https://marketingeyedallas.com/portfolio/utopitrade-fairtrade/) - UtopiTrade provides a platform as an online marketplace with the purpose of hosting and creating social change. Utopitrade's objective is to unite buyers and sellers who desire to create a positive impact through fair trade, charitable and/or sustainable goods. UtopiTrade engaged Marketing Eye to provide updated brochure collateral to better explain the mission and values
- [Logistix Contractors - Logistics | 3PL | Transportation](https://marketingeyedallas.com/portfolio/logistix-contractors-logistics-3pl-transportation/) - Logistix Contractors his a premiere Logistics and Supply Chain firms in the greater Dallas area. Logistix Contractors creative ways to help retailers, manufacturers and eCommerce companies get their products where they need to be seamlessly, efficiently and easily. Marketing Eye helped Logistix Contractors create a new website for the new business expansion of their supply
- [Sobel Shipping Network Co., Inc - Logistics | Transportation](https://marketingeyedallas.com/portfolio/sobel-shipping-network-co-inc-logistics-transportation/) - Sobel Network Shipping Co., Inc. is an international freight forwarder that enables companies to respond to global opportunities, connect with new suppliers and customers, and leverage creative shipping solutions that take the complexity out of doing business globally. Sobel provides world-class, turnkey shipping solutions that optimize the shipping process while saving their clients time and
- [Everylogistic - Logistics](https://marketingeyedallas.com/portfolio/everylogistic-logistics/) - Everylogistic.com has revolutionised the way suppliers and customers deal and interact with one another. Whether you are a supplier seeking leads or a customer needing to send freight, Everylogistics has an easy solution for you. They have created a simple way for suppliers to drive business for a fraction of the price spent on standard
- [CFI Global/Denso - Technology | Scanner](https://marketingeyedallas.com/portfolio/cfi-global-denso-technology-scanner/) - CFI Global is an Australian wholesale distributor of DENSO scanners, QR code readers and printing technologies. They provide turnkey solutions for logistics and supply chain, retail, healthcare, events, security and hospitality industries and meet the client’s needs and budget. Marketing Eye has worked closely with CFI Global to develop a rebranding solution, which included a
- [Remco - Manufacturing](https://marketingeyedallas.com/portfolio/remco-manufacturing/) - Remco Australia manufactures a wide range of swimming pool covers and swimming pool enclosures to meet the highest standards of style and quality. The specialist pool cover team will ensure that you not only get the functionality you need but a stylish aesthetic to suit your pool area and maximize your living spaces. Remco offers
- [Charters Towers](https://marketingeyedallas.com/portfolio/charters-towers/) - Charters Towers is a town within the Charters Towers Region in northern Queensland, Australia. Marketing Eye worked with Charters Towers to create a complete rebrand of logo, collateral and signage for the city to help promote all Charters Towers can offer to tourist and residents.
- [FileVision - Technology](https://marketingeyedallas.com/portfolio/filevision-technology/) - FileVision delivers a collaborative, agile, data, and process centric solution to businesses. Providing a deep focus into integrating the users current legacy universe, allowing for a seamless approach to filling gaps in process management. Marketing Eye worked with FileVision to create an updated brochure with clean and modern design with tailored content to explain their
- [Benchmark LMS - Workforce Solutions](https://marketingeyedallas.com/portfolio/benchmark-lms-workforce-solutions/) - Benchmark LMS Learning Management System guarantees real-time solutions for your learning workforce needs. Benchmark LMS virtual classroom or instructor lead training courses and enable learning take place effiecently and remotely. Marketing Eye worked with Benchmark LMS to create a complete rebrand with new logo and email marketing campaigns.
- [Active Medical Supplies - Medical Supplies](https://marketingeyedallas.com/portfolio/active-medical-supplies-medical-supplies/) - Active Medical Supplies is the most successful medical supplies company in Queensland to the aged care and acute care sectors. Having built their reputation over decades of providing quality products manufactured in Australia and overseas, Active Medical Supplies has catapulted its business through innovation and customer care. Marketing Eye was originally employed to provide a
- [Cameron Construction - Building and Construction](https://marketingeyedallas.com/portfolio/cameron-construction-building-and-construction/) - Cameron Construction has had a large team of specialists in the construction industry for over 30 years. Cameron Construction prides itseld in having employees that are professional and highly qualified and engineering and technical knowledge that allows them to implement complicated and major projects in an outstanding way. Marketing Eye worked with Cameron Construction to
- [AllNet Insights | Wireless Analytics](https://marketingeyedallas.com/portfolio/allnet-insights-wireless-analytics/) - Allnet Insights & Analytics is the leading authority on US wireless spectrum ownership. Marketing Eye created a fresh and innovative brand look and feel for AllNet Insights including collateral and website design.
- [Fabricare Center - Cleaning Services](https://marketingeyedallas.com/portfolio/fabricare-center-cleaning-services/) - Fabricare Cleaners is a superior garment cleaning service with a delivery service that has been in business over 30 years. Fabricare Cleaners approached Marketing Eye for a refresh of the logo brand, collateral and signage to help promote laundry solutions that Fabricare brings to their clients.
- [Unearth - Education | Learning](https://marketingeyedallas.com/portfolio/unearth-education-learning/) - Unearth is an online learning platform to students and teachers better connect. Marketing Eye worked with Unearth to completely rehaul their brand including a logo, collaterl and website to help promote and bring their solution to the education market.
- [Chase Performance - Consulting Services](https://marketingeyedallas.com/portfolio/chase-performance-consulting-services/) - Chase Performance has created successful business solutions for nearly 15 years. Their track record has allowed us to work across a wide range of industries, developing the expertise required to deliver the most premium consulting services available. Chase Performance assists organizations with the implementation of carefully tailored strategy that is unique to each organization’s core
- [Vast Electrical - Electrical Services](https://marketingeyedallas.com/portfolio/vast-electrical-electrical-services/) - Melbourne-based Vast Electrical has over 20 years experience servicing commercial and industrial clients. Vast Electrical offers an extensive range of electrical services from large commercial projects, to maintenance and 24/7 emergency service. Their success within the electrical contracting and servicing sectors is built upon strong, long-term relationships with construction professionals and builders. Marketing Eye created
- [DVTlite - Medical Device](https://marketingeyedallas.com/portfolio/dvtlite-medical-device/) - Midwest Medical Enterprises is a medical device company that focuses on offering mechanical prophylaxis for Deep Vein Thrombosis (DVT) prevention. DVTlite is the division of Midwest Medical dedicated to offsetting the devastatingly grim statistics of DVT and Pulmonary Embolism (PE) in the US through effective, mobile solutions. They remain committed to directly combating the effects
- [Act Today - Marketing Automation](https://marketingeyedallas.com/portfolio/act-today-marketing-automation/) - Act! CRM is a proven CRM with powerful Marketing Automation that offers an affordable sales and marketing solution for small and midsized business. Marketing has worked with Act! to create a new look and feel and email marketing campaigns to spread information about their unique solutions.
- [My PT Connect - Fitness](https://marketingeyedallas.com/portfolio/my-pt-connect-fitness/) - My PT Connect is not only to connect PT’s to clients seeking support in their individual fitness journeys, but also to bridge the skills gap between study, coaching and business ownership in the Australian fitness industry. My PT Connect collaborates efforts between key stakeholders, including fitness industry associations, commercial enterprises, training organisations and small business
- [PAWS In The Outdoors - Camping | Education and Adventure Program](https://marketingeyedallas.com/portfolio/paws-in-the-outdoors-camping-education-and-adventure-program/) - Paws in The Outdoors is one of the many outdoor programs provided by Outdoor Adventure Camps which is a family-owned and operated business with a primary focus on providing primary schools, high schools and young adults with outdoor education and adventure programs. Their school camps are conducted in natural bushland settings to provide students with
- [Construx Solutions - Construction | Automation](https://marketingeyedallas.com/portfolio/construx-solutions-construction-automation/) - SmartPM (formerly Construx Solutions) is a real-time automated analytics platform that translates construction schedule data into objective reliable, and concise visuals all stakeholders can understand and utilize proactively to address critical project risk issues. Automation allows for on-demand answer so better decision can be made and the project can move forward. Marketing Eye developed a
- [SeeGee - Technology | Security](https://marketingeyedallas.com/portfolio/seegee-technology-security/) - SeeGee offers clients best-ofbreed security technology solutions, backed by a team of technology professionals capable of ensuring the integrity of networks and platforms across complex organizations. Through independent technology consultation, SeeGee has worked exclusively with Fortune 500 companies. Marketing Eye worked with See Gee to created refreshed collateral included brochures and sales presenations to help further brand awareness and
- [Owen Hodges Lawyers - Law | Consulting](https://marketingeyedallas.com/portfolio/owen-hodges-lawyers-law-consulting/) - Owen Hodge Lawyers is a top tier law firm Sydney. Owen Hodge Sydney law firm provides expert advice in a diverse range of business legal services and personal law matters. Marketing Eye worked with Owen Hodge to create many informational brochures and an e-books to promote Owen Hodge Lawyers and sub offerings such as Family
- [Panoptic - Medical | Health](https://marketingeyedallas.com/portfolio/panoptic-medical-health/) - Located in Australia and Indonesia, Panoptic Solutions, find security services for protective services, in order to keep them safe. Their business identifies, assess and reduces any risk or harm to families and employees from influential executives to celebrities. Providing security and medical assistance to their clients. Marketing Eye engaged to inform clients of Panoptic Solutions
- [Marketing Eye Magazine - Publishing](https://marketingeyedallas.com/portfolio/marketing-eye-magazine-publishing/) - Marketing Eye Magazine is the ultimate magazine for entrepreneurs and marketers looking for a relevant, up-to-date read with an international perspective. Marketing Eye Magazine is the latest small business marketing magazine that is guaranteed to get you thinking. Share ideas with some of the world’s most successful small and big business owners, learn how to
- [Mexico City Food Products - Food Production](https://marketingeyedallas.com/portfolio/mexico-city-food-products-food-production/) - Mexico City Foods is proudly the first, and still the best, supplier of authentic Mexican Food Products. Marketing Eye worked with Mexico City Food Products to refresh the design and content of the website to help Mexico City Food Products to better provide their food products to Australia. Having an updated website helped Mexico City
- [Aerial Now - Photography](https://marketingeyedallas.com/portfolio/aerial-now-photography/) - Aerial Now is one of Australia’s premier aerial photography businesses. With over 10-years experience, Aerial Now projects in every corner of Australia – clocking up thousands of hours in the air. Marketing Eye created several marketing pieces for Aerial Now including flyers, email campaigns and website refresh. Working with Marketing Eye has allowed Aerial Now
- [DLPA - Leadership | Business Development](https://marketingeyedallas.com/portfolio/dlpa-leadership-business-development/) - Dynamic Leadership Programs Australia (DLPA) is a bespoke leadership and business development program provider that drives strategic objectives and unlocks the potential of current and emerging leaders. Marketing Eye developed a modern approach to revamping DLPA collateral including business cards and brochures. Effective and Modern designed email campaigns and website design allows the DLPA brand
- [Maxxam - Technology](https://marketingeyedallas.com/portfolio/maxxam-technology/) - Maxxam is an IT services and networking company based in Melbourne. The company has built a reputation in selling third party technologies, specifically in the field of security. Marketing Eye helped the company establish its presence as a fast-growing, innovative brand by producing marketing collateral such as business cards, along with aiding the company's rebranding
- [Manuelina Culinary - Food | Education](https://marketingeyedallas.com/portfolio/manuelina-culinary-food-education/) - Manuelina Culinary is an Italian culinary program that provides a culmination of knowledge from professionals who are the top in their field and are continually updated to accommodate a highly competitive and forever changing industry. Each program is rooted in culture, science and creativity while concentrating on the basic principles of taste texture and flavor. Each
- [LaManna Direct - Retail](https://marketingeyedallas.com/portfolio/lamanna-direct-retail/) - LaManna Supermarket prides itself on providing its customers with old fashioned customer service as it comes from the heart and not from a manual. LaManna is Australia’s largest 100% Australian grown fruit & vegetable market, offering meat, deli, seafood, bakery, patisserie and groceries. Committed to bringing the finest fresh produce to the people of Melbourne
- [Infoactiv - Technology | eWaste](https://marketingeyedallas.com/portfolio/infoactiv-technology-ewaste/) - Infoactiv is a tailored end-to-end eWaste management solution organisation that provides free e-Waste pick-up and recycling services for a variety of organisations. Infoactiv’s scope of business is built around providing value-added solutions to organisations that deliver significant financial, brand and environmental benefits. Marketing Eye worked with Infoactiv to produce a collection of whitepapers aimed at
- [FanQuest Nation - Fandom | Live and Virtual Convention Events](https://marketingeyedallas.com/portfolio/fanquest-nation-fandom-live-and-virtual-convention-events/) - FanQuest Nation exists to increase visibility to select fandoms in the film, television, and cosplay spaces, with a distinct focus on the horror genre. Based in Dallas, Texas, FanQuest hosts exclusive, signature events (live and virtual) that are built to bring people together and share in an unforgettable experience that immerses attendees in a featured
- [Landlord Protection & Collection - Professional Services](https://marketingeyedallas.com/portfolio/landlord-protection-collection-professional-services/) - Landlord Protection Group design insurance policies to help financially protect landlords for some of the common risks associated with renting their investment property. LPG work to ensure landlord insurance provides protection for some of the tenant-related risks that may not be covered by standard Building Insurance, including damage caused by tenants' visitors and friends. The
- [Jesi - Technology](https://marketingeyedallas.com/portfolio/jesi-technology/) - JESI is a trusted Australian software provider whose solutions tackle the issues created by a remote and geographically dispersed workforce. The Global Health Crisis in 2020 took this to another level when workers across Australia and the globe were forced to operate remotely from home. This tasked organisations with a new level of logistical difficulty,
- [My Boutique Cosmetic Injection Specialist - Retail | Beauty](https://marketingeyedallas.com/portfolio/my-boutique-cosmetic-injection-specialist-retail-beauty/) - My Boutique consists of a team of medical professionals delivering outstanding cosmetic results across greater Sydney. My Boutique’s medical professionals have over 60 years of combined experience and receive ongoing training on new advancements and techniques within the cosmetic injection industry. With outstanding hygiene and health standards above and beyond the national standard, My Boutique
- [Yusen Logistics - Logistics](https://marketingeyedallas.com/portfolio/yusen-logistics-logistics/) - Yusen Logistics has been servicing the logistics industry in Australia for 25 years with a presence in all major states. Their capabilities include international freight forwarding, importing and exporting specialists. The design strategy behind Marketing Eye’s ideology was to help present Yusen Logistics information in an education, interesting and informative manner, which was achieved through
- [Bathtime Bathrooms - Building Supplies | Stone Tiles](https://marketingeyedallas.com/portfolio/bathtime-bathrooms-building-supplies-stone-tiles/) - After consulting with Bathtime Bathrooms, Marketing Eye designed a marketing strategy that suited their business. Firstly, a user-friendly website enabling clients to gain quotes, book design consults and showcase previous completed work by the company was designed and implemented. Secondly, with continuous support and creation of assets through company brochures, business cards, website design and
- [Visa Global Logisitcs - Logistics](https://marketingeyedallas.com/portfolio/visa-global-logisitcs-logistics/) - One of Australia’s largest privately-owned international freight forwarding companies Visa Global Logistics, their primary focus is on fully integrated solutions along the entire supply chain. As the outsourced marketing department, a strategy was executed by Marketing Eye, focusing on design strategy. This was implemented with marketing assets such as business cards, brochures and application forms,
- [C.L. Services - Logistics](https://marketingeyedallas.com/portfolio/c-l-services-logistics/) - C.L Services is an established 3PL supply chain service, based in Dallas, Texas, with a competitive edge, their trademarked Prosponsive® logistics. Having been around for more than two decades, C.L. Services prides itself on its unique approach to 3PL services. Strong relationships, quality customer care, and leading TMS technology have led C.L. Services to become
- [Your Business Momentum - Technology](https://marketingeyedallas.com/portfolio/your-business-momentum-technology/) - Your Business Momentum is an advisory and consultancy firm providing tailored business solutions to help businesses improve their performance. Beyond just recommendations, Your Business Momentum utilises strategic business coaches to help businesses identify their strategy for growth and develop tailored solutions to implement it from within. Marketing Eye worked with Your Business Momentum to develop
- [Atlas Stone and Tile - Building Supplies | Building Materials | Natural Stone](https://marketingeyedallas.com/portfolio/atlas-stone-and-tile-building-supplies-building-materials-natural-stone/) - Atlas Tile and Stone supplies a large range of stone and tile to commercial and domestic projects. Sourcing suitable high-quality natural stone for architects, interior designers, developers, builders or home renovators, they ensure that they can meet the needs of any project. Atlas needed an outsourced marketing team to help them launch their brand. As
- [Lokaway - Storage - Gun Safety](https://marketingeyedallas.com/portfolio/lokaway-storage-gun-safety/) - Lokaway provides security for commercial safes and has designed their own patented technology the ‘Swing’n’Slide’ which stops any prying intrusion. The Victorian-based company provide secure services for gun and commercial safes and toolboxes and are expanding into the North American market. Marketing Eye worked with Lokaway to complete market research and design a full range
- [Lucas' Paw Paw - Health | Medical | Consumer | Products](https://marketingeyedallas.com/portfolio/lucas-paw-paw-health-medical-consumer-products/) - Lucas’ PaPaw is a topical treatment for minor open wounds that helps to soothe and heal the skin. The treatment is created from fresh papaya and made in Queensland, Australia. Lucas’ Papaw needed a partner that could deliver a strong marketing and branding campaign, so we helped deliver a strategy to meet those needs. The
- [Principal Partners - Financial Planning](https://marketingeyedallas.com/portfolio/principal-partners-financial-planning/) - As a leader of guided wealth, they needed a leading marketing strategy that would differentiate their services, from other financial services in Melbourne. Principal Partners provide flexible and strategic financial plans and services to help grow the financial position of clients. Marketing Eye developed marketing assets to help reposition themselves to their desired clients. The
- [Chemstore Group - Waste Management and Sustainability](https://marketingeyedallas.com/portfolio/chemstore-group-waste-management-and-sustainability/) - Chemstore Group is Australia's most recognizable chemical storage company providing tanks for waste water treatment plants and any chemical storage requirements companies may have. They manufacture locally a wide range of tanks in New South Wales. Marketing Eye is their outsourced marketing department providing deliverables like a marketing strategy, graphic design, brochures, advertising, branding, lead
- [Carry A Book - Dating App](https://marketingeyedallas.com/portfolio/carry-a-book-dating-app/) - Carry A Book is a newly launched app connecting book lovers, based on their preferences. In order to build the brand, Marketing Eye engaged in marketing and design assets and concepts by gaining feedback from the app and developing a new website. The implementation of search engine optimization has also been strategized as part of
- [Stacey Moran - Political Campaign](https://marketingeyedallas.com/portfolio/stacey-moran-political-campaign/) - Stacey Moran is a homeware buying and product management specialist, mother and Stonnington local who ran for local council election for Stonnington Council’s South Ward in October 2020. Stacey is a strong advocate for decreasing housing rates, quick and transparent local government responses, better park maintenance and reviving Chapel Street. Marketing Eye was able to
- [Greenwave Bioscience](https://marketingeyedallas.com/portfolio/greenwave-bioscience/) - Greenwave Bioscience™ exists to elevate cannabinoid regulation to a science. Greenwave applies the science of their Bioscience Array Matrix™ (B.A.M.) and Greenbridge Wholesale™ certification tests to deliver quality, scalability, and reliability in hemp-derived CBD. Greenwave needed to create brand awareness so the outsourced marketing team at Marketing Eye designed and developed a website. In order
- [Danterr - Building Supplies](https://marketingeyedallas.com/portfolio/danterr-building-supplies/) - Danterr is a national concrete and construction products supply company, providing products that are meeting Australia infrastructure and public work's needs. Their sphere of influence includes public transport initiatives, major road upgrades, transport tunnels, sporting venues, wind farms, bridges, and rail lines. Danterr researches and investigates the nature and requirements of each individual project, working
- [Minimalistic Magazine - Publishing](https://marketingeyedallas.com/portfolio/minimalistic-magazine-publishing/) - Minimalistic Magazine is a Melbourne-based, quarterly magazine and startup focusing on interior design, architecture, and art. As part of the outsourced marketing efforts from Marketing Eye, they worked collaboratively to develop a branding strategy that included a name and logo. As part of the design element, the magazine layout and website were designed by Marketing
- [Brands for Good - Online Retailer](https://marketingeyedallas.com/portfolio/brands-for-good-online-retailer/) - Brands for Good was an online ethical e-tailer which had a curation of the best range of ethical items to purchase. Their proceeds also benefited charities that need funding. Marketing Eye engaged with Brands for Good to help with their overall marketing strategy. The e-tailer needed to create brand awareness so the outsourced marketing team
- [Lovesilk - Consumer Products](https://marketingeyedallas.com/portfolio/lovesilk-consumer-products/) - Lovesilk was founded in Sydney when the owner was unable to find an affordable, high-quality silk pillow. After realising the gap in the market, she created her own. Due to the success of the brand, there has been an extension of its products from its original pillowcase to a fitted cot and bassinet sheets to
- [Mountain Top - Automotive | Consumer Products](https://marketingeyedallas.com/portfolio/mountain-top-automotive-consumer-products/) - Mountain Top is a supplier of customised ute covers and accessories. They allow users to get optimal style and functionality out of their ute with quality assured and tested products. Mountain Top work with car manufacturers to ensure that their product can meet the exclusive needs of the produced utes. Marketing Eye completed an in-depth
- [Inoko - Consumer Products | Interior Design](https://marketingeyedallas.com/portfolio/inoko-consumer-products-interior-design/) - Inoko brings you hand poured soy candles in an array of luxury fragrances. Held in stunning marble, timber or concrete vessels, Inoko candle refills are designed to be replaced at the end of the candle’s life. This ensures that your timelessly beautiful candle vessel will last you a lifetime. Marketing Eye used their expert team
- [Stradbroke - Hospitality](https://marketingeyedallas.com/portfolio/stradbroke-hospitality/) - Stradbroke Island Beach Hotel is a beautiful beachfront holiday destination offering guests accommodation, wedding packages, dining, functions and more. Located in the idyllic Stradbroke Island, Queensland and boasting some of the most relaxing and beautiful views a holiday destination could offer. Marketing Eye has worked closely with Stradbroke Island Beach Hotel to create a brand
- [485 Malvern - Professional Services](https://marketingeyedallas.com/portfolio/485-malvern-professional-services/) - Marketing Eye designed a portfolio book concept for the co-working space 485 Malvern, allowing businesses and creatives to have their own page and share their story. The 485 Malvern journey doesn’t end there either. Stay tuned!
- [MVO - Building Services](https://marketingeyedallas.com/portfolio/mvo-building-services/) - MVO Services is the leading commercial catering, refrigeration, electrical and air-conditioning business servicing the Wide Bay, Queensland area. Widely skilled, they can provide upgrades and supply and install anything from equipment to cold rooms. MVO Services discovered Marketing Eye’s team of leading logo designers from a past client referral. Marketing Eye completed a modern, geometric
- [Franchise Leaders Magazine - Publishing](https://marketingeyedallas.com/portfolio/franchise-leaders-magazine-publishing/) - The franchise sectors add more than 10% to Australia's GDP. The Franchise Leaders Magazine recognized how and who built the franchise industry in Australia, from the big names to the lesser-known individuals and paid homage to their work. Frandata is the company that commissioned Insomnia Pty Ltd to publish its inaugural magazine, with Marketing Eye
- [3 Point Capital](https://marketingeyedallas.com/portfolio/3-point-capital/) - 3Point Capital are a financial services firm specializing in residential and commercial property transactions. Operating out of Sydney, 3Point Capital have worked hard to develop a reputation for excellent brokerage and top-class customer service. Despite this, their previous marketing efforts failed to fully leverage their brand offering within their market. Operating within the ultra-competitive financial
- [Biosphere - Beauty | Cosmetics](https://marketingeyedallas.com/portfolio/biosphere-beauty-cosmetics/) - Biosphere USA delivers a personalized approach to skincare, equipping you with a greater understanding of how to preserve your natural beauty. Biosphere believes that natural ingredients are the key to showcasing your natural beauty. With their consultative approach, Biosphere is committed to providing the skincare solutions you need. Marketing Eye worked with Biosphere to create
- [Eastern DataComm - Communications | Safety](https://marketingeyedallas.com/portfolio/eastern-datacomm-communications-safety/) - Eastern DataComm provides organizations with a cost-effective and streamlined solutions to suit their unique needs and challenges. With Eastern DataComm's technology, they equip cleints to meet the demands of tomorrow – seamlessly. Eastern DataComm's solutions go beyond the features and the capabilities of the products they install. They work hard to provide customer experience by
- [Tellus - Waste Management | Sustainability | Public Listed](https://marketingeyedallas.com/portfolio/tellus-waste-management-sustainability-public-listed/) - Tellus Holdings is an infrastructure development company in the business of creating economic, social and environmental value from waste resources, salt and clay. Integral to Tellus is their mission to contribute to be a safer and cleaner Australian company. Marketing Eye is working with Tellus to transform their website and overall branding. As part of
- [Frandata - Professional Services and Franchise Services](https://marketingeyedallas.com/portfolio/frandata-professional-services-and-franchise-services/) - FRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights Marketing Eye developed a personalized strategy that consisted of new brand collateral and email marketing campaigns to increase brand awareness and increase lead generation.
- [Ultima Building Group - Building and Construction](https://marketingeyedallas.com/portfolio/ultima-building-group-building-and-construction/) - Ultima Building Group is a luxury building and construction company based in the Sydney Metro area specializing in new home builds, renovations, and extensions. The husband and wife duo behind the group has 18 years of experience and focuses on all parts of a build, from council plans to interior design. Ultima Building Group needed
- [Lissy Abrahams](https://marketingeyedallas.com/portfolio/lissy-abrahams/) - Lissy Abrahams is a trained family physiotherapist with a family practice called Heath Group. Heath Group contains a group of trained professionals that really care about the outcomes they get from their clients. Lissy has created several online courses to help couples navigate the many changes they will face in relationship including transition, trauma and
- [CURA™ Forecasting](https://marketingeyedallas.com/portfolio/cura-forecasting/) - CURA™ Forecasting is a purpose-built solution that consolidates relevant cost data from one or more source systems to address complex enterprise forecasting requirements and achieve many organizational objectives. CURA™ Forecasting partnered with Marketing Eye create completely new brand including logo and supporting marketing collateral. CURA™ Forecasting's brand properly reflects the cutting-edge and purposely built technology
- [Boulder Video](https://marketingeyedallas.com/portfolio/boulder-video/) - Boulder Video is a one stop shop solution for Media Buyers, Media Sellers, Video Content Producers and Video Content Buyers. Boulder Video also help publishers generate surplus revenue without adding advertising inventory. Technology that opens up your video advertising to the world by delivering high quality female targeted content to publishers that quickly transforms your
- [Aunigma](https://marketingeyedallas.com/portfolio/aunigma/) - Aunigma Network Solutions Corp., a growing IT company headquartered in Dallas, Texas USA, was founded by veteran wireless communication entrepreneurs to address these challenges for new generation Internet Protocol (IP) connections. Auniga provides IT protection, privacy and performance at a level previously thought unattainable. Marketing working with Aunigma to do a complete brand refresh and
- [Scan-Rent - Building Services | Building Structures](https://marketingeyedallas.com/portfolio/scan-rent-building-services-building-structures/) - Scan-Rent Australia Pty Ltd was established to provide technical solutions and support for businesses across Australia. They pride themselves on their sales services, support, technical management and professional working team. Scan-Rent sells and rents man and material hoists, mast climbing work platforms and crane climbers, together with complete back-up support service.
- [Pemco Limited - Real Estate](https://marketingeyedallas.com/portfolio/pemco-limited-real-estate/) - Recognized for results proven to maximize the value of clients’ assets, PEMCO Limited operates with integrity; offering quality, customizable, real estate solutions to government, private and individual clients. They offer scalable solutions that maximize the potential value of the assets, having developed within the industry, acting as one of the front-runners in the asset management
- [Safeway - Consumer Products](https://marketingeyedallas.com/portfolio/safeway-consumer-products/) - As one of the largest grocery chains in the US, Safeway is proud to be a part of local communities, and our customers can always count on us for great prices on the freshest produce and meat, plus thousands of everyday lower prices down every aisle. With options for stores and delivery, Safeway caters to
- [Lean Partners - Consulting](https://marketingeyedallas.com/portfolio/lean-partners-consulting/) - Lean Partner’s mission is to be a partner in the journey to operational excellence, helping you achieve the highest possible levels of performance, profitability, shareholder value, and growth. Their focus is transforming organizational performance by inspiring leaders to stay ahead of the change curve through operational excellence by simultaneously leading cultural change and increasing efficiencies.
- [IPISC](https://marketingeyedallas.com/portfolio/ipisc/) - Intellectual Property Insurance Services Corporation (IPISC) is the pioneer and worldwide industry leader in intellectual property insurance. IPISC partners with insurance brokers, insurance agents, and clients to provide intellectual property litigation risk management solutions and services that protect our client’s products and intellectual property (i.e., patents, trademarks, copyrights, and trade secrets) rights by providing the
- [Little Sales Birdy - Fashion | e-Commerce](https://marketingeyedallas.com/portfolio/little-sales-birdy-fashion-e-commerce/) - Little Sale Birdy is all about bringing the power to the people by offering daily shopping deals. Access the latest sales from the best retailers, with custom software that scouts websites and delivers every single sale, as it happens, so customers can view all sale items from their home. Little Sale Birdy is serving dedicated
- [Alfex CNC Australia - Construction | Building Supplies](https://marketingeyedallas.com/portfolio/alfex-cnc-australia-construction-building-supplies/) - Alfex CNC Australia is proud to be Australia’s favourite machine tool supplier with a proven track record of industry leading support and service. Alfex offers a range of solutions from low cost options for the display, trophies and awards, signage and general engraving industries to high volume and high precision 3D engraving solutions for metal-based
- [Corobot](https://marketingeyedallas.com/portfolio/corobot/) - CoroBot is an innovative robotics platform and kit that can be used for middle school and high school science, technology, engineering and math (STEM) programs, and for university research and education programs. STEM educators and university researchers are looking for affordable, open and scalable platforms on which they can develop mobile robot applications in order
- [Bob Muscat](https://marketingeyedallas.com/portfolio/bob-muscat/) - Bob Muscat is a leadership author, coach, speaker and former Fortune 50 executive. For 18 years, Bob has specialized in reinventing businesses, taking unloved product lines and making them simple, thoughtful, and highly successful enterprises. He is the founder of Muscat & Company, which delivers workshops to help business leaders focus their business, and get
- [Cirrus Networks - Health | Pharmaceutical](https://marketingeyedallas.com/portfolio/cirrus-networks-health-pharmaceutical/) - Cirrus Networks offers a range of solutions to help your businessbecome more streamlined, effective and cost efficient. They provide advanced diagnostic, monitoring and protection services, to ensure your networks and data are fully compliant and protected from threats that can include viruses, spam, denial of service attacks, direct hacking and others.
- [Papa Gusto - Food | Consumer Goods](https://marketingeyedallas.com/portfolio/papa-gusto-food-consumer-goods/) - Papa Gusto prides itself in being the freshest, tastiest and healthiest way to eat pizza. The Sydney-based pizza restaurant makes their dough fresh daily, never freezing or partially baking. Their success stems from a history of high quality, fresh ingredients and outstanding customer service.
- [ECM - Technology | Consulting](https://marketingeyedallas.com/portfolio/ecm-technology-consulting/) - ECM was founded by industry subject matter experts in technology development, consulting, document management, commercial print, promotional marketing and supply chain solutions. The company enables individuals to work on what they do best, selling their goods or services while ECM manages the functions needed to deliver best in class resources in a timely and cost
- [Midsouth Benefits - Insurance](https://marketingeyedallas.com/portfolio/midsouth-benefits-insurance/) - Midsouth Benefits has been Texas’s Trusted Source for Insurance Needs for More Than 23 Years. They are an Independent Benefits Planning Company, meeting not only employee benefits insurance needs but also providing employee benefits consulting services. Midsouth Benefits prides themselves on being extremely proactive and work to ensure that their clients’ premiums and plan design
- [At One - Food | Consumer Goods](https://marketingeyedallas.com/portfolio/at-one-food-consumer-goods/)
- [Metnology -  Technology | Software](https://marketingeyedallas.com/portfolio/metnology-technology-software/) - Metnology is an IT consulting firm with a focus on customer experience and support. Metnology empowers businesses technical teams and outfit them with the tools they need to succeed. Some of the many services that Metnology offers are java-based frameworks, open-source technologies , cloud-based development, end-to-end integration, networks and systems security and database and warehouse
- [Smarter Kitchens Smarter Bathrooms - Home Renovation](https://marketingeyedallas.com/portfolio/smarter-kitchens-smarter-bathrooms-home-renovation/) - Smarter Bathrooms is regarded as the leading bathroom renovator in Melbourne. With over 1500 completed projects and more than fifteen years’ experience specializing in bathrooms, we have the proven expertise to deliver a quality renovation.
- [Euro Image Smash Repair - Automotive Repair](https://marketingeyedallas.com/portfolio/euro-image-smash-repair-automotive-repair/) - Euro Image Smash Repairs are an established and reputable repairer with over 15 years experience. We pride ourselves on delivering positive outcomes and great customer service. We guarantee quick turnover as well as high quality repairs and mechanical services.
- [Nature's King - Health | Consumer Goods](https://marketingeyedallas.com/portfolio/natures-king-health-consumer-goods/) - Health Sharing Group Pty Ltd, registered with ASIC in Oct 1989, is a Sydney-based wholesaler devoted to the development and promotion of Australian-made products. HSG’s insistence on creativity and quality has resulted in HSG becoming the fastest-growing player in this industry.
- [Hillyer Legal - IP Litigation | Consulting](https://marketingeyedallas.com/portfolio/hillyer-legal-ip-litigation-consulting/) - Hillyer Legal provides best in class services across all sectors of intellectual property law. Hillyer Legal offers legal assistance in a wide range of industries dealing with a plethora of intellectual property concerns. Marketing Eye partnered will Hillyer Legal to complete a full overhaul of their website to make it more modern and user friendly
- [Foresee Consulting - Consulting](https://marketingeyedallas.com/portfolio/foresee-consulting-consulting/) - Foresee Consulting is a capital project portfolio management consulting firm with extensive on-the-job project management and project controls experience and a passion for technology. We revolutionize the delivery of projects by implementing state-of-the-art work environments where project teams communicate and collaborate through structured workflows designed to address each client’s preferred project delivery approach. Foresee is
- [Good Shepherd Clinic - Not for Profit](https://marketingeyedallas.com/portfolio/good-shepherd-clinic-not-for-profit/) - The Good Shepherd Clinic is a healthcare provider, that offers free primary medical care to those uninsured and have limited financial support within Clayton County. Good Shepherd believes in equality surrounding healthcare and assert that no individual should have to go without healthcare services. By providing those in need with universal access to healthcare, Good
- [Parts Plus](https://marketingeyedallas.com/portfolio/parts-plus/) - Parts Plus is a leading auto parts recycling group in Australia. They recognized the need to rejuvenate their brand identity and accurately showcase their extensive inventory. Marketing Eye stepped in with a comprehensive marketing strategy, focusing on a website redesign to meet their evolving needs. The revamped website not only showcases Parts Plus's extensive range
- [FrameCo - Building Services | Building Structures](https://marketingeyedallas.com/portfolio/frameco-building-services-building-structures/) - Referred by brethren company Entegra, Marketing Eye was able to provide FrameCo with a full suite of outsourced marketing services as FrameCo worked to redefine their new brand. From a 12-month marketing and communication strategy, website design, Search Engine Optimization (SEO), logo design, email campaigns, blogs, brochures, video direction, to social media and lead generation,
- [Morrows - Finance | Technology](https://marketingeyedallas.com/portfolio/morrows-finance-technology/) - Morrows is a well established financial service provider in Melbourne. Macquarie bank referred our services, so we could rebrand and reposition their online presence. Morrows needed a new image that suited the industries they provide to being; strategic, legal, and structural industries. Marketing Eye has developed a marketing strategy that filled their needs, by redesigning
- [Decisionlink - Sales | Technology](https://marketingeyedallas.com/portfolio/decisionlink-sales-technology/) - DecisionLink ValueCloud® is the first enterprise-class value application for sales, marketing, and customer care. We enable sellers to be “smart about their accounts and specific about their value”. ValueCloud® automates the processes required for our customers to quantify, articulate and defend the competitively differentiated value of their solutions for each prospective buyer. In just a
- [IAMC - Networking Association](https://marketingeyedallas.com/portfolio/iamc-networking-association/) - IAMC is the leading industrial and manufacturing real estate trade association, offering dynamic professional development, networking opportunities and endless resources for its members in the U.S. and abroad. If you manage manufacturing and distribution properties, you need to know about IAMC. Marketing Eye has worked with IAMC to create a new brand strategy that includes
- [FrameCo - Building Services | Building Structures](https://marketingeyedallas.com/portfolio/frameco-building-services-building-structures-2/) - Referred by brethren company Entegra, Marketing Eye was able to provide FrameCo with a full suite of outsourced marketing services as FrameCo worked to redefine their new brand. From a 12-month marketing and communication strategy, website design, Search Engine Optimization (SEO), logo design, email campaigns, blogs, brochures, video direction, to social media and lead generation,
- [Fiscal Solutions - Finance](https://marketingeyedallas.com/portfolio/fiscal-solutions-finance/) - Fiscal Solutions' team works closely with family offices and their professional advisors to support and implement plans aligned with family goals so that our clients can spend their time where it matters most. From accounting and administrative services to financial consulting, Fiscal Solutions provides completely independent financial insight and support at the highest level. Marketing
- [AllHealth Choice - Healthcare](https://marketingeyedallas.com/portfolio/allhealth-choice-healthcare/) - AllHealth CHOICE is the premier health monitoring and support service company that provides assistance for your loved one. AllHealth CHOICE enables people to live independently in their own homes for as long as possible, using integrated technologies with compassionate and qualified healthcare professionals. Marketing Eye worked with AllHealth CHOICE on creating a modern and sleek
- [Horan and Bird - Solar Energy | Technology](https://marketingeyedallas.com/portfolio/horan-and-bird-solar-energy-technology/) - Horan and Bird is a subsidiary of Origin Energy and specialize in providing energy solutions and services. Horan and Bird needed the expertise of Marketing Eye to develop a new website. As part of a marketing strategy, the redesign of the website was to match a key component and key message of Horan and Bird,
- [The World Incubator - Not for Profit](https://marketingeyedallas.com/portfolio/the-world-incubator-not-for-profit/) - The World Incubator is a not-for-profit business incubator based in Wherry House, Charters Towers. Modelled on incubators in the USA, the philosophy of The World Incubator is to develop business ideas and take them to the world, employing local people. The World Incubator aims to help local communities in the Charters Towers region grow their and start-up
- [Entegra - Signature Structures](https://marketingeyedallas.com/portfolio/entegra-signature-structures/) - Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the
- [Yoga Australia - Not for Profit](https://marketingeyedallas.com/portfolio/yoga-australia-not-for-profit/) - Yoga Australia develops, promotes and supports yoga teachers and educates the community on the benefits of practicing yoga. The outsourced marketing efforts of Marketing eye were a complete marketing, branding and design overhaul, concentrated on communication, awareness, and retention of members. This was executed through a redesign of their website, event marketing and leveraging relationship
- [Esq - Healthcare Marketing](https://marketingeyedallas.com/portfolio/esq-healthcare-marketing/) - ESQ Clinic is a plastic surgery and skin clinic specializing in male services, but also providing services to females. Their branding conveys luxury and style and at the heart of their brand they are committed to guiding and tailoring treatments to ensure that people can look and feel their best. Marketing Eye has created social
- [Atone - Skincare - Cosmetics](https://marketingeyedallas.com/portfolio/atone-skincare-cosmetics/) - Atone Lifestyle Salon provides effective skincare solutions to meet their clients financial and lifestyle needs. They strive to inform and educate their clients, not just sell products, but also raise awareness about their skin and the world of cosmeceuticals. Marketing Eye created multiple email and social media campaign to help boost Atone's traffic and overall
- [Lionhouse - Financial Management | Consulting](https://marketingeyedallas.com/portfolio/lionhouse-financial-management-consulting/) - LionHouse is a consultancy service that provides tailored solutions to RTOs (Registered Training Organisation) across Australia. By providing a range of RTO consulting services and outsourcing solutions, LionHouse is improving industry standards and giving confidence to RTOs to operate. LionHouse aims to support an ethical and sustainable VET sector and help it flourish. LionHouse approached
- [Auscontact - Contact Center - Technology - Software](https://marketingeyedallas.com/portfolio/auscontact-contact-center-technology-software/) - Case Study: Auscontact Driving the Industry Client: Auscontact Company Profile: Auscontact is a leading association dedicated to improving contact centers and customer experience in Australia. The organization serves as a platform for professionals in the industry to connect, share best practices, and access resources that enhance their knowledge and skills. Auscontact focuses on driving excellence,
- [Delivery Quote Compare - Logistics | Transport](https://marketingeyedallas.com/portfolio/delivery-quote-compare-logistics-transport/) - Case Study: Enhancing Branding, Website, and Collateral for Delivery Quote Compare by Marketing Eye Client: Delivery Quote Compare Company Profile: Delivery Quote Compare is a prominent logistics company based in Australia, specializing in connecting customers with a wide network of reputable courier and freight service providers. The company offers an innovative online platform that enables
- [Abbott Storage Systems - Storage | Technology](https://marketingeyedallas.com/portfolio/abbott-storage-systems-storage-technology/) - Case Study: Enhancing Branding, Collateral, Website, and SEO for Abbott Storage Systems Client: Abbott Storage Systems Company Profile: Abbott Storage Systems is a reputable provider of storage solutions based in Australia. With a wide range of products and services, including pallet racking, shelving systems, and warehouse design, Abbott Storage Systems has established itself as a
- [Utility Software Services - Technology | Utilities](https://marketingeyedallas.com/portfolio/utility-software-services-technology-utilities/) - Utility Software Services, a consulting firm specifically for energy retailers. They service all businesses from start-up to well established firms, by providing back and front office functions of the business as well as energy consulting and transformation services. Utility Software Services engaged with Marketing Eye to help them move to a new direction by engaging
- [Access Rehabilitation Equipment - Medical Supplies](https://marketingeyedallas.com/portfolio/access-rehabilitation-equipment-medical-supplies/) - Access Rehabilitation Equipment is a well established Australian business based in Victoria, supplying quality rehabilitation equipment for aged care and disabled persons, for over 20 years. Marketing Eye, helped by developing brand awareness with the design of a new logo and print materials, such as business cards, catalogues, and magazine advertising. The brand awareness strategy
- [Matrix Surgical - Medical Supplies](https://marketingeyedallas.com/portfolio/matrix-surgical-medical-supplies/) - Matrix Surgical is a surgical and medical equipment supply company based in Melbourne with over 20 years of industry experience. They ensure that quality and price are at the forefront of their mission. The marketing initiatives undertaken by the outsourced marketing team at Marketing Eye were to create meaningful content that will engage users and
- [H.W. Woods - Pharmaceutical Marketing](https://marketingeyedallas.com/portfolio/h-w-woods-pharmaceutical-marketing/) - H.W. Woods has been assisting Australians with sleeplessness for over 80 years. Primarily focusing on pharmaceutical sleeping aids for insomniacs. Marketing Eye helped deliver a design strategy by providing artwork for brand awareness campaigns which promoted the availability of assistance for sleep aid products. Some of the print assets developed included posters, flyers, digital and
- [Agestrong Physio - Medical Services](https://marketingeyedallas.com/portfolio/agestrong-physio-medical-services/) - Committed to care and compassion, Agestrong Physio needed a partner that could implement a new tone of voice and marketing strategy that matched their brand ideology. The outsourced marketing department at Marketing Eye used their creative expertise to, design a new brand logo and transform their website. The tailor-made marketing efforts of Marketing Eye matched
- [GP Graders - Agriculture | Technology | Machinery](https://marketingeyedallas.com/portfolio/gp-graders-agriculture-technology-machinery/) - GP Graders is the leading suppliers of fresh produce grading, sorting and packing machinery. They provide turnkey solutions and a complete range of sorting and grading machinery. Marketing Eye has engaged in a long-standing partnership with GP Graders and provided them with a strong marketing strategy and solution. As part of this relationship, Marketing Eye
- [Deposit Power - Property Management](https://marketingeyedallas.com/portfolio/deposit-power-property-management/) - Deposit Power is Australia's leading provider of deposit guarantees. Purchase a Home or Investment Property without having to use your own money. Marketing Eye worked with Deposit Power by creating uniquely designed collateral with strong brand messaging to help them stand apart from other investment property companies in the sector.
- [Recruitment At Work - Recruitment](https://marketingeyedallas.com/portfolio/recruitment-at-work-recruitment/) - For years companies have trusted Recruitment At Work to find the very best talent. Recruitment At Work ranges from general laborers to corporate executives, providing businesses with the resources and staffing solutions the need. Recruitment at Work needed a marketing partner to develop a marketing strategy that reflected their modern approach to doing business. Marketing
- [Nudge Accounting - Professional Services - Accounting](https://marketingeyedallas.com/portfolio/nudge-accounting-professional-services-accounting/) - Nudge Accounting provides offers online accounting packages as an affordable end-to-end solution for small businesses and start-ups. Based in Pyrmont NSW, Nudge Accounting’s team of Chartered Accountants ensure your finances are managed efficiently with efficient online systems, cloud storage and a dedicated client success manager. Nudge also offers business improvement process reviews, taxation services and
- [CHS Healthcare - Healthcare Services](https://marketingeyedallas.com/portfolio/chs-healthcare-healthcare-services/) - CHS Healthcare designs, supplies and installs patient lifting and healthcare equipment Australia-wide. Their solutions are important for a range of industries including hospitals, aged care, education, community, supported accommodation and residential living. Marketing Eye redesigned the CHS Healthcare website, which incorporated new industry-specific pages, case studies and testimonials. They also needed help with creating brand
- [DentiCare - Medical Supplies](https://marketingeyedallas.com/portfolio/denticare-medical-supplies/) - DentiCare provides payment plans for dental and orthodontic practices all around Australia. DentiCare found that 61% of patients use Denticare as a payment option because 79% of Australians can’t afford dental work. The marketing collateral created by Marketing Eye included ’12 days of Christmas’ campaign and assets such as brochures, flyers, EDMs, business cards, and
- [Homestone - Building Supplies | Stone](https://marketingeyedallas.com/portfolio/homestone-building-supplies-stone/) - Homestone is a leading importer, retailer and wholesaler of high-quality natural stone products. Specialising in the supply of the highest quality materials and products sourced from Australia and the world, Homestones clients include developers, architects, interior designers, pool builders and the public. Marketing Eye was engaged by Homestone to design and develop their new website.
- [PKF - Accountants | Business Services | Professional Services | Legal](https://marketingeyedallas.com/portfolio/pkf-accountants-business-services-professional-services-legal/) - PKF Integrity is a division of the PKF Group. The company provides information, solution and advice to both the public and private sectors to make informed decisions in the following areas of expertise; risk and legislation advisory, due diligence and forensic investigation services. As the outsourced marketing team, Marketing Eye has created marketing collateral that
- [Tuff Stuff - Building Supplies and Construction](https://marketingeyedallas.com/portfolio/tuff-stuff-building-supplies-and-construction/) - Based in Melbourne & Sydney, Tuff Stuff manufactures undercarriage components. Tuff Stuff provides a full range of premium undercarriage products for crawler earthmoving equipment across Australia. Promising to deliver best-value products instead of cheap prices, Tuff Stuff is a one-stop-shop for reliable products providing customers with the best experience when it comes to sourcing undercarriage parts.
- [Magma Capital - Finance](https://marketingeyedallas.com/portfolio/magma-capital-finance/) - Magma Capital Advisory provides debt capital, risk management and treasury solutions to corporates, government and quasi-government entities. Magma is driven by an independent, expert and holistic approach to corporate finance, offering a full range of advisory services in all facets of debt strategy and financing, risk management and treasury. Magma prides itself on its reputation
- [Hoverscape - Technology](https://marketingeyedallas.com/portfolio/hoverscape-technology/) - Hoverscape is Australia's premier drone data provider, utilizing drone technology to capture the highest quality data. Hoverscape captures imagery of their client's assets through the latest drone technology to conduct thorough and robust inspections. With the needs of its customers at the heart of what Hoverscape does, Hoverscape needed a brand overhaul that would reflect
- [Tourism Authority of Thailand - Tourism](https://marketingeyedallas.com/portfolio/tourism-authority-of-thailand-tourism/) - Thailand is a well-known tourist hot spot, with over 39 million visitors each year. However, it hasn't always been so popular and the Tourism Authority of Thailand needed a new approach to increase those numbers. As the outsourced marketing department, Marketing Eye created a branding strategy for enticing tourists to visit. The strategy focused on
- [KB Constructions - Building Supplies and Construction](https://marketingeyedallas.com/portfolio/kb-constructions-building-supplies-and-construction/) - KB Building Group service a niche market of controlled environment solutions, specializing in cold storage facility manufacturing. Their industry-leading ‘one-stop-shop’ for cold storage designs for any industry and priding themselves with an eye for detail. Through matching KB Constructions eye for detail, the marketing strategy involved a branding redesign of marketing assets such as business
- [Koonyum Range Retreat - Tourism](https://marketingeyedallas.com/portfolio/koonyum-range-retreat-tourism/) - Byron Bay is one of the most popular beach destinations in Australia. Located within this destination is the luxury accommodation and venue hire Koonyum Range Retreat. In order to not be lost in the noise of Byron’s multitude of accommodation listings, Marketing Eye, was approached to help with the digital campaigns and deliver a strategy
- [We Build It - Building Supplies and Construction](https://marketingeyedallas.com/portfolio/we-build-it-building-supplies-and-construction/)
- [Jarrett Builders - Building and Construction](https://marketingeyedallas.com/portfolio/jarrett-builders-building-and-construction/) - Based in central Queensland, Jarrett Builders specializes in civil, light commercial and residential construction and renovation. Their vast portfolio boasts a range of civil and complex projects, inclusive of mining sites. As the outsourced marketing department, Marketing Eye coordinated and implemented a marketing strategy that involved new asset creation of marketing collateral pieces like brochures
- [Kaleidoscope Construction & Building Consultancy - Building and Construction](https://marketingeyedallas.com/portfolio/kaleidoscope-construction-building-consultancy-building-and-construction/) - Kaleidoscope Construction and Building Consulting are a locally owned licensed builder and renovation expert servicing Sydney. With expertise in carpentry and joinery, they offer all-around building services, from conception and design to completion of the build. Kaleidoscope needed a comprehensive marketing campaign to drive customer engagement and increase brand awareness. Marketing Eye was hired to
- [Willis Bros. Marble and Granite - Building Supplies](https://marketingeyedallas.com/portfolio/willis-bros-marble-and-granite-building-supplies/) - Based in Carrara, Gold Coast and Campbellfield, Melbourne. Willis Bros are the experts in marble and stone benchtops, perfecting and engineering custom designs. They pride themselves on sourcing the best natural and engineered stones at competitive prices. Marketing Eye have been the outsourced marketing department helping perfect their online presence through website redesign and online
- [Heritage Group - Aged Care](https://marketingeyedallas.com/portfolio/heritage-group-aged-care/) - Heritage Care Group is a Victorian-based state of the art aged care provider, with homes located in both Sydney and Melbourne. As part of the outsourced marketing strategy delivered by Marketing Eye, the focus was branding, lead generation, website design, social media, SEO, and brand awareness. These focal points were executed with billboard promotion, business
- [Baptist Community Services - Aged Care - Not for Profit](https://marketingeyedallas.com/portfolio/baptist-community-services-aged-care-not-for-profit/) - Baptist Community Services is a leading not-for-profit aged care organisation that has been serving the elderly and individuals living with disadvantages for over 75 years. Focusing on supporting strong and caring communities that concentrate on improving personal wellbeing and quality of life. Marketing Eye worked with Baptist Community Services to enhance their brand image and
- [Quest Sanctuary Lakes - Aged Care - Not for Profit](https://marketingeyedallas.com/portfolio/quest-sanctuary-lakes-aged-care-not-for-profit/) - Quest Sanctuary Lakes is a nonprofit, aged care organization based in Victoria, Australia. They provide care for older and aging people with a state of the art facility and fully-trained staff to meet the needs of their clients. In order to reach generate leads and grow the business, Quest Sanctuary Lakes hired Marketing Eye as
- [Element IP - Legal Firm Marketing](https://marketingeyedallas.com/portfolio/element-ip-legal-firm-marketing/) - Element IP is a premier boutique intellectual property law firm. Created specifically to service the needs of users of the US patent system, Element IP combines extensive experience in patent procurement, counselling, licensing, post-grant proceedings, and litigation with innovative technology and staffing solutions to provide clients with high-quality work product in a cost-effective and efficient
- [Osler - Health | Medical | Technology](https://marketingeyedallas.com/portfolio/osler-health-medical-technology/) - Osler is an innovative performance measurement and benchmarking platform. Facilitating clinical activity, progression and responses, Osler is a truly disruptive training technology for the medical field. The future of acute healthcare is digital and Osler’s technology is symptomatic of this trend. Healthcare relies on training and Osler is making medical education more hands-on and more
- [Health Cert - Medical | Education](https://marketingeyedallas.com/portfolio/health-cert-medical-education/) - HealthCert International is a global organization in the healthcare industry that is dedicated to achieving better patient outcomes through comprehensive GP education and universal access to diagnosis and treatment. They are seeking to improve access to the latest diagnosis and treatment of various medical conditions by teaching valuable skills, streamlining processes, and challenging outdated attitudes
- [Staebel - Healthcare](https://marketingeyedallas.com/portfolio/staebel-healthcare/) - Staebel is a brand new exclusive medical device and equipment wholesaler that supplies world-class products to pharmacies and other healthcare retailers. The Staebel brand is renowned for its innovative and high-quality product that increase the quality of life for the end-users. Staebel focuses on providing a quality selection of accessible and government compliant medical devices,
- [Waste Guard - Medical Supplies | Waste Management](https://marketingeyedallas.com/portfolio/waste-guard-medical-supplies-waste-management/) - WasteGuard is a trusted Australian distributor of complete sharps containers, consumable and waste disposal units to dispose of contaminants safely, minimizing the risk to the end-user and wider community. With the mission to provide businesses with guidance and innovative products for infection control, WasteGuard reached out to Marketing Eye as an outsourced marketing company. WasteGuard
- [Crystal Clear Ear - Healthcare Marketing](https://marketingeyedallas.com/portfolio/crystal-clear-ear-healthcare-marketing/) - Crystal Clear Ear is a dedicated ear cleaning clinic in various locations throughout Melbourne consisting of 16 Div 1 registered nurses. They have a specialized competitive edge, which is microsuction a gentle water-free removal of ear wax, dry skin and foreign debris from ears. Crystal Clear Ear hired Marketing Eye as an outsourced marketing agency
- [Work Life Well - Medical Services](https://marketingeyedallas.com/portfolio/work-life-well-medical-services/) - Marketing Eye worked with Work Life Well, a medical services company based in Australia to develop a marketing strategy that was designed to support and elevate their marketing efforts. Part of the Marketing Eye's strategy was to completely refresh the branding of Work Life Well to complement their modern approach to the medical field. The
- [Marlin Medical - Medical Supplies | Healthcare](https://marketingeyedallas.com/portfolio/marlin-medical-medical-supplies-healthcare/) - Marlin Medical are a medical and surgical device field supplier pursuing the most innovative manufactures and suppliers both internationally and domestically in Australia. By engaging with the outsourced marketing department of Marketing Eye, a rebranding strategy and positioning were implemented through, marketing assets such as brochures, flyers and EDMs. The website was redesigned to reposition
- [Healthcare Imaging Services - Medical Services](https://marketingeyedallas.com/portfolio/healthcare-imaging-services-medical-services/) - Healthcare Imaging Services had acquired many new domestics locations and needed a partner that could alert new clients to their affordable, experienced radiologist specialists. Through developing a new content strategy, Marketing Eye created informative billboards and marketing assets such as brochures which invoked a deep brand awareness, by informing clients of the services provided. The
- [Iris Medical - Medical Service - Healthcare](https://marketingeyedallas.com/portfolio/iris-medical-medical-service-healthcare/) - Iris Medical is a professional medical facility that does yearly health and medical tests on people who are invested in ensuring that their health remains at an optimum. As a medical services provider, Iris Medical needed a marketing strategy and branding that reflected its professional and modern approach to healthcare. Marketing Eye was employed to
- [Geelong Grammar - Education](https://marketingeyedallas.com/portfolio/geelong-grammar-education/) - Geelong Grammar is an educational institution that prides itself on providing an exceptional education to the youth of the greater Sydney region. Marketing Eye had the privilege of working closely with Geelong Grammar to develop greater brand awareness and recognition through the development of marketing campaigns focused on online learning and development. As part of
- [International Independent Medical Examiners - Healthcare and Medical](https://marketingeyedallas.com/portfolio/international-independent-medical-examiners-healthcare-and-medical/) - International Independent Medical Examiners are a team of medical and health allied professionals delivering independent and expert advice on the areas of personal injury, superannuation and disability insurance. The company needed a new tone of voice which Marketing Eye delivered, by launching a redeveloped website which related to the audience. From the marketing strategy to
- [Clear Speak - Education | Learning](https://marketingeyedallas.com/portfolio/clear-speak-education-learning/) - Clear Speak provides private tuition in speech and voice improvement, as well as training all aspects of personal communication styles. They enable clients to be able to communicate confidently and freely in the greater community. Clear Speak have developed their own trademarked method, to help students speak with a fluently British accent. Marketing Eye had
- [Bronte Kids - Childcare - Education](https://marketingeyedallas.com/portfolio/bronte-kids-childcare-education/) - Bronte Kids is a child development and care facility located on the Sydney shores of New South Wales. Bronte Kids provides a high-quality experience for all kids, that promotes a similar family atmosphere making them feel comfortable at all times. Over the years, Marketing Eye has worked with Bronte Kids to develop a marketing strategy,
- [Marketing Eye | Recruitment](https://marketingeyedallas.com/portfolio/marketing-eye-recruitment/) - Marketing Eye is a digital marketing agency known for being creative, fun and culture-savvy. From Friday lunches through to innovative ways to engage with employees, Marketing Eye's culture is incredible on many levels. As you would expect from a marketing agency, Marketing Eye has a uber cool office in the heart of South Yarra, Melbourne, Sydney
- [Doyle Bros - Waste Management](https://marketingeyedallas.com/portfolio/doyle-bros-waste-management/) - Doyle Bros is a responsible waste disposal and recycling company servicing Sydney’s commercial and industrial sector. With a unique point of difference being their MRF (Materials Recovery Facility), which diverts waste from landfill and has a strong green recycling approach. Doyle, Bros contacted Marketing Eye as they needed an outsourced marketing agency to create the
- [Outdoor Adventure Company - Education | Tourism](https://marketingeyedallas.com/portfolio/outdoor-adventure-company-education-tourism/) - Outdoor Adventure Company is a company that hosts corporate retreats, school camps, bushland weddings and a host of other events. For over 30 years, the company has been hosting educational and adventure programs conducted in natural bushland settings, allowing for clients to appreciate and connect with the great outdoors. Marketing Eye has been the outsourced
- [AllFlo - Building and Construction Services](https://marketingeyedallas.com/portfolio/allflo-building-and-construction-services/) - AllFlo Pumps & Equipment are a leading supplier of pumps and pump accessories for a wide range of industries, within Australia. They pride themselves on their custom solutions that deliver exceptional performance. AllFlo needed a marketing strategy that would match their reputable brand and enlisted on Marketing Eye as the outsourced marketing team. The marketing
- [Ontime Healthcare - Recruitment | Medical | Professional Services](https://marketingeyedallas.com/portfolio/ontime-healthcare-recruitment-medical-professional-services/) - Ontime Healthcare is a nursing agency in Victoria, providing nurse and home health care professionals to hospitals, aged care, correctional facilities, community and home services. Ontime Healthcare prides itself on training each client as an individual and creating tailor-made plans to meet the needs of the client with a nurse who can provide those solutions.
- [Lockwood Partners and Provide Group - Financial Services | Insurance](https://marketingeyedallas.com/portfolio/lockwood-partners-and-provide-group-financial-services-insurance/) - Established in 1922, Lockwood Partners is a leading firm of accountants providing expert advice in Accounting, Finance, Wealth, Insurance and IT. Lockwood Partners engaged Marketing Eye to build their brand, and as a result, Marketing Eye has created a detailed marketing strategy and a range of collateral, including their company brochure, which is now on-brand
- [Claremont - Financial Services](https://marketingeyedallas.com/portfolio/claremont-financial-services/) - Claremont is an industry financial leader, providing their clients tailor-made services for the full lifecycle management of their assets. Marketing Eye was engaged by Claremont Financial Planning to develop a new website, re-brand the company and develop marketing collateral, stationery and sales decks. Marketing Eye needed to help with Claremont’s digital campaigns and develop marketing
- [Steel Supplies - Steel Distributer and Manufacturer](https://marketingeyedallas.com/portfolio/steel-supplies-steel-distributer-and-manufacturer/) - For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that
- [Polyfabrics - Plastics Manufacturing](https://marketingeyedallas.com/portfolio/polyfabrics-plastics-manufacturing/) - Polyfabrics has been a client of Marketing Eye for a number of years. Commencing our relationship with a marketing workshop, followed by a marketing strategy, Marketing Eye has implemented everything from communications and marketing collateral design and development through to advertising and lead generation campaigns.
- [Origin Energy - Solar Energy and Sustainability](https://marketingeyedallas.com/portfolio/origin-energy-solar-energy-and-sustainability/) - Origin Energy is a well-known and well-established energy company, servicing Australia. They provide energy solutions for personal and business sectors and aim to be affordable, sustainable, smarter and easier for today, tomorrow, and the future. The solar energy division needed the help of an outsourced marketing team to deliver a 12-month marketing strategy that would
- [Hinchinbrook - Tourism](https://marketingeyedallas.com/portfolio/hinchinbrook-tourism/) - Located in tropical northern Queensland, Hinchinbrook has beautiful coastlines stretching for miles. This underrated and lesser-known area of the north is home to a world heritage national park filled with hiking areas, amazing fishing locations and unique wildlife. The Hinchinbrook Regional Council wanted to generate more tourism and create greater awareness of the local hideaway,
- [Elysian Energy - Energy](https://marketingeyedallas.com/portfolio/elysian-energy-energy/) - Elysian Energy are the Australian energy provider with a competitive difference, no shockingly high bills, just the same flat rate offering consistently low prices. The energy industry is quite monopolised in Australia, making it hard to break into when you’re a new or start up company, that’s why Elysian needed the help of an outsourced
- [Pietra Gallery - Natural Stone](https://marketingeyedallas.com/portfolio/pietra-gallery-natural-stone/) - Pietra Gallery is a Melbourne-based supplier of natural stone products which specialises in selecting and procuring natural stone from quarries around the world and supplying it within Australia. With extensive knowledge of an array natural stone quarries around the world, Pietra Gallery supplies world-class quality stones at a competitive rate. Pietra Gallery’s Melbourne Warehouse in
- [Standard Access |  Building Services](https://marketingeyedallas.com/portfolio/standard-access-building-services/) - Standard Access are industry experts in vertical access and hoisting solutions with a reputation for full-service provision. The company has a thirty-year strong history along with extensive training and hands-on experience across the renewables sector and permanent BMU installations and are able to provide complete engineered solutions. Marketing Eye was able to provide outsourced marketing
- [Applied Global Technologies](https://marketingeyedallas.com/portfolio/applied-global-technologies/) - AGT provides customized AV solutions that are designed to help organizations empower their teams with the tools to collaborate on their terms. AGT is able to provide custom solutions to meet any of the AV needs of your growing business. Marketing Eye worked with AGT to completely rehaul the design and content of their website
- [Hotline IT Pty Ltd](https://marketingeyedallas.com/portfolio/hotline-it-pty-ltd/)
- [ViewDS -  Technology | Software](https://marketingeyedallas.com/portfolio/viewds-technology-software/) - ViewDS Identity Solutions’ suite of innovative Identity and Access Management software products was conceived, designed and developed at the Telstra Research Laboratories in Melbourne, Australia. The company specializes in highly intelligent search directories, access and authorization management solutions and synchronization tools to enhance the existing product offerings for both value-added resellers and systems integrators.
- [Synch-Solutions - Technology | Consulting](https://marketingeyedallas.com/portfolio/synch-solutions-technology-consulting/) - Case Study: Enhancing Lead Generation through Strategic Branding Refresh Client: Synch-Solutions Partner: Marketing Eye Industry: Technology Integration and Consultancy Overview: In a rapidly evolving landscape where technology disruption is reshaping business paradigms, Synch-Solutions stands as a beacon of innovation and adaptability. With a legacy spanning two decades, the national technology consultancy, recognized as a certified
- [Jacoby Development - Property Development](https://marketingeyedallas.com/portfolio/jacoby-development-property-development/) - Case Study: Jacoby Development Company Profile: Jacoby Development is a prestigious real estate development firm based in Dallas, Texas. With over 40 years of experience, they are known for their commitment to sustainable real estate development and transforming industrial spaces into thriving mixed-use communities. Their flagship project, Atlantic Station, has become a hub for people
- [Killebrew - Property Development](https://marketingeyedallas.com/portfolio/killebrew-property-development/) - Nestled just minutes from Clarksville town centre; This exquisite community brings together everything a family would want. From access to public and private schools, to affluence eating and miles of walking tracks - Killebrew is without peer. Marketing Eye partnered with Killebrew create a complete brand package to launch the arrival of the new community.
- [NQE Conference - Not for Profit](https://marketingeyedallas.com/portfolio/nqe-conference-not-for-profit/) - The North Queensland Entrepreneurs Conference is ground-breaking, in that it brings together 18 speakers ranging from the top entrepreneurs in the world, through to Members of Parliament and Mayors of Councils. People that experienced this conference learned valuable information from top entrepreneurs that will improve their businesses or allow them to take the first step
- [Mash Technology -  Technology | Software](https://marketingeyedallas.com/portfolio/mash-technology-technology-software/) - Case Study: Transformation The Mash Technology Brand Client: The Mash Technology Group Challenge: The Mash Technology Group, an end-to-end Oracle Partner, faced the challenge of reinvigorating its branding and online presence. The company was known for its exceptional Oracle solutions but needed a fresh look, a new website, and updated collateral materials to reflect its
- [Kenter - Logistics](https://marketingeyedallas.com/portfolio/kenter-logistics/) - Case Study: Kenter's Rebranding Success - Boosting Brand Identity and Customer Engagement Client: Kenter International Logistics (now Kenter) Company Profile: Kenter, formerly known as Kenter International Logistics, is a leading global logistics solutions provider. With a strong commitment to customer satisfaction, Kenter specializes in delivering efficient and reliable transportation and supply chain solutions for businesses
- [NKW Logistics - Logistics | Supply Chain](https://marketingeyedallas.com/portfolio/nkw-logistics-logistics-supply-chain/) - Case Study: Enhancing Branding and Collateral for NKW Logistics by Marketing Eye Client: NKW Logistics Company Profile: NKW Logistics is a leading logistics and transportation company based in Australia. With extensive experience in the industry, NKW Logistics offers a comprehensive range of services, including freight forwarding, warehousing, supply chain management, and customs brokerage. The company's
- [Tiger Spider - Logistics](https://marketingeyedallas.com/portfolio/tiger-spider-logistics/) - Case Study: Enhancing Branding and Collateral for Spider Tiger Logistics by Marketing Eye Client: Spider Tiger Company Profile: Spider Tiger Logistics is a leading global logistics and supply chain management company that specializes in providing efficient and reliable transportation solutions for businesses of all sizes. With a presence in multiple countries, Spider Tiger Logistics has
- [Fair Trade Outsourcing - Outsourcing](https://marketingeyedallas.com/portfolio/fair-trade-outsourcing-outsourcing/) - Case Study: Elevating Fair Trade Outsourcing Client: Fair Trade Outsourcing Company Profile: Fair Trade Outsourcing is a socially responsible outsourcing company that operates in a global market. The company specializes in providing high-quality customer service and back-office support to businesses while promoting fair wages and sustainable employment practices. Fair Trade Outsourcing aims to create positive
- [Cameron Construction - Building and Construction](https://marketingeyedallas.com/portfolio/cameron-construction-building-and-construction-2/) - Case Study: Cameron Construction Building PNG Client: Cameron Construction Cameron Construction: Company Profile Cameron Construction is a reputable construction company operating in Papua New Guinea. With a strong focus on quality craftsmanship and client satisfaction, Cameron Construction specializes in a wide range of construction projects, including residential, commercial, and industrial developments. The company prides itself
- [Charter Global - IT | Software](https://marketingeyedallas.com/portfolio/charter-global-it-software/) - Case Study: Charter Global Channel Partnership Client: Charter Global Company Profile: Charter Global is a renowned IT services and consulting firm that excels in providing innovative solutions to Fortune 1000 industry leaders. With a solid customer base and a track record of over 100 successful project implementations, Charter Global sought to amplify its brand
- [Mookiis - Retail Marketing](https://marketingeyedallas.com/portfolio/mookiis-retail-marketing/) - A Captivating E-commerce Branding Case Study by Marketing Eye In the competitive world of e-commerce, establishing a compelling and distinctive brand identity is crucial for success. This case study delves into the journey of Mookiis, an e-commerce site with goop-ish vibes, and how Marketing Eye played a pivotal role in creating a captivating brand. From
- [The Bleu Wall Magazine - Retail](https://marketingeyedallas.com/portfolio/the-bleu-wall-magazine-retail/) - Case Study: From Blank Canvas to Bleu Brilliance: The Creative Journey of The Bleu Wall Magazine's Branding and Design Transformation Client: The Bleu Wall Magazine Background: The Bleu Wall Magazine is a newly established lifestyle and culture magazine focusing on the intersection of art, fashion, and contemporary living. The magazine aimed to create a unique
- [Karell Trial Attorneys - Legal](https://marketingeyedallas.com/portfolio/karell-trial-attorneys-legal/) - Case Study: Enhancing Karell Trial Attorneys' Online Presence through Marketing Eye's Expertise Client: Karell Trial Attorneys Background: Karell Trial Attorneys, L.L.C. is a legal firm renowned for its commitment to providing high-quality representation to clients in personal injury cases. With a strong track record of successful verdicts and a reputation for compassionate and comprehensive legal
- [Watson Agriculture - Agriculture | Machinery](https://marketingeyedallas.com/portfolio/watson-agriculture-agriculture-machinery/) - Case Study: Transforming Watson Agriculture's Branding Client Overview: Watson Agriculture, a family-owned and operated agricultural business with over 40 years of experience, sought to revitalize its brand image, establish a stronger online presence, and generate leads to expand its market reach in Southern New South Wales and Northern Victoria. Challenge: Despite being a leader in
- [Hurricane Tensile Structures](https://marketingeyedallas.com/portfolio/hurricane-tensile-structures/) - Company Profile: Hurricane Tensile Structures, - the pinnacle of Engineering Excellence since the 1990s, is a particular design which incorporates tensile fabric materials known for their strength and durability, designed to withstand the intense forces and winds associated with hurricanes. They have built their reputation by honouring the craft for over three decades. Business Goal:
- [Exodus](https://marketingeyedallas.com/portfolio/exodus/) - Exodus is a not-for-profit organisation based in New South Wales that offers great support to those individuals who are facing mental health issues, domestic violence, addiction, and other hardships. Through therapy, counselling, offering shelter and community programs, they individuals and advocate for systemic change, fostering a brighter future for those in need. Marketing Eye had
- [Accounting Eye](https://marketingeyedallas.com/portfolio/accounting-eye/) - Accounting Eye is a financial planning firm dedicated to financial precision and creating narratives for informed decision-making. Marketing Eye had the opportunity of designing the organisation's logo and developing its new website, as well as marketing collateral to highlight their competence in delivering a variety of financial planning services. Our firm was able to develop
- [Forrest Contact](https://marketingeyedallas.com/portfolio/forrest-contact/) - Forrest Contact is an Australian contact centre specialising in customer experience solutions. They offer a comprehensive suite of services, including lead generation, telemarketing, BPO and customer service, to help businesses achieve their sales and marketing objectives. Marketing Eye had the opportunity to design and market the rebrand of the organisation's image, transitioning from "Forrest Marketing
- [AllFlo - Building and Construction Services](https://marketingeyedallas.com/portfolio/allflo-building-and-construction-services-2/) - AllFlo Pumps & Equipment are a leading supplier of pumps and pump accessories for a wide range of industries, within Australia. They pride themselves on their custom solutions that deliver exceptional performance. AllFlo needed a marketing strategy that would match their reputable brand and enlisted on Marketing Eye as the outsourced marketing team. The marketing
- [Entegra - Signature Structures](https://marketingeyedallas.com/portfolio/entegra-signature-structures-2/) - Entegra Signature Structures is a well-known and highly successful steel fabrication company that supplies and erects sheds and steel frames throughout Australia primarily for commercial purposes and agriculture. As part of Marketing Eye's work with Entegra over a number of years, we managed all of their marketing as their approved outsourced marketing arm. From the
- [FrameCo - Building Services | Building Structures](https://marketingeyedallas.com/portfolio/frameco-building-services-building-structures-3/) - Referred by brethren company Entegra, Marketing Eye was able to provide FrameCo with a full suite of outsourced marketing services as FrameCo worked to redefine their new brand. From a 12-month marketing and communication strategy, website design, Search Engine Optimization (SEO), logo design, email campaigns, blogs, brochures, video direction, to social media and lead generation,
- [Steel Supplies - Steel Distributer and Manufacturer](https://marketingeyedallas.com/portfolio/steel-supplies-steel-distributer-and-manufacturer-2/) - For more than 8 years, Marketing Eye has been the outsourced marketing department for Steel Supplies Charters Towers. We develop yearly strategies and implement them over 12-month periods. On a monthly basis, we do e-marketing, lead generations campaigns, brochures, social media, advertising and public relations. A newly launched website has been instrumental in ensuring that
- [Cobram regional homes](https://marketingeyedallas.com/portfolio/cobram-regional-homes/) - Cobram Regional Homes (formerly known as Ottrey Homes), is a Not For Profit organisation that has been providing professional and quality aged care for individuals in the community for over 30 years. Cobram Regional Homes are seeking Marketing Eye, an outsourced marketing agency to rebrand their aged care with the purpose of revitalising their current
- [Parts Plus](https://marketingeyedallas.com/portfolio/parts-plus-2/) - Parts Plus is a leading auto parts recycling group in Australia. They recognized the need to rejuvenate their brand identity and accurately showcase their extensive inventory. Marketing Eye stepped in with a comprehensive marketing strategy, focusing on a website redesign to meet their evolving needs. The revamped website not only showcases Parts Plus's extensive range
- [Exodus Hope to Home](https://marketingeyedallas.com/portfolio/exodus-hope-to-home/) - Exodus is a non-profit organisation based in New South Wales, dedicated to helping individuals facing hardships such as mental health issues, domestic violence, addiction, homelessness and more. They offer therapy, counselling, shelter and a wide variety of community programs to support those in need. Their mission extends beyond immediate assistance, and they are strong advocates
- [AirMark](https://marketingeyedallas.com/portfolio/airmark/) - Case Study: Elevating AirMark’s Brand with Marketing Eye AirMark Ocean and Air Logistics is a renowned leader in the Australian freight forwarding market, boasting over 40 years of industry expertise. AirMark offers comprehensive logistics solutions, including air, ocean, and multi-modal freight services, customs clearance, warehousing, and project cargo. With a strong commitment to customer service
- [Contact Centre Jobs](https://marketingeyedallas.com/portfolio/contact-centre-jobs/) - Client Overview Contact Centre Jobs is a premier job board dedicated to the contact centre and customer experience (CX) industry in Australia. As part of the Auscontact Association, Contact Centre Jobs connects employers with top talent, offering a smooth and efficient recruitment process along with a range of resources to support both job seekers and
- [BCS Aged Care](https://marketingeyedallas.com/portfolio/bcs-aged-care/) - Through research they identified a demand for high-end aged care facilities and as such, built new facilities located in Northern Sydney. Beds needed to be filled by completion date to ensure building costs of such a facility were recuperated. Marketing Eye was chosen to develop strategic marketing campaigns incorporating communication of the facilities focused at
- [CJV Partners](https://marketingeyedallas.com/portfolio/cjv-partners/) - Company Profile CJV Partners is a leading comprehensive logistics and supply chain technology consultancy firm specialising in best-in-class SAP solutions that drive business value. With a deep commitment to excellence, CJV Partners delivers cutting-edge services that ensure seamless operations for businesses worldwide. We are dedicated to delivering innovative procurement transformation programs, supplier enablement frameworks, and
- [Stylematrix](https://marketingeyedallas.com/portfolio/stylematrix/) - Case Study: Stylematrix's Partnership with Marketing Eye Client: Stylematrix Industry: Fashion Technology Services Provided: Branding, Lead Generation Emails, Website Development Challenge: Stylematrix, a fashion technology company, wanted to revitalize its brand and establish a stronger digital presence to attract new clients. The company was seeking a modern, cohesive identity across all platforms, along with a
- [Australian College of Critical Care Nurses | ACCCN](https://marketingeyedallas.com/portfolio/australian-college-of-critical-care-nurses-acccn/) - Marketing Eye has been honored to collaborate with the Australian College of Critical Care Nurses (ACCCN), a leading organization dedicated to advancing the practice of critical care nursing in Australia. Our work with ACCCN focuses on strengthening their brand identity and enhancing communication with their members and broader community. Logo Design – A Modern Identity
- [Australian Institute of Geoscientists (AIG)](https://marketingeyedallas.com/portfolio/australian-institute-of-geoscientists-aig/) - At Marketing Eye, we take pride in our collaboration with the Australian Institute of Geoscientists (AIG), a leading professional body representing geoscientists across Australia. Our partnership with AIG has been focused on enhancing their brand presence, communication, and engagement with their members. We have been managing AIG's newsletters and Electronic Direct Mail (EDM) campaigns, keeping
- [Angus Australia](https://marketingeyedallas.com/portfolio/angus-australia/) - Case Study: Angus Australia – Elevating a Global Forum in Just 10 Weeks Client: Angus AustraliaEvent: 2025 Neogen World Angus ForumPartner Agency: Marketing Eye (with Robotic Marketer® platform)Challenge: 10 weeks out, only 253 attendees were registered for a global event with over 1,500+ expected participants. Challenge With just 10 weeks to go and minimal promotional
- [Universal Restraint Systems](https://marketingeyedallas.com/portfolio/universal-restraint-systems/) - Client Overview Universal Restraint Systems (URS) is an Australian-owned business delivering next-generation cargo securement solutions for the global transport, logistics and heavy haulage industries. At the heart of their innovation is the Bulldog Binder™, a patented load restraint system designed to improve safety, eliminate chain twist and reduce costly downtime. Developed over 2.5 years and
- [Chachapoya Consulting](https://marketingeyedallas.com/portfolio/chachapoya-consulting/) - Case Study: Empowering Chachapoya Consulting’s Digital Presence with Marketing Eye Client: Chachapoya Consulting – SAP PartnerIndustry: IT Consulting / Enterprise SoftwareServices Provided by Marketing Eye: Website Development, Social Media Strategy & Lead Generation Challenge:As a growing SAP consulting partner, Chachapoya Consulting needed a modern digital presence that would resonate with enterprise clients and generate qualified
- [Prodoz](https://marketingeyedallas.com/portfolio/prodoz/) - Marketing Eye partnered with Prodoz to deliver a complete brand refresh, including a bold new logo and a modern, user-friendly website. The rebrand replaced the outdated visual identity with a clean, confident wordmark and vibrant green-blue palette that reflects growth and innovation. The redesigned website features streamlined navigation, clear messaging, and striking imagery to showcase
- [Little Sale Birdy](https://marketingeyedallas.com/portfolio/little-sale-birdy/) - Modern and exciting.
- [Vast Electrical](https://marketingeyedallas.com/portfolio/vast-electrical/) - Strong and Modern.
- [Orbitz Elevators](https://marketingeyedallas.com/portfolio/orbitz-elevators/) - Polished and professional.
- [Solution Tree](https://marketingeyedallas.com/portfolio/solution-tree/)
- [Noy Innovations](https://marketingeyedallas.com/portfolio/noy-innovations/) - Modern and clean.
- [Lewis Insurance](https://marketingeyedallas.com/portfolio/lewis-insurance/) - Professional and powerful.
- [Nudge Accounting](https://marketingeyedallas.com/portfolio/nudge-accounting/) - Bright and modern.
- [LSC Solutions](https://marketingeyedallas.com/portfolio/lsc-solutions/) - Professional, clean and modern.
- [OHL](https://marketingeyedallas.com/portfolio/ohl/) - Professional and modern.
- [Surf Meets Southwest](https://marketingeyedallas.com/portfolio/surf-meets-southwest/) - Rustic and coastal.
- [Imagene Vitality Centre](https://marketingeyedallas.com/portfolio/imagene-vitality-centre/) - Uplifting and bright.
- [Gold Coast Festival of Lights](https://marketingeyedallas.com/portfolio/gold-coast-festival-of-lights/) - Eye catching, bright and enticing.

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- [Marketing Eye Magazine Edition 1 - eBook](https://marketingeyedallas.com/product/marketing-eye-magazine-edition-1-ebook/) - Marketing Eye Magazine is a quarterly publication reaching 10,000+ small businesses worldwide. Packed with insights from over 100 entrepreneurs, it features success stories, marketing ideas, business tools, and lifestyle inspiration to help small business owners grow and thrive.
- [Marketing Strategy](https://marketingeyedallas.com/product/marketing-strategy/) - Marketing Eye delivers world-class marketing strategy services that align business, sales, and marketing goals. Through a structured workshop, competitor and customer analysis, and a 50-page strategy blueprint, we provide a clear roadmap to growth. Our 12-month implementation plan and digital dashboard ensure your marketing stays on track, helping your business achieve measurable results.
- [Website Development](https://marketingeyedallas.com/product/website-development-atlanta/) - Marketing Eye Dallas designs and develops responsive, SEO-optimized websites tailored to your brand. Packages include 8 pages, CMS setup, expert consultation, and design revisions.
- [FACILITATED MARKETING WORKSHOP](https://marketingeyedallas.com/product/facilitated-marketing-workshop/) - Marketing Eye facilitates powerful marketing workshops that align business, sales, and marketing goals. Covering strategy, branding, digital performance, customer insights, and more, our workshops help companies identify gaps, boost collaboration, and drive growth with a clear action plan.
- [Marketing Eye Consultancy](https://marketingeyedallas.com/product/marketing-eye-consultancy/) - Marketing Eye Dallas provides expert 2-hour consultancy sessions starting at US$500. Our Marketing Managers help businesses craft strategies, brainstorm ideas, and gain insights across industries including technology, health, logistics, retail, and more.

## Job Openings

- [Inside Sales Executive – Dallas (Buckhead-Based)](https://marketingeyedallas.com/jobs/inside-sales-executive-atlanta-buckhead-based/) - About Us We’re a full-service marketing agency with all capabilities in-house—digital, branding, PR, websites, lead generation, and more. Our retainers start at $3,500 per month, which means every deal you close delivers significant value. What sets us apart is our use of Robotic Marketer®, the world’s first AI-powered marketing strategy platform, giving you a unique product
- [Account Executive - Dallas (Buckhead-Based)](https://marketingeyedallas.com/jobs/account-executive-atlanta-buckhead-based/) - Are you ready to ignite your marketing career and step into a world of endless opportunities? Position: Account Executive – Marketing Agency Location: Dallas Salary: $55,000 to $85,000 About Us Welcome to Marketing Eye, a globally renowned marketing consulting firm that stands at the forefront of marketing innovation. We partner with a diverse range of
- [Marketing Coordinator - Dallas (Buckhead-Based)](https://marketingeyedallas.com/jobs/marketing-coordinator-atlanta-buckhead-based/) - Marketing Coordinator Description: Marketing Eye is an innovative outsourced marketing services firm that provides companies with marketing strategy consultation, general marketing, public relations, branding, website development and optimization, lead generation, event management, social media, digital marketing and content marketing services. Well known globally as an influencer in marketing and martech, the company is embarking on

## Categories

- [Podcasts](https://marketingeyedallas.com/category/podcasts/)
- [Videos](https://marketingeyedallas.com/category/videos/)
- [News](https://marketingeyedallas.com/category/news/)
- [Press Releases](https://marketingeyedallas.com/category/news/press-releases/)
- [Newsflash](https://marketingeyedallas.com/category/news/newsflash/)
- [In The News](https://marketingeyedallas.com/category/news/in-the-news/)
- [Client Media](https://marketingeyedallas.com/category/news/client-media/)

## Portfolio Categories

- [Branding](https://marketingeyedallas.com/portfolio-category/branding/)
- [Website](https://marketingeyedallas.com/portfolio-category/website/)
- [Logo Design](https://marketingeyedallas.com/portfolio-category/logo-design/)
- [Business Cards](https://marketingeyedallas.com/portfolio-category/business-cards/)
- [Marketing](https://marketingeyedallas.com/portfolio-category/marketing/)
- [Advertising](https://marketingeyedallas.com/portfolio-category/advertising/)
- [Collateral](https://marketingeyedallas.com/portfolio-category/collateral/)
- [Promotional](https://marketingeyedallas.com/portfolio-category/promotional/)
- [Email Campaigns](https://marketingeyedallas.com/portfolio-category/email-campaigns/)
- [Construction and Building Supplies](https://marketingeyedallas.com/portfolio-category/construction-and-building-supplies/)
- [IT and Biotechnology](https://marketingeyedallas.com/portfolio-category/it-and-biotechnology/)
- [Accounting & Legal](https://marketingeyedallas.com/portfolio-category/accounting-legal/)
- [Energy](https://marketingeyedallas.com/portfolio-category/energy/)
- [Retail Marketing](https://marketingeyedallas.com/portfolio-category/retail-marketing/)
- [Professional Services](https://marketingeyedallas.com/portfolio-category/professional-services/)
- [Shipping and Logistics](https://marketingeyedallas.com/portfolio-category/shipping-and-logistics/)
- [Associations](https://marketingeyedallas.com/portfolio-category/associations/)
- [Financial Services](https://marketingeyedallas.com/portfolio-category/financial-services/)
- [Health and Pharmaceutical](https://marketingeyedallas.com/portfolio-category/health-and-pharmaceutical/)
- [Manufacturing](https://marketingeyedallas.com/portfolio-category/manufacturing/)
- [Not for Profit](https://marketingeyedallas.com/portfolio-category/not-for-profit/)
- [Property](https://marketingeyedallas.com/portfolio-category/property/)
- [Education](https://marketingeyedallas.com/portfolio-category/education/)
- [Recruitment](https://marketingeyedallas.com/portfolio-category/recruitment/)
- [Tourism](https://marketingeyedallas.com/portfolio-category/tourism/)
- [Aged Care](https://marketingeyedallas.com/portfolio-category/aged-care/)
- [Sustainability](https://marketingeyedallas.com/portfolio-category/sustainability/)
- [Agriculture and Farming](https://marketingeyedallas.com/portfolio-category/agriculture-and-farming/)

## Categories

- [About Us page](https://marketingeyedallas.com/?taxonomy=testimonial_category&term=about-us-page)
- [msmith](https://marketingeyedallas.com/?taxonomy=testimonial_category&term=msmith)
- [msharp](https://marketingeyedallas.com/?taxonomy=testimonial_category&term=msharp)
- [recruit](https://marketingeyedallas.com/?taxonomy=testimonial_category&term=recruit)

## Product categories

- [Marketing Services](https://marketingeyedallas.com/product-category/marketing-services/)
- [Marketing Magazines](https://marketingeyedallas.com/product-category/marketing-magazines/)

## Job Category

- [Sales](https://marketingeyedallas.com/job-category/sales/)
- [Account](https://marketingeyedallas.com/job-category/account/)
- [marketing](https://marketingeyedallas.com/job-category/marketing/)

## Job Type

- [Full Time](https://marketingeyedallas.com/job-type/full-time/)